It all started with a fishing trip.
1% for the Planet originated along the banks of the Madison River when two longtime friends and successful businessmen went for a fishing trip in 2001.
Realizing businesses are responsible for their environmental impact, they pledged to donate 1% of their annual sales—not profits—to environmental organizations.
In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.
![a bartender pouring beer from a 1% for the planet member brewery](https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/6419fad34e34a136f2ebc3cb_20220316_1-Percent-Summit-Day-2-Cam-A_0616%201.avif)
![a sunski representative with arms wide open](https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/6419fafda4a5463830ef86e9_20220316_1-Percent-Summit-Day-2-Cam-A_0625%20(2)%201.avif)
Soon after, 1% for the Planet’s mission began to resonate.
The idea was simple: because companies profit from the resources they take from the earth, they should protect those resources.
With Patagonia leading the charge, this idea resonated with other brands such as Brushfire Records, Klean Kanteen, New Belgium Brewing, Caudalie and many more followed suit and joined the 1% for the Planet network.
![an educator teaching kids about plants and food](https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/6419fba07f0111eb8e756531__MG_5189%20(1)%202.avif)
![environmental partner putting up a sign in a field](https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/6419fbc5fee3e85c92e1bd1b_3Bears_Wildbienenwiese_S_Kirschner_Z07_6974_sRGB%202.avif)
Today, 1% for the Planet can be found around the globe.
To date, the 1% for the Planet has certified over $
655
Are you with us?