Privacy Policy

Since our founding in 1912, one of our guiding principles at L.L.Bean has been to provide customers with incredible service. In today’s world, that service includes respecting your privacy rights and being transparent about how we use your information to better serve you.

This privacy policy explains how we collect, use and share your personal information along with your choices and options. It applies anytime you connect with us – by visiting our websites, stores, outlets, Outdoor Discovery Programs, or social media pages, or contacting us by phone, email, mail, or chat. By interacting with us in these and other ways, you're agreeing to our privacy policy and consenting to our collection, use, and disclosure policies described in this Policy. Occasionally we’ll ask you to agree to additional policies (for example, when you participate in an L.L.Bean Outdoor Discovery Program).

Last updated: July 15, 2024

If you have any questions or need assistance, please don’t hesitate to reach out:

Contact Us:

U.S. and Canada (800) 341-4341 (para Español 1-888-867-1932)
Outside the U.S. Access Code + (207) 552-3028
Email [email protected]
Mail L.L.Bean, Dept. CFM. 15 Casco St., Freeport, ME 04033

1. How We Collect Personal Information and What Types We Collect
2. Purpose for Collection and Processing
3. Sharing Your Information
4. Cookies, Marketing Tags and Other Technology
5. Your Marketing Preferences
6. Your Privacy Options
7. Privacy of Children
8. Links to Other Websites
9. Information Security
10. International Residents
11. California Residents
12. Policy Changes

We collect personal information through three primary sources:

• Provided by You – We receive information when you shop with us, register for an account, contact us, or participate in an event.
• From Others – We may receive information from others, such as an individual sending you a gift or from third-party data suppliers that help us update our files.
• Through Automated Technologies – This is information we generate and automatically collect, such as an ID associated with your visit to the site or an IP address that your computer shares.

It’s necessary for us to collect certain information to allow you to complete transactions and provide you with many L.L.Bean features and services including:

1. Providing You with Products and Services – Including fulfilling your orders, processing your returns and exchanges, processing your payments, providing you with experiences and events that you have registered for, and managing your account.

2. Marketing and Advertising – Developing, managing, and conducting advertising and marketing campaigns. We may use personal information to serve targeted ads and analyze and measure the performance and reach of our advertising and marketing efforts (on our online services and elsewhere) based on your online activities and how you interact with our advertising and marketing. We may also use personal information to create and identify audiences that are most likely to respond to ads based on information we collected or infer about your interests and preferences.

3. Communicating with You – Responding to your inquiries, providing customer service and technical support, sending you transactional and related communications about your purchases, loyalty programs, product and policy change. We may also send you communications about promotions, events, and other offers, products and services we think may be of interest to you.

4. Maintaining and Improving Online Services – Operating, troubleshooting, improving, and developing new online services and features to better serve you, as well as learning how you and other users interact with and respond to our online services and advertisements.

5. Personalizing Online Content and Experiences – Personalizing your online content, providing you recommendations and reminders, and enhancing the quality and your overall experience with our online services (like retaining your user preferences and presenting content in the most effective manner for the browser or device you use to access our online services). We may try to establish cross-device connections and link the different browsers and devices you use to access or use our online services to help us recognize you as a customer or visitor and provide you with a seamless and consistent personalized experience when interacting with us using different browsers or devices.

6. Security, Legal and Compliance – Protecting our assets and preventing fraudulent transactions, validating credentials and authenticating customers when logging into your online profile or transacting in-store, protecting the security and integrity of our stores, services and our data, assisting law enforcement and responding to legal/regulatory inquiries, maintaining and complying with our legal and regulatory obligations (such as privacy requests, preferences and choices).

We share the following categories of personal information about you with third parties who work on our behalf to deliver services and products. When those third parties need your personal information, we require that your privacy stays protected. As defined in Section 1, this personal information includes:

• Transaction Information
• Communications
• Identifiers We Collect
• Identifiers We Generate and Automatically Collect
• Inferences About Your Preferences
• Internet and Other Electronic-Related Activity
• Demographic Information
• Audio and Visual Data
• Geolocation
• Sensitive Personal Information – collected solely for the disclosed purpose. We do not use this information for other purposes, such as marketing. We will not process sensitive personal information without your consent.

• Service Providers
  • We may provide or make personal information available to service providers to process on our behalf for specific business purposes. For example, service providers may process personal information on our behalf to process payment card transactions, distribute communications, operate online and other communication methods such as online chat, manage offers and promotions, and provide services for order fulfillment and logistics, data analytics, computer and cloud-based networks, and fraud prevention.
• Others (when required by law or as necessary to protect our rights)
  • We may share your information to comply with an applicable law or upon the government’s request, in response to a court order or subpoena, or when we have a good faith belief that we are required to do so by law, or where otherwise permitted by law.
  • We may also share your information to comply with state auditing reports.
• Parties Involved in Corporate Transactions
  • We may share your information in connection with any merger, financing, acquisition, or dissolution transaction or proceeding involving the sale, transfer, divestiture, or disclosure of all or a portion of our company or assets. If another company acquires our company or assets, that company may possess the personal information collected by us and will assume the consents and responsibilities regarding your personal information.

We disclose the following categories of personal information to third parties for the purpose of engaging in targeted advertising and other marketing activities, including to expand the reach and effectiveness of our own marketing campaigns and for the third parties’ own marketing purposes. These activities are considered “sales,” “sharing,” or “targeted advertising” under certain state laws and you have the right to opt out of having your personal information used or disclosed for these purposes. As defined in Section 1, this personal information includes:

• Transaction Information
• Identifiers We Collect
• Identifiers We Generate and Automatically Collect
• Internet and Other Electronic Related Activity

• Targeted Advertising Partners
  • We may share your information with advertisers (such as advertising agencies, networks, and exchanges) to help serve online and offline advertisements that are relevant to you (marketing and advertising purposes).
• Data Brokers
  • We may share your information with data brokers for data enrichment and marketing. These parties may combine your personal information with their own records for their own purposes.
• Our Credit Card Provider
  • We may share your information with our credit card provider to provide you with offers to apply for a credit card from CitiBank (our co-branded credit card provider) and to help CitiBank make a better decision about your credit card application.

Even though a third party may perform functions on behalf of L.L.Bean, if you have a direct, independent relationship with a third party, that business's use of your information may be governed by its privacy policy based on its relationship with you (e.g. UPS).

A Note on Selling:
L.L.Bean is in the business of helping people make the most of their time outside. While we may share data with third parties to provide you with the best experience, we do not sell personal information in exchange for money.

We gather information about how visitors navigate and use our website to deliver more personalized experiences and improve site performance, using tools such as “cookies”, “marketing tags” and session replay software.

A cookie is a small data file stored by your web browser on your computer. Session cookies are erased when you close the web browser or browser tab. Persistent cookies remain on your computer’s storage until they expire or are deleted.

Some cookies are necessary for our website to work properly and enable you to place an item in your shopping bag or checkout. Other cookies allow us to enhance or personalize your online shopping experience. Please note, if you set your browser to refuse all cookies, our website may not function properly, and you may need to contact us for assistance placing an order.

Here are some examples of what cookies allow us to do:

• Remember what items are in your shopping bag
• Recognize you when you return to our website
• Enable faster checkout if you have created an account at llbean.com
• Understand how you reached our website and which products you’re looking for
• Personalize your web experience
• Apply the preferences you’ve chosen

L.L.Bean uses Google Analytics (Campaign Manager 360, Display & Video 360, Search 360) to understand what content, experiences, and promotions are most relevant to you. This information is used for:

• Remarketing audiences based on specific behavior, demographics, and interest data
• Reports based on demographic and interest data
• User segments based on demographic and interest data

You can opt out of Google Analytics Advertising Features by adjusting the ad settings in Google Analytics Advertising Features or by submitting a Privacy Request Form on our site.

We also contract with other companies to publish L.L.Bean ads across the internet. These companies collect information about your visits to our website and share advertisements for products you’re most likely to be interested in. These targeted advertisements may appear on other sites that you visit. This information is collected using a cookie or pixel tag – technology used by most websites.

Certain technology used on our website allows us to view a customer’s visit to the site so we can troubleshoot and improve the site performance and experience as well as identify and reduce fraudulent activity.

Check out Your Privacy Options for more information about managing your personal information. You can also limit tracking by adjusting the settings in your web browser through Global Privacy Controls. Your cookie preferences are specific to each L.L.Bean website.

We're happy to honor changes or preferences you may have regarding your information including:

Updating Your Information

You can update your name, address, telephone number, or email address through My Account or by contacting us. To protect your privacy, we will confirm your identity before updating or reviewing your information.

L.L.Bean Catalogs

You may change your catalog preferences through My Account or by contacting us. Because catalogs are planned in advance, you may still receive mailings after we process your request.

L.L.Bean Emails

You may unsubscribe from our promotional emails using the link provided at the bottom of each email, through My Account, or by contacting us. Because emails are planned in advance, you may still receive emails while we process your request. To serve you best, you’ll continue to receive important emails about recent transactions, including orders and returns, even if you choose not to receive promotional emails.

Your privacy options are important to us, and we strive to be transparent about what information we collect, why we’re collecting it, and what we do with it. We also work hard to honor your preferences regarding this information.

Right to Opt-Out

You have the right to request that L.L.Bean stop sharing your personal information with certain third parties. You can opt out of “the selling or sharing” of personal information, including personalized advertising (targeted or behavioral advertising), by submitting a Privacy Request Form.

We will process your Opt-Out request within 15 days and will notify third parties of your request.

L.L.Bean may deny a request if it is deemed fraudulent.

You may change your mind and opt back into personal information sales or sharing at any time by contacting us.

You do not need to create an account with us to exercise your opt-out rights. We will only use personal information provided in an opt-out request to review and comply with the request.

Browser based opt-out signals, known as Universal Opt-Out mechanism(s), are available to you to disable 3rd party cookies or to prevent the sharing of personal information for targeted advertising. These settings can be used when shopping on our site, and many others, as a way to indicate your privacy intentions. Be aware, if you turn off all cookies, our site won’t function properly. To learn more about Global Privacy Control, visit https://globalprivacycontrol.org/. Please note, for us to identify you and know your privacy preferences outside of your browser, you need to submit a Privacy Request Form as well.

Right to Confirm and Access

You have the right to request a copy of the personal information that L.L.Bean maintains in its records by submitting a Privacy Request Form.

We will respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to an additional 45 days), we will inform you of the reason and extension period in writing. You may make a Right to Confirm and Access request up to twice in a 12-month period. We will deliver our written response through the OneTrust portal or by mail. We do not charge a fee to process or respond to your Right to Confirm and Access request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Right to Correct

You have the right to correct inaccurate personal information. You may make changes through your online account, or by submitting a Privacy Request Form.

Right to Delete

You have the right to request deletion of your personal information that we maintain, subject to certain exceptions, by submitting a Privacy Request Form.

Impacts of deletion include:

• You will no longer have access to your L.L.Bean account at llbean.com
• Your purchase history will no longer be accessible
• We will not be able to look up your transactions for returns, previous gifts, or repairs
• You will be required to provide a proof of purchase for any future returns

Please note, we will continue to maintain limited information needed to comply with product recalls, fraud prevention, and other legal and business requirements, including a record of your request.

There are occasions when we can’t process your deletion request. For example, if you are a current Citibank credit card holder, then L.L.Bean must maintain your personal information to manage your Bean Bucks. If this occurs, we will notify you at the time of your request and provide the reason.

Once we receive and confirm your deletion request, we will delete (and direct our service providers to delete) your personal information from our records within 45 days, unless an exception applies. If we are unable to verify a Request for Delete, your request will be treated as a request to Opt-Out of the sale or sharing of your personal information, and we will notify you.

Right to Appeal

Occasionally, L.L.Bean must deny a privacy request for a specific reason, such as the information provided during identify verification not matching the information stored in L.L.Bean’s systems. This doesn’t happen often.

You may appeal if L.L.Bean denies your request. To appeal the decision, please submit a request to appeal and we will be happy to review the decision.

Right to Not Be Discriminated Against

We will not discriminate against you for exercising one of your privacy options by (i) denying a good or service to you; (ii) charging you a different price or rate for a good or service; or (iii) providing you a different level of quality of a good or service.

Opt-Out Preference Signals

If you choose to enable an opt-out preference signal — a browser setting indicating your intent to opt-out — that is widely recognized and used by businesses, L.L.Bean will honor that choice and stop processing your personal information for purposes of targeted advertising. Presently, we are recognizing Global Privacy Control, a browser-based opt-out preference signal. Learn more about Global Privacy Control ( https://globalprivacycontrol.org). Please note, to fully opt out you need to submit a Privacy Request Form as well.

About Your Request

In order to protect your information from unauthorized correction, deletion or disclosure, we will verify your request using personal information that can be verified against data previously collected.

• Only you, or someone legally authorized to act on your behalf (your designated authorized agent), may make a verifiable consumer request related to your personal information.
• We will request your name, mailing address, and email address from you in order to complete the verification process. We will also request some additional information, such as: last item ordered, date of last order, total dollar charge of last order, last item you returned, name of person you have shipped to in the past, or a monogram you have placed on a recent order.
• When it is not possible to match three pieces of personal information, we may engage a third-party verification service to avoid fraudulent or malicious intent.
• We will only use personal information provided to us for this purpose to verify your identity or authority to make the request.
• When we are not able to verify your request, we must deny the request, but will communicate the reason for such denial to you.

These verification steps do not apply to requests made by an opt-out preference signal.

Please note: We are legally required to comply with certain state privacy laws. While we strive to honor all requests, privacy laws differ from state-to-state. Depending on where you live, some requests may take longer to fulfill than others. We also may not handle each request in the same way, as we are obligated to fulfill your request in compliance with the privacy laws of the state in which you reside.

If you are a California resident, please see additional information about your rights in Section 12 below.

Authorized Agents

You may use an authorized agent to submit a request. To use an authorized agent, you must provide the agent with signed permission to submit the request. An authorized agent should submit requests HERE and should include proof of signed permission from you to submit the request.

We may deny a request from an agent that does not submit signed permission demonstrating that it has been authorized by the customer to submit the request.

We’re committed to protecting the rights of children. Our website is not intended for use by children and is not directed towards those under the age of 18. We do not knowingly collect personal information from anyone under the age of 18. If you are a parent or guardian and think that we have unauthorized information about your child who is younger than 18, please contact us so we can help.

Occasionally we link to other websites and services. These include nonprofits that we support, partners such as Hike it Baby, or enabling you to save your True Fit account. These sites have their own privacy and security policies. If you choose to navigate to another website through our links or input your personal information through these service offerings, we encourage you to review their policies to learn how they use your information.

We care greatly about the security of your information and use a variety of Information Security technologies and processes to protect it against loss, misuse, or unauthorized access. For example, we use encryption or hashing when receiving or transmitting your information. Read more about our security practices, which are consistent with retail industry practices to mitigate risk.

We also encourage you to practice general internet safety guidelines, such as choosing a strong password for your llbean.com account, changing your password frequently, signing out of your account, and closing your browser when you're finished.

Please note: L.L.Bean will never ask for your password or credit card information over email.

If you are an international resident, please use the applicable version of our site:

Canadian residents: llbean.ca
Japanese residents: llbean.co.jp
Other: global.llbean.com

Your cookie preferences are specific to each L.L.Bean website.

To make a privacy request, please fill out our Privacy Request Form.

If you feel we haven’t appropriately responded to your request, please contact us at [email protected] or send mail to Data Protection Officer, 15 Casco Street, Freeport, ME 04033.

This section supplements our Privacy Policy and applies solely to individuals who are California residents.

L.L.Bean for Business Customers
To make a CCPA/CPRA request, please email [email protected]

Employment Related Requests
To make a CCPA/CPRA request, please email [email protected]

In order to stay current, we may periodically update and revise this policy. We encourage you to check it occasionally for updates and revisions. If our practices change, we will update this Privacy Policy and notify you by updating the date above.