Vrbo Fiesta Bowl Parade presented by Lerner & Rowe
A statewide crown jewel since its first production in the early 1970s, the Vrbo Fiesta Bowl Parade presented by Lerner & Rowe honors the Fiesta Bowl Organization's 53-year history on a traditional two-mile march through Central Phoenix.
With excitement building for the first-ever College Football Playoff Quarterfinal at the Vrbo Fiesta Bowl and the expansion of the College Football Playoff (CFP) into a 12-team format, the 52nd annual Vrbo Fiesta Bowl Parade presented by Lerner & Rowe will celebrate the tradition of Arizona's vibrant community groups, thrilling marching bands and one-of-a-kind floats while ushering into the next iteration of college football.
This year's parade returns to the heart of Bowl Season, with the two-mile march through Central Phoenix on Saturday, December 28, at 10 a.m., three days before the CFP Quarterfinal at the Vrbo Fiesta Bowl on December 31 and days following the Guaranteed Rate Bowl in Downtown Phoenix.
This year's theme is A New Era, personifying the Fiesta Bowl Parade's heightened fan experience and pageantry, the transition into an expanded College Football Playoff and the organization's brand refresh into the Fiesta Sports Foundation.
More than 3,000 men, women, children and animals participate every year in the state's highly-anticipated holiday parade. Interested groups and participants may apply here and the marching band application can be accessed here, through Friday, September 13, at 11:59 p.m. MST.
Last year's Vrbo Fiesta Bowl Parade presented by Lerner & Rowe featured brand new elements, including never-before-seen floats, and this year's parade plans to continue the evolution to higher levels and deliver an elevated experience. An enhanced program will provide monetary awards for some of the best parade entry units.
The parade is free to the public and all are invited to attend, along with being broadcast live on Arizona's Family 3TV and across its digital platforms.
