A.P. Chaney’s Post

For advertisers weary of advertising on news content, this blog is for you: https://lnkd.in/ggiu-NtM News publications are critical to democracy and often have difficulty monetizing content due to status quo brand safety tactics like blunt keyword blocking. ❌ Advanced contextual and partners like Socialcontext.ai make it easy, and safe, to align your brand with positive news stories across a range of segments and topics like gender equality, racial equity, and climate action. If you're ready to commit to investing in responsible journalism, reach out today to learn more about leveraging Socialcontext.ai contextual segments at GumGum! 🤝

Women's March Madness is reaching new heights, and this article from Fortune highlights AT&Ts CMO on the opportunities it presents. The remarkable buzz surrounding Caitlin Clark and other extremely talented female athletes has catapulted the tournament into the spotlight this year, drawing in record-setting viewership and amplifying the excitement around women's basketball. I have certainly fallen under the spell of all the media buzz surrounding this year's tournament and players, which has made me more eager and inclined to watch this year's tournament than in past years. With stars like Clark capturing attention nationwide, the tournament presents a prime opportunity for brands to tap into a passionate audience bringing new demographics of viewers. AT&T's doubling of its media investment underscores its commitment to championing gender equality in sports—a strategy that aligns perfectly with the growing momentum behind female empowerment across various domains. As Caitlin Clark's star continues to rise, she symbolizes not just exceptional talent but also a catalyst for broader cultural change. AT&T's innovative approach, leveraging technologies like 5G-enabled cameras, enhances the fan experience and reflects their dedication to staying ahead of the curve. As the lines between men's and women's tournaments blur, there's a convergence fueled by a shared passion for the game—an ideal scenario for brands seeking to connect with diverse audiences. This is a great moment to celebrate equality and inclusion in sports. 🏆 #MarchMadness #WomenInSports #MarketingOpportunities https://lnkd.in/eHvSPAzU

‘How can advertising respond to the DEI opportunity’ was such an engaging panel discussion that was conducted on 7th December at Mumbai as part of the D&I Edge Summit hosted by The Advertising Standards Council of India and Unstereotype Alliance. Do catch this wonderful article by Noel D'souza (he/him) in Campaign India! The panel was expertly moderated by Prasad Sangameshwaran, Editor, Brand Equity.com with panelists, Ashiish V Patil, CEO & Co-Founder, Isspeshai Stratcon LLP, Sumit Agarwal, DEI Advisor to Fortune 500 Companies, Anjali Madan, Head of Media, Mondelez and Anirban Mozumdar, CSO, Havas Creative India. ✅ They discussed how the narratives within the space of advertising could be reshaped as they looked at ways of how brands could be non-tokenistic and champion authentic representation. ✅ Sometimes more than representation or under representation, wrong representation or mis representation can be more dangerous. Especially when it gives legitimacy to the already existing stereotypes. ✅ They opined that it was critical to look at the product end-to-end – product design, development, marketing, communication - from a diverse, inclusive, representation and accessibility lens. ✅ The panel also deliberated on the challenges of translating brand intentions into meaningful actions. ✅ The dire need for authenticity and genuine and sustained efforts, backed by a deep understanding of consumers rooted in a brand's ethos was highlighted. ✅ There were rich examples of the film industry where misrepresentation of marginalized communities is rampant due to inaunthentic casting.    ✅ They reflected on how Inclusivity is hardly ever a table stake at the nascent or brief stage of communication planning and development. ✅ The panel also looked at how the world is moving towards conscious consumption from conspicuous consumption and how important it is to tell authentic stories where inclusion is unobtrusive in the story without coming across as force fitted. ✅ They also looked at the dangers of insincere intentions at D&I being called out by the discerning consumers and other stakeholders if the brand’s voice sounded tokenistic or came across as a ‘pity party’ in the guise of Inclusion. ✅ The importance of normalization of conversations around Inclusion to change the debate was also highlighted. ✅ They deliberated on the importance of accurate consumer data to understand the various hues of consumers to serve them better. ✅ Importance of aligning actions with the brand message, being relevant as against being caught up in tokenism was addressed. ✅ Despite the positive intentions, there sometimes is the fear of unintended consequences and how there should be a delicate balance between progressive advertising and potential societal pushback. Check the comments for my earlier posts on this summit!

Check out my recent blog post for Isenberg Women in Business about the Top 3 Marketing Campaigns of 2023! #isenberg #womeninbusiness

Thank you Chris Brooklier of @thecurrent for including me in the conversation on the rise of women's sports following March Madness! It was an honor to share my insights on this topic. Check out the article to learn more about the impact of women's sports on the industry. #marketingstars #caitlinclark #ncaa #womenssports #breakingrecords Link to the article: https://lnkd.in/gju6mGv5

Ever since I started working in advertising over 20 years ago, it has always been one of my biggest passions. As a mum to a teenage daughter who is grappling with the new world of social media, I am more aware than ever of how advertising can play such a vital role in empowering women and girls. Have a read of my article with WeAreTheCity to find out my opinion on the strategies advertising can use to empower women, and teach girls that they can truly be anything they want to be. #femaleempowerment #advertisingandmarketing #empoweringwomen

Brands, I hope you're listening, because this is a golden opportunity. 💡 Firstly, an important quote from an article by Jason Notte of ADWEEK: "When the Association of National Advertisers conducted its survey of 101 advertisers, there was more fear of potential consumer blowback or not finding brand-safe environments (39% each) than of cost or awkwardness (29% and 25%, respectively)" Because many brands are letting fear guide their strategic marketing decisions, it's created a huge opportunity for other brands to increase their #InclusiveMarketing investments. Gone are the days of 2020 where every brand wanted to embrace #DEI, so the remaining brands who increase their efforts in the space will undoubtedly stand out. Only question left is, will these brands be ready for the inevitable backlash from the loud minority? Or will they go the way of the Bud Light and Target's of the world? Source: https://lnkd.in/gkb_ErRw

We love it when advertising smashes stigmas and societal stereotypes in order to empower women and girls. From This Girl Can campaigns, to the iconic Barbie movie, advertising can act as a symbol of empowerment, teaching girls that they can be anything they want to be. Have a read of our CEO, Fiona Wylie’s take on how advertising can break down barriers, and why it’s so important. #brandchampions #femaleempowerment WeAreTheCity #empoweringwomen #marketingandadvertising

Long-form videos are transforming the way brands connect with their audiences. This Ad Council campaign, Love Has No Labels, was developed with their agency partner, R/GA. "Gentle Giant," one of four films for the campaign, tells the story of George Floyd’s sister, Bridgett Floyd, and her efforts to turn the pain of his death into a mission for racial justice through the George Floyd Memorial Foundation. The seven-minute and twenty-four-second version of "Gentle Giant" is incredibly impactful, creating deeper connections and driving significant awareness. According to HubSpot’s 2024 State of Marketing & Trends Report, 95% of marketers rate long-form videos as having a high ROI, indicating the effectiveness of such content in creating meaningful connections and longer retention rates. Read more about the campaign’s success and the powerful stories behind it. How is your brand leveraging long-form content to drive impact and engagement? What’s your experience with long-form content? Share your thoughts in the comments!

This #InternationalWomensDay, Augustine Agency wants to express our deep admiration and appreciation for all the incredible women working within our industry. As a female-led, female-founded agency, we are truly lucky to have so many talented women taking on the mantle of #Visioneer. Check out our latest blog to learn a little more about our amazing female leadership!