Before you complete your entry to The WARC Awards, choose the category in which you want to enter your work. Campaigns cannot be entered into more than one category, so please take some time to consider which category is most appropriate for your work. All the information can be found in our entry pack 👉 https://lnkd.in/e2488hzE So, #marketers making bold moves - get your submissions in now to win big at the WARC Awards 2025. Early-bird entry is just €555 until 16 October ⏳ #BoldMindsBoldMoves #WARCAwards #CreativeEffectiveness #LionsLearning
WARC
Advertising Services
London, Greater London 46,108 followers
WARC helps ambitious marketers (bold minds) make maximum impact (bold moves) with over 40 years of rigorous research.
About us
WARC provides the latest evidence, expertise and guidance to help marketers make bold moves. Our clients include the world's most prominent advertising and media agencies, research companies, universities and advertisers. WARC also publishes leading journals, including Admap and the Journal of Advertising Research. In addition to its own content, WARC features advertising case studies and best practices from more than 50 respected industry sources, including The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA. WARC hosts annual case study competitions, including the WARC Awards and the WARC Media Awards. WARC was founded in 1985 and has offices in the UK, the US, and Singapore. In July 2018, it became part of Ascential plc, a global specialist information company. Book a demo to discover more: http://bit.ly/2STQpLK
- Website
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http://www.warc.com
External link for WARC
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, Greater London
- Type
- Public Company
- Founded
- 1985
- Specialties
- Online marketing intelligence, Conferences, Journals, Advertising, Marketing, Research, Media, Awards, Data, marketing effectiveness, effectiveness, and evidence
Locations
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Primary
33 Kingsway, Holborn
London, Greater London WC2B 6UF, GB
Employees at WARC
Updates
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WARC reposted this
Professor | Best-Selling Author | Keynote Speaker | Culture Scholar | Chief Strategy Officer | Forbes Contributor | MG100
What are good examples of campaigns that have successfully leveraged the sway of culture in their marketing activities? That’s a good question—a question that the good folks at Cannes Lions International Festival of Creativity and the Cannes Lions School asked me to consider. So, I curated seven of my favorite campaigns that engaged culture as an effective catalyst for behavioral adoption. The truths is, there is no external force more influential on human behavior than culture. Those who understand its dynamics are more likely to have influence, while those who don’t are almost always influenced by those who do. Hopefully, this list might be helpful to get business leaders closer to the former than later. Check out the list here 👉 https://lnkd.in/gNWTUX8J What to know how to do this kind of work? Well, you’re in luck. I created a brand new digital learning course with LIONS: Unlocking the Influence of Culture: A Marketer’s Greatest Cheat Code. Explore the course 👉 https://lnkd.in/gHvUevif
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Join us at All That Matters 2024, on September 16-18 at Hilton Singapore Orchard 🇸🇬 Don’t miss Rica Facundo, Managing Editor APAC, as she moderates the panel on The Future of Audience Engagement. This session will explore how a leading brand like McDonald’s and Omnicom Media Group are pioneering engagement through gaming, sports, and music to create dynamic touchpoints that resonate with today's audiences. Our WARC community gets 15% off passes - book today, and see you soon 💙 👉 https://loom.ly/M7_G8sQ Branded #WARC #BoldMindsBoldMoves #APAC #Events #Partnerships
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Can you guess which WARC Award Global Grand Prix winner John and Amy are talking about in this clip? 🤔 This is the first episode in a special three-part series that dives deep into the WARC Awards winners, highlighting work that *worked* and asking what you can learn from it (particularly from a creative effectiveness point of view 👀). In this episode, John Bizzell and Amy Rodgers discuss three industry-leading campaigns from Kraft Heinz, #Absolut, Mercado Libre, and Lacoste. Give it a listen wherever you get your podcasts (links in the comments) 🎧 Bold #marketers making bold moves - get your submissions in now to win big at the WARC Awards 2025. Early-bird entry is just €555 👉 https://lnkd.in/e2488hzE #BoldMindsBoldMoves #WARCAwards #CreativeEffectiveness #Podcast
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🚀 Unlocking the Power of Creativity in Marketing 🎨 Despite countless studies proving the value of creativity, many #marketers still aren't fully committed to it. Why? It often boils down to scepticism about the business benefits or challenges of selling creative ideas to the C-suite. The result? Brands are missing out on the "turbo-boost" creativity that can be brought to their advertising. We discovered that the issue is cultural – it's about institutional belief systems within businesses. That’s why, alongside the Association of National Advertisers and Cannes Lions International Festival of Creativity, we launched the ABE framework last year in Cannes, a guide designed to help brands build a culture of creative effectiveness. Now, we’re excited to release Phase 2 of this initiative, adding robust quantitative data to validate the research. We asked marketers detailed questions about the six building blocks of the ABE framework and their impact on creative effectiveness at their brands. The results are clear: brands implementing 3+ of these building blocks are starting to reap significant benefits 📈 Discover how the ABE framework is transforming #brand culture and driving creative effectiveness in our latest report - head to the comments (and leave one while you're at it; we want to hear from you). #CreativeEffectiveness #Marketing #CrEffCulture #Innovation #BoldMindsBoldMoves Aditya Kishore David Tiltman
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A campaign must capture attention and evoke intense emotions to be effective. Only then will it create memories and drive action 🪂 That’s the basis of the methodology that research technology business DAIVID 🦩 uses to test the effectiveness of advertising creative. We're all about creative effectiveness at #WARC, so we thought it was high time for our first collaboration with our friends at DAIVID 🦩. In this report, we have used the DAIVID 🦩 methodology to test #campaigns from WARC’s Creative Effectiveness Ladder database, examining the attention and emotions evoked by campaigns that drove the *highest commercial performance* 📈 And for those asking, 'What's with those beautiful birds?' DAIVID 🦩 uses different birds for each emotion they measure; you'll find more in the report 🦉🦆 If you're not subscribed to WARC yet, you can get a sample of the report here 👉 https://loom.ly/h0dcO3o Subscribers should head here to dive deep into the power of emotions 👉 https://loom.ly/fDzIZeI #BoldMindsBoldMoves #Data #Collaboration #Brand Amy Rodgers Ian Forrester 🦩
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With just 6 days left until the Master of Advertising Effectiveness course starts, it’s time to save your seat 🎓 It’s a highly well-received programme, with students calling it 'outstanding', 'inspiring', 'exceptional', 'fantastic', 'a revelation' and 'the best marketing programme in the market'”. This six-week digital learning course packs a punch. It’s for #marketing and #advertising professionals who want to up their game by gaining a complete understanding of the evidence-based principles of advertising effectiveness and how to apply them to achieve consistently better commercial results. Will you be joining us? Click here 👉 https://lnkd.in/eFSUHrj6 #LionsLearning #MAE
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Calling all marketers! You're always on the lookout for channels that deliver undeniable ROI and prove marketing’s value, so we’re running a webinar to help you discover how linear and Connected TV work in synergy. You’ll find the untapped potential of emotionally engaging storytelling and learn how strategic investment in TV can propel your campaigns. Join: 🎤 Angela Voss, CEO of TV agency Marketing Architects 🎤 James Hurman, Founder/Co-founder of Previously Unavailable, Tracksuit, Toothcrush and Storytech 🎤 Our very own Alex Brownsell, Head of Content, #WARC Media Don’t miss out on your chance to learn from our amazing experts. Register now 👉 https://loom.ly/dgOBmZM #MakeitWARC #MediaEffectiveness
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Product-based campaigns can be highly effective *if* brands remember the 95:5 rule (source: Ehrenberg-Bass Institute). The rule states that the campaign must feel valuable and desirable to the 95% of customers who aren’t actively in-market at the time of communication, not just the 5% who are 🤷 Read our report, in partnership with the B2B Institute at LinkedIn, to explore all key findings from an analysis of over 700 B2B case studies drawn from the WARC database 👉 https://loom.ly/Xg45h7Y #MakeitWARC #WARCAdvisory
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Consumer Trends: Using AI and Multigenerational Households in the US 🎙️ Vastly different topics are explored in this laser-focus on current consumer trends in America right now 🤖👭 This is the second episode in a three-part series exploring the most important trends influencing global consumers. WARC's Ann Marie Kerwin talks to Chan Suh, Chief Digital Officer at Prophet, and Luke Roberts, Strategy Director at Alma Miami, about the impact of AI on shopper experience and the rise of multigenerational households. Luke believes every piece of #AI code intended for consumers "must be written with data privacy in mind". Are we ready for that? Let us know your thoughts in the comments. They matter ✍️ Spotify 👉 https://loom.ly/4319x8I Apple 👉 https://loom.ly/sEpRP1k #Podcast #US #Multigenerational #BoldMindsBoldMoves