Publicis Groupe’s Post

📈 Retail Media Trends Part 4 - Embrace Innovation and New Tech 🔎 In our recent blog, 'Retail Media: Top 4 Trends to Follow in 2024', we took a deep dive into the top four retail media trends that publishers should utilize to compete in the now commodified retail media landscape. We covered: #1 Create Customer-Centric Experiences #2: New Ad Formats to Enhance Retail Media Engagements #3: ROI Reigns Supreme #4: Embrace Innovation and New Tech Today we focus on #4 and the need for retailers and retail media networks to embrace emerging technologies to drive growth and increase revenue. To find out more read the full blog here 👇 #RetailMediaCloud #RetailMedia #RetailMediaNetworks #RetailMediaPlatform #Kevel #RetailMediaTrends #Innovation #AdTech https://bit.ly/3QuQPHT

Would you like to connect all your data to grow your business and make your marketing more effective? Come and talk to us about Customer Data Platform (CDP) solutions and discover how we did it for Lensonline #CDP #award #data #technology #thereference #mixxawards2023

🚀 Embracing Success: A Year of Digital Retail Triumphs in Our Inaugural Year of Business! As we bid farewell to an incredible inaugural year, we are thrilled to reflect on the remarkable journey our clients have had in the retail landscape. 🛒 Unlocking Retail Potential: Boosting Sales Velocity with Retail Media In 2023, our clients successfully reached their retail objectives through the implementation of our retail media strategies. The combination of digital retail campaigns and advanced data analytics not only met but helped surpass sales velocity targets at their priority retailers. 📈 Measurable Impact: Numbers That Tell the Story Let the numbers speak for themselves! This year, our clients experienced record breaking growth. The collaborative efforts have not only strengthened their brand presence at retail but also enhanced the overall omni-shopping experience for their customers. 🙏 A Heartfelt Thank You to Our Clients and Team! None of this would have been possible without the trust and collaboration of our incredible clients. Your vision and dedication to excellence inspire us every day. A huge shoutout to the Celerity Group team – your expertise and unwavering support have been the driving force behind our success. 🎉 Cheers to a Bright Future Ahead! As we step into the new year, we're excited about the possibilities that lie ahead. We are confident in our ability to continue setting new benchmarks and achieving even greater heights for our clients. Here's to a year of growth, collaboration, and continued success! 🥂   #yearinreview #retailmedia #cpgindustry #cpgmarketing #foodandbeverage #instacart #criteo #walmartconnect #promoteiq #ibotta #celeritygroup

Ready to supercharge your ROI and take your business to new heights in retail? 🚀 If you offer a solution for retailers, leisure or hospitality professionals the Retail Technology Show 2024 (24-25 April, Olympia London) is the event for you. Every week you delay means missing out on valuable interactions with potential clients and partners. This is a smart and cost-effective way to connect with senior retailers seeking cutting-edge solutions to future-proof their businesses. Don't miss a trick and let the magic of the Retail Technology Show pass you by. Enquire now and watch your ROI soar: https://lnkd.in/eD_YNr3f #retailtech #retailtechnology #retailindustry #retailsolutions #retailoperations #Retailinnovation

📢 Exciting News! Mark your calendars for September 11-13, 2023, as Denver hosts an exclusive event you can't afford to miss - Total Retail Tech!💎 🛍️ Total Retail Tech is all about cultivating meaningful interactions and enriching learning experiences in an intimate environment. Total Retail Tech is about building bridges between retailers and technology service providers. 🍀 Dive into peer-to-peer exchanges, discovering how fellow retail leaders conquer technology challenges and capitalize on market opportunities. Total Retail Tech opens the door to innovative marketing tech solutions, exploring Digital and new Technologies, Marketing and merchandising, Omnichannel, and #instore experience while learning from industry peers and tech providers. Maximize your time with pre-scheduled one-on-one meetings with industry-leading tech providers, gaining months' worth of insights in just two days! 🎙️ Get ready for an event packed with top-notch speakers like Melissa Campanelli, Brand and Content Director at Total Retail, and Hani Batla, Chief Information and Technology Officer at Adorama. Their expertise will redefine your outlook on retail technology and marketing strategy. 📲⭐️ If you are a sales/marketing professional, a tech enthusiast, or just someone interested in Artificial Intelligence Events, make sure to check out our dedicated webpage. We have curated the hottest events on AI, retail, and technology that will help you stay updated on prominent international events 👇✨ https://lnkd.in/gsArsd92 #retailtech #technologytrends #digitaltrends #digitalretail #retailtransformation #augmentedintelligence #imagerecognition #groceryretail #consumertrends #cpgbrands #perfectstore #Retailtechnology #customerexperience #FMCG #retailexecutionb #retail #cpg

Discover our award-winning case video! 👀 Also trying to connect all your data to grow your business and make your marketing more effective (and boost your ROI!)? 📈 Come and talk to us about Customer Data Platform (CDP) solutions and discover how we did it for Lensonline. #CDP #award #data #technology #thereference #mixxawards2023

BIG WEBINAR INCOMING! Check out our Retail Media Unlocked series with partners Artefact & Zitcha where we ask the question: Is your Retail Media Network meeting brand demands? Join us for an exclusive, insight-packed webinar where we dive into what Advertisers need and how do Retail Media Networks build it. Sign up here: https://hubs.ly/Q02FNm230 #retailmedia #retailmediastrategy #CDP #customerdataplatform #dataplatform #firstpartydata #RMN

💡Get ready for this CommerceNext Growth Show panel: "Navigating the Digital Frontier: Strategic Insights on Tech Investments.” Register today to attend the session: https://hubs.ly/Q02tLNVM0 By addressing strategic technology priorities, making informed build, buy, or partner decisions and vetting technology solutions rigorously, retailers align investments with growth objectives while optimizing resources and mitigating risks. Approached from the perspectives of the CIO, CTO and Innovation Head, this strategy fosters collaboration, innovation and agility, empowering retailers to thrive in the digital landscape and drive financial growth through strategic technology investments. Speakers: -Sree Sreedhararaj, CTO, IPSY -Lynda Pak, Divisional CIO - Global Brands and Functions, The Estée Lauder Companies Inc. -Michelle Pacynski, VP, Digital Innovation, Ulta Beauty -Moderated by: Zia Daniell Wigder, Chief Content Officer, EMARKETER #CN2024 #RetailTech #Innovation #DigitalTransformation