ICYMI: Gil Sommer joined Marketecture Media to discuss the benefits of curation, direct CTV integrations and helping buyers make informed decisions using sustainability metrics. Read the key takeaways in our blog and listen to the podcast here: https://bit.ly/3YBdoiS #DemandAddressability #Curation
OpenX
Technology, Information and Internet
Pasadena, CA 28,481 followers
The most innovative independent supply-side platform.
About us
OpenX is the most innovative independent supply-side platform. And we believe that you deserve a better ad selling and buying experience. Demand addressability, transparency, and sustainability. Demand more.
- Website
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http://www.openx.com
External link for OpenX
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- Pasadena, CA
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Advertising Technology, Yield Optimization, Ad Serving, Ad Exchange, SSP, Mobile, Header Bidding, GCP, and Ad Tech
Locations
Employees at OpenX
Updates
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With record Q1 ad spend in EMEA, Joseph Worswick shared with Mediashotz how a strong curation strategy can help advertisers and publishers capitalize on this market growth. Read more here: https://bit.ly/3LRh5JG #DemandAddressability #Curation
AA/WARC ad spend Q1: Industry comment -
https://mediashotz.co.uk
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As the pioneers of curation and largest independent sell-side identity graph, OpenX has a unique perspective on what agencies, retailers, and data owners should look for in a curation platform. Read more from Brian Chisholm, SVP of Strategic Partnerships at OpenX here: https://bit.ly/3yn9b7Z #Curation #DemandAddressability
Five Must-Haves For Your Curation Platform | TheXchange
https://blog.openx.com
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Kick-start your Monday with Gil Sommer on Marketecture Media pod! Gil breaks down our best-in-class identity graph that underpins our data-driven curation that drives outcomes for our advertisers, partners and publishers. Check out the pod here: https://lnkd.in/eT7CdYa9
This week's newsletter: 🍪 Ari Paparo covers the state of non-cookie deprecation ✖️ Gil Sommer from OpenX talks curation and CTV 📚 Mario Diez on contextual https://lnkd.in/eagdw4Jf
Google lets the users do the dirty work
news.marketecture.tv
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Excited to share OpenX has been shortlisted for VideoWeek's Best CTV Ad Tech Innovation for TV by OpenX, our ongoing initiative to create transparent, biddable CTV with 100% direct publisher connections. Congrats team! Check out the shortlist here: https://bit.ly/3YkVQYj #EVA24
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Make an impact with OpenX’s Political TV Viewership package leveraging Samba TV's industry-leading ACR audience data segments to maximize reach against households that have likely watched TV networks most trusted by politically-affiliated voters. Select one of our curated packages: https://bit.ly/4ddsuPK https://bit.ly/3SktQjF
Political TV Viewership: Liberal Affinity TV News
https://www.openx.com
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An awesome night at 212NYC New York's Digital Advertising Club's Agency Dodgeball. Plus, we brought home the win with our friends at PHD !! Evan Tarlow Peter Meehan
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Curious what it's like to be in product management at OpenX? We spoke with Rich Calkins, Sr Director, Product Management on his accomplishments, leadership style and what his days look like. Read more in our blog here: https://bit.ly/3Y0kCNj
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How does empowerment drive success in the workplace? Stacy Bohrer shares more on her leadership style in The European Business Review. Read more here: https://bit.ly/3zLAFnV #WomenInTech
Empathy and Empowerment: Transforming Tech Leadership for Women - The European Business Review
https://www.europeanbusinessreview.com
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When it comes to CTV, what are the best ways to clean up the ecosystem and ensure premium direct inventory? Check out this clip from our Transparency panel and read the takeaways in our blog here: https://bit.ly/45P1aFc Rose Anna McGovern Nate Carter Sam Bloom Geoff Wolinetz #DemandMore #DemandTransparency