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Trust is the ultimate currency in the relationship that all institutions — businesses and brands, governments, NGOs, media — build with their stakeholders. Trust enables an organization to operate, lead and thrive. Join The TrustMakers, where listeners connect with global experts to learn what it takes to build trust in today’s society.
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The Trustmakers
Vanderbilt Chancellor Daniel Diermeier on Addressing Polarization On and Beyond Campus
After protests and resignations at prominent universities across the U.S. last semester, all eyes are on campuses at the start of this new school year. Vanderbilt Chancellor Daniel Diermeier sits down with Edelman CEO Richard Edelman to discuss the importance of defining a university’s values when balancing freedom of speech with safety on campus, as well as addressing “affective polarization” throughout society.
The Trustmakers
Allegra's Jordana Barish on Developing a Trusted Tech Tool
Jordana Barish, Allegra’s North American Zone Head, sits down with Justin Westcott, Global Technology Chair of Edelman (a DJE company), for a conversation at South by Southwest (SXSW). They discuss how the trusted health brand is helping allergy sufferers through a new tool called Allegra Airways, which launched at SXSW.
The Trustmakers
Duolingo's Katherine Chan on Making the Brand a TokTok Phenomenon
Edelman’s Smita Reddy sits down with Katherine Chan, Global Head of Social Media at Duolingo, to talk about the brand’s social media strategy, their latest Super Bowl ad, and viral presence on Tik Tok.
The Trustmakers
Experts on How Businesses Should Speak Out Amid Controversy
Harvard Business School professors Sandra Sucher and Peter Tufano and the Edelman Trust Institute’s Head of Research David Bersoff discuss their new article in Harvard Business Review with Justin Blake, Executive Director of the Edelman Trust Institute The piece gives guidance to business leaders on navigating contentious societal issues amid widespread polarization.
The Trustmakers
Inside Ad Council's Most Impactful Campaigns with Jenn Walters
Ad Council VP Group Campaign Director Jenn Walters joins Edelman’s Global Chair of Food and Beverage Smita Reddy to take listeners inside of some of the organization’s most impactful campaigns – from Smokey Bear to Love Has No Labels. She discusses what it takes for Ad Council to change hearts and minds on important societal issues.
The Trustmakers
Davos Special Part 2: Axios' Ina Fried on Responsible Adoption of AI
Ina Fried, Chief Technology Correspondent at Axios, sits down with Justin Blake, Executive Director of the Edelman Trust Institute, at the 2024 Annual Meeting of the World Economic Forum in Davos, Switzerland. Ina and Justin discuss the responsibilities companies have when rolling out AI, the need for regulating new innovations, and the history of addressing LGBTQIA+ issues at Davos.