Chief Executive Officer - South Asia | Cancer Treatment Services International (CTSI), a wholly owned subsidiary of Varian Medical Systems Inc. (a Siemens Healthineers Company)
The #Coke vs. #Pepsi Rivalry: Lessons in Branding and Resilience. As a former Pepsi #employee, I have firsthand #experience with the intense rivalry between the two #beverage giants. In the early 2000s, Pepsi experienced a golden period in India, with successful #campaigns like "Nothing official about it" and "Yeh Dil Mange More" helping the brand gain ground. However, the tides turned in 2021 when Coca-Cola significantly outsold Pepsi, prompting a response from the latter in the form of a new commercial. This ongoing battle for #marketshare is a testament to the importance of strategic #branding and #adaptability in the fast-paced #consumer goods industry. While my personal #loyalty remains with the "blue" Pepsi brand, I acknowledge the formidable presence of #CocaCola. This rivalry has pushed both companies to innovate, create memorable campaigns, and continuously strive to stay relevant in the eyes of consumers. As #marketing and #business professionals, we can learn valuable lessons from the Coke vs. Pepsi saga. It highlights the need for adaptable strategies, #innovative #thinking, and a relentless pursuit of market dominance. The willingness to respond to challenges and evolve with changing consumer preferences can be the key to sustained success in any competitive landscape. #BrandManagement #MarketingStrategy #BusinessCompetition #CorporateHistory #ConsumerGoods #BrandLoyalty #india #sundaymood #sundaymusing #bharat
Actually this ad promotes coke and Pepsi both. This ad showed they can't do business without each other
The advertisement is really good and head on, but Coke wouldn't mind that because for 1 Pepsi can, the boy bought 2 Coke can. this also shows that Coke has a larger market share.
This one's the most creative one can get. A healthy rivalry is good for all stakeholders. Building brands through innovative thinking.
The video is advertising "Pepsi" but in fact both these beverages are not good for health. Both these companies should think about fruit based beverages. Both these are having high calories affecting teeth, heart problems, gaining weight, diabetic lots more. Be careful while ordering
Great ad, however I still prefer Coke, and the boy’s preference would not convince me to switch.
Advertisements should promote healthy competition rather than rivalry
Not good ad . Ad must be focused on our brand
The advertisement is not bad, but the cold drink is bad. Pepsi and Coca cola 😮💨
Both are Sugar drinks, not health Drink, one should remember this. 😀
Head Transaction Banking Sales, West India at BNP Paribas India
2moTo me this ad is very confusing. It is only promoting brand loyalty for Pepsi. Customer is stepping on coke to get Pepsi. But if you see from profitability point of view - in place of 2 cans of coke only one can of Pepsi got sold.