📣 Attention higher ed marketers! 🎓 We're thrilled to announce the release of the LT and Convince & Convert 2024 Higher Education Marketing Report. Packed with data-driven insights and actionable recommendations, this report is your ultimate guide to elevating your marketing strategies for the 2025 academic year. 📈 Download now and unlock the secrets to engaging prospective students like never before – link in the comments ⬇️ #higheredmarketing #marketing2025 #collegeadmissions
LT
Advertising Services
Phoenix, Arizona 6,085 followers
LT is a full-service marketing agency focused on creating meaningful customer experiences based on strategic insights.
About us
Welcome to LT (formerly LaneTerralever). We consider ourselves to be a trusted partner for businesses seeking innovative, impactful marketing solutions and unforgettable customer experiences. With a focus on industries where experience truly counts – higher education, healthcare, gaming/entertainment, tourism, technology, homebuilding, franchise & retail, and non-profit sectors – we dive deep into customer insights, skipping lengthy onboarding to quickly deliver results that matter. Our partnership with Convince and Convert amplifies our ability to offer top-tier marketing consulting, combining actionable strategies with industry-leading expertise. Our experienced teams are well-known thought leaders, guiding clients from strategic planning to successful campaign execution with transparency and integrity. We're proud of our craft, but more than that, we're focused on outcomes that move your business forward. As a full-service marketing agency, we are equipped to handle – from data analytics, brand development, and customer journey mapping to creative content, digital media, and public relations. We believe in creating meaningful experiences through a meticulous go-to-market strategy, ensuring every step aligns with your business objectives. Our work is our best advocate, with case studies demonstrating our prowess in agency record management, website & UX design, lead generation, e-commerce, and comprehensive brand and marketing strategies. These successes are a testament to our customer-first approach, validated by our use of Net Promoter Score to measure the effectiveness of our client partnerships. Located in the heart of Phoenix, LT (formerly LaneTerralever) is eager to tackle your most challenging marketing dilemmas or bring your biggest ideas to life. Let’s make a lasting impact together.
- Website
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http://www.laneterralever.com
External link for LT
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Phoenix, Arizona
- Type
- Privately Held
- Founded
- 1962
- Specialties
- Advertising, Public Relations, Interactive (Digital) Marketing, Research, Media, and Social Media
Locations
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Primary
Get directions
645 E Missouri Ave
Phoenix, Arizona 85012, US
Employees at LT
Updates
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It's never too late to elevate your higher ed marketing game! 🚀 The LT and Convince & Convert 2024 Higher Education Marketing Report is packed with easy-to-implement takeaways that can make an immediate impact on your marketing efforts. 📈 From personalized email campaigns to engaging social media content, we've got the insights you need to succeed. 🏆 See actionable recommendations and download the full report for a comprehensive guide to data-driven marketing: https://heyor.ca/nMQNYk #higheredmarketing #actionableinsights #quicktips
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How can brands truly harness data for personalization? 🧠 Zontee Hou, Managing Director of our sister agency, Convince & Convert, is joining Scott Cappuzzo from Webflow to tackle this crucial question in their upcoming webinar. Why join? 🎓 Expert Insights: Gain knowledge from industry leaders with proven track records in data-driven marketing and customer success 🛠️ Actionable Takeaways: Gather practical strategies to transform data into a powerful personalization tool 🌟 Real-World Success Stories: Discover how brands create customized experiences that build lasting customer loyalty 🤝 Tailored Guidance: Get advice for your specific situation in a live Q&A Join them on September 18 (10-11am PT / 1-2pm ET) 🗓️ to transform your customer data into powerful personalized experiences. Register now: https://heyor.ca/0TQf27
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Are your guests walking away... or lining up for more? 🎡 Our recent study shows 63% of guests are willing to pay more for superior experiences, yet many attractions struggle to deliver. On Sept 11 at 8AM PST, our VP of Marketing & Partnerships, Nick Dan-Bergman, will lead a discussion with the following industry experts on leveraging technology to keep guests coming back: ⭐ Mark Locker from Attractions.io ⭐ Dolf DeJong (he/him) from Toronto Zoo ⭐ David Rosenberg from SSA Group We'll explore: 🔸 What guests really want from their digital experiences today and in the future 🔸 How current operator plans for digital transformation align with guest expectations 🔸 Strategies for crafting experiences that exceed expectations, drive revenue, and enhance satisfaction Secure your spot below. #AttractionsTech #GuestExperience #CX
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Orbit Media Studios recently featured a must-read excerpt from 'Data-Driven Personalization' by Zontee Hou, Convince & Convert's Managing Director. Dive into the article to discover her three strategic approaches to building customer personas with limited data: 1️⃣ Leveraging targeted third-party research 🔍 2️⃣ Utilizing AI and language models effectively 🤖 3️⃣ Implementing live customer testing 🧪 Start reading now: https://heyor.ca/AsHiuY
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Is AI transforming agencies for the better? Hint: we think so. Listen to our CEO, Chris Johnson’s take on that and much more in his recent appearance on Tobin Bonn’s podcast.
Agency advisor + Leadership coach 🚀 | Marketing Week columnist ✏️ | Keynote speaker 🎤 | Podcast host 🔊 | Property Investor 🏠
How is #AI going to impact your agency’s business model? What about how you manage your #newbiz process? Good questions, right? Clearly none of us know for certain. But what I can say for sure is that we’re not talking about this nearly enough. On the latest episode of The Immortal Life of Agencies I’m delighted to be joined by Chris Johnson, Founder and CEO of the AI consultancy, TomorrowToday. Our conversation starts with Chris sharing detailed advice on how agencies can reinvent their pitch process using commonly available AI tools. From simple efficiencies, to the creation of synthetic target audiences - and even synthetic clients! - he describes how you can proactively improve not just your ideas, but also how well they land. We also spend some time looking forward - exploring how AI will inevitably impact how agencies sell, price and make money. Chris also shares his learnings on how to get your agency onboard with the wholesale adoption of new tools and technologies. This is such a valuable conversation. As well as honesty, humour and pragmatism, Chris brings plenty of clarity - not least on what AI can’t do, as well as how these emerging tools can help you generate real commercial impact. Here’s the episode link - or find us wherever you get your podcasts. https://lnkd.in/eF5EPbZi And might someone else you know like to hear this? If so… ✅ Hit ‘Repost’ (with no comment added) Thanks in advance, enjoy the episode and feel free to share your takeaways. #MarketofOne #Underdifferentiated #TILOA
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From farm to table, and everything in between! 🐄 Our team was excited to support our client, Shamrock Foods Company at the Shamrock Foods EXPO. We spent the day immersing ourselves in the delicious Shamrock Family of Brands, sampling a variety of new and interesting eats. Thank you for having us!
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In this video, we dive into how our partnership with Convince & Convert is elevating client experiences through data-driven insights and innovative storytelling. Andy Parnell and Zontee Hou share the strategies behind some of our most successful campaigns and how we’re setting a new standard in digital engagement across industries.
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New on our blog ✍️: The Impact of AI on Higher Education Marketing Our VP of Strategy, Lauren Hillery, explores how AI is transforming student recruitment. From personalized communications to AI-powered chatbots, discover how institutions are leveraging technology to boost enrollment in a post-pandemic world. Learn why 38% of higher ed marketers use AI daily and how it's reshaping content creation, data analysis, and student engagement: https://heyor.ca/EfRcI6
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Ever wonder what happens when higher-ed marketers unite? We found out at the University of Arizona ONE Conference! 🎓✨ Over the course of the event, our team joined a collaborative half-day of networking and dove into panel-led discussions on crisis communications, integrated marketing strategies, and elevating the Arizona brand to support student experiences. We're incredibly grateful for the chance to connect with fellow professionals and explore ways to enhance U of A's marketing and communication goals. Already looking forward to next year's event!
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