Narendra Modi’s secret weapon: India’s diaspora
Migrants help campaign for the prime minister at home and lobby for the country abroad
![Narendra Modi, the prime minister of India, speaks during a rally in Sydney, Australia](https://www.economist.com/cdn-cgi/image/width=1424,quality=80,format=auto/content-assets/images/20240330_IRP001.jpg)
ON A GREY morning in north-west London earlier this month an enthusiastic group gathered outside a community centre to fly the Indian flag—plus another one featuring the lotus flower, symbol of India’s ruling Bharatiya Janata Party (BJP). Some wore saffron scarves, a colour associated with Hinduism. After staging a car rally through the neighbourhood, they reconvened outside a Hindu temple. A British Conservative MP addressed the crowd, praising the government of Narendra Modi. The gathering, organised by the Overseas Friends of the BJP, the party’s diaspora arm, got little attention in the local media. But footage of it soon appeared on the websites of many Indian outlets.
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This article appeared in the International section of the print edition under the headline “Narendra Modi’s secret weapon”
International March 30th 2024
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