Business Growth Quotes

“The type of person you are is usually reflected in your business. To improve your business, first improve yourself.”
― Idowu Koyenikan, Wealth for All: Living a Life of Success at the Edge of Your Ability

“Every business sets its own pace for growth; the pace of that growth will determine what the business is going to be like in two, three or five years.”
― Hendrith Vanlon Smith Jr, CEO of Mayflower-Plymouth

“A sampling plan is all about how you’re planning to gather data for your market research. It is going to include a sample of all those people who can represent your target audience and can also be easily studied.”
― Pooja Agnihotri, Market Research Like a Pro

“You can segment your market according to demographics, psychographics, a combination of these two, or something else. In the end, it is all going to depend on your current marketing plan.”
― Pooja Agnihotri, Market Research Like a Pro

“If you’re segmenting based on gender and your target audience is made up of all the genders, then make sure that people from all the genders form a part of your study. This way, you will get more accurate results.”
― Pooja Agnihotri, Market Research Like a Pro

“Sampling is directly dependent on your goal. If your goal is to increase your product quality, then you want to research those customers who have been using your products for quite some time. If you want to improve your first impression as a brand, then you can focus on those customers who are new to your brand.”
― Pooja Agnihotri, Market Research Like a Pro

“Try not to have a very small sample size. Because if your sample size is very small, you will end up excluding a lot of people from your studies who should form a part of it.”
― Pooja Agnihotri, Market Research Like a Pro

“The sample size is also going to depend on how well you can divide your target market into various groups. Make sure you take everything into consideration while forming your groups.”
― Pooja Agnihotri, Market Research Like a Pro

“You have to spend a lot of time with your customers and competitors to know what’s going on in their lives. You don’t want to be the last one to know that your customers’ needs have changed and now they want to break up with your brand.”
― Pooja Agnihotri, Market Research Like a Pro

“The most important thing you have to remember is to always move forward, irrespective of any unexpected obstacles coming your way. You have to make sure that every step is moving you closer towards your research goals.”
― Pooja Agnihotri, Market Research Like a Pro

“When you want to learn something in detail, you do descriptive research.”
― Pooja Agnihotri, Market Research Like a Pro

“Quantitative market research deals with collecting and analyzing numerical data to describe or predict the variables of your interest.”
― Pooja Agnihotri, Market Research Like a Pro

“Qualitative research is about collecting and understanding non-numerical data. It’s about how humans think, perceive, or give meaning to a thing based on various stimuli.”
― Pooja Agnihotri, Market Research Like a Pro

“In the digital world, we have gained access to various online survey tools. Online surveys are replacing the old form of pen and paper surveys because of their ease and convenience.”
― Pooja Agnihotri, Market Research Like a Pro

“A good survey design is very important for the success of your project. Make sure that you include a mix of open-ended as well as closed questions in it.”
― Pooja Agnihotri, Market Research Like a Pro

“Focus groups for business projects are kind of the same. In this, you are going to collect data from a group of your customers or potential customers rather than your friends.”
― Pooja Agnihotri, Market Research Like a Pro

“Interviews generally involve a smaller group but still help you in collecting detailed information on a subject of your choice.”
― Pooja Agnihotri, Market Research Like a Pro

“If the data reveals that your customers are unhappy with your product, then not making a decision to improve your product is a waste of your resources and time spent on learning this.”
― Pooja Agnihotri, Market Research Like a Pro

“Always try to connect your decision-making to some sort of data. If you don’t have data, start a market research project and gain data on that topic. Don’t make any decision just on the basis of your “intuition.”
― Pooja Agnihotri, Market Research Like a Pro

“People do business with those they trust.”
― Frank Sonnenberg, The Path to a Meaningful Life

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― Ddhan

“The lack of options made the decision-making pretty simple for most of the masses. That doesn't imply that it was a good decision. Many times customers adjusted to mediocre services because of the lack of competition in their neighborhood.”
― Pooja Agnihotri

“Start polishing your empathic side by walking in your customers’ shoes. This will not only help in making you more human but will also help in humanizing your business.”
― Pooja Agnihotri, The Art of Running a Successful Wedding Services Business: The Missing Puzzle Piece You’re Looking For

“In today’s entrepreneurial time, a brand with a human side has more chances of becoming successful than its counterparts.”
― Pooja Agnihotri, The Art of Running a Successful Wedding Services Business: The Missing Puzzle Piece You’re Looking For

“Cutting advertising budgets is so common. Almost 99.99% of the companies resort to this whenever any problem arises. But this actually makes the situation worse and those companies are never able to move out of their struggling phase.”
― Pooja Agnihotri, The Art of Running a Successful Wedding Services Business: The Missing Puzzle Piece You’re Looking For

“A good ad leads to a two-way conversation where your audience is listening to you because you are listening to them.”
― Pooja Agnihotri, The Art of Running a Successful Wedding Services Business: The Missing Puzzle Piece You’re Looking For

“The most important thing to remember is that business challenges and business opportunities are two different sides of the same coin. You can either create a marketing strategy to avoid business challenges, adapt to these challenges, or turn these into business opportunities.”
― Pooja Agnihotri, The Art of Running a Successful Wedding Services Business: The Missing Puzzle Piece You’re Looking For

“Whenever anything doesn’t go as you planned, take some time to reflect on the situation. You will be surprised to know that the solution is always right there in front of your eyes. And this minor failure just helped you observe and reflect on the current stage of your business.”
― Pooja Agnihotri, The Art of Running a Successful Wedding Services Business: The Missing Puzzle Piece You’re Looking For

“The art of scaling is the balance between growth and grounding, where ambition meets strategy, ensuring that as your business grows, its roots remain firmly planted in your core values”
― Dr. Lucas D. Shallua

“If we are not attracting, maintaining, or developing the new generation of workers we are also NOT attracting, not retaining and not growing the new generation of customers.”
― Janna Cachola