About
Laura Rich is a content leader with decades of experience in media and content marketing.…
Articles by Laura
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After Product-Market Fit, Find Your Product-Pandemic Fit
After Product-Market Fit, Find Your Product-Pandemic Fit
By Laura Rich
Contributions
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How can you build your personal brand as a content marketing professional in a new market?
The rules for building your personal brand are the same for any area of expertise: 1. Know your stuff. Do the research, internalize the existing knowledge base, clarify your thoughts around it. If you don't do this, it will become reeeeeaaaaalllly clear, really quickly, that you're just phoning it in. Know your stuff so you don't have to fake it. 2. Remove the pressure to always have the most insightful thing to say. Start by just being in the conversation. 3. To that end, find the conversation. Join LI groups and follow people (perhaps in the groups) who are already thought leaders in your new niche. Like, share, comment and post when it feels authentic. 4. When appropriate, have a CTA -- as in, hit me up for more strategies & support!
Activity
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I'm doing something different now, but so delighted to see that our hard work at Message Lab last year supporting Google Store and ServiceNow has…
I'm doing something different now, but so delighted to see that our hard work at Message Lab last year supporting Google Store and ServiceNow has…
Shared by Laura Rich
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I love working with Madeleine Pollak because she helps you see things in a new way, and guides you toward results you didn't expect! Here's a great…
I love working with Madeleine Pollak because she helps you see things in a new way, and guides you toward results you didn't expect! Here's a great…
Shared by Laura Rich
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So many things I like about this: 1. Kyle Shannon -- built a huge following (https://lnkd.in/gEdbtMQa) with his engaging style of experimenting with…
So many things I like about this: 1. Kyle Shannon -- built a huge following (https://lnkd.in/gEdbtMQa) with his engaging style of experimenting with…
Shared by Laura Rich
Experience
Education
Volunteer Experience
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Board Member
Rainbow Child Care Center
- 1 year 11 months
Children
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Board Member
Rocky Mountain AI Interest Group (RMAIIG)
- Present 1 year 2 months
Science and Technology
I lead or co-lead two subgroups with specialized interests in genAI: "women in AI" and "AI Marketing Forum." As a board member, I participate in planning and strategy for this group focused on exploring and discussing the latest developments in AI, particularly tools like ChatGPT, DALL-E, Midjourney, Microsoft’s Bing with Chat, and Google’s Bard. The larger group's meetings look at the impact of these tools on business, education, workplace, law, entrepreneurship and society in general.
Projects
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Street Fight Closes Round of Funding
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Hyper-local business trade publication Street Fight closes funding (VentureBeat)
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