Fiesta Bowl

Emily Holden joined the Fiesta Bowl in 2017 as Director of Game and Event Operations and was elevated to Senior Director of Game and Event Operations in 2022.
 
Holden manages the comprehensive game day management, venue relations and credential processes. In addition to the college football bowl games, she oversees operations for several of the organization’s year-round events.
 
Before joining the Fiesta Bowl, Holden was Assistant Director of Event Services for Talking Stick Resort Arena and the Phoenix Suns, held several roles within Arizona State Athletics and served as Associate Director of Game Operations for University of Missouri Athletics.
 
When Holden isn’t coordinating Fiesta Bowl games and events, she can be found walking her dog, hiking, reading and eating.
 
Hometown: Mesa, AZ
Alma Mater: Arizona State University
Favorite Arizona Restaurant: Thai Basil & Someburros
Surprisingly good at: Remembering song lyrics
Which college football game in history would you attend: Nebraska vs. Arizona State in 1996