Beauty
Discover trending haircuts & color ideas, makeup & skincare recommendations, nail designs and more
Most Recent
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The Hydro Bob Is the It Hairstyle to Take You Into Summer
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These Are the 7 Best Self-Tanners on the Market, According to Our Editors Who Tested Them
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Editors
Jenny Jin
Beauty Director
Oversees all beauty content at PureWowHas over a decade of experience in writing and editing, both...
read full bio
Chelsea Candelario
Beauty and Cultures Editor
Writes trend stories, product reviews and how-tos across beauty, cultures, fashion and...
read full bioEditor's Picks
We Ask a Dermatologist: What’s the Difference Between Child and Adult Sunscreen?
The 17 Best Korean Makeup Brands to Try Now, According to a Korean Beauty Editor
The Whisper Pixie Is the Short Haircut of Our Dreams
What Is Ozempic Face? 4 Doctors Explain the Buzzword—And the Misconceptions Behind It
The 10 Best Under-Eye Patches for Puffiness, Tested & Vetted
The 40 Best Haircuts for Thick Hair That Work with Your Glorious Volume, According to Stylists
Trending
Wait, What Is the Scandinavian Hairline and Why Does Everyone on TikTok Want It?
The 13 Best Hairsprays for Fine Hair, Tested & Vetted by Editors
I Definitely Wasn’t Ready for This Y2K Hair Trend to Make a Comeback
What Is the Mom Cut (and How Has It Changed Since 2007)?
10 Brands to Shop That’ll Help You Nail the French Girl Makeup Look
The Pros Have Spoken: This is the *One* Nail Color You Should Wear This Summer
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What You Should Know About Hair Oiling for Growth, According to Experts
Psst: I Spotted a *Rare* Sale on Refy Beauty's TikTok-Famous Products—But Hurry, It's Ending Soon
The 15 Best Spas in the San Francisco Area (And the Coolest Treatments to Try at Each One)
What Is Microshading? According to a Brow Artist, It Can Give Your Brows a Softer, Powdery Look
“Wealthy Umber,” “Vampy Espresso Brunette,” and 14 Other Hair Colors to Rock This Fall
SkinCeuticals C E Ferulic Serum vs. TruSkin Vitamin C Serum: Which One Is Better?
The 8 Longest-Lasting Nail Polishes to Get You at Least 7 Days of Wear
Our Editors Shop *a Lot*—Here Are 12 Things We Don't Regret Buying This Month
The 7 Best Shampoos for Fine Hair (Plus, Some Pro Tips for Washing Your Hair to Maximize Volume)
9 Fall Beauty Trends I’m Excited to See This Season
The Best Products and Practices for Sensitive Skin, According to a Dermatologist
The 14 Best Concealers for Mature Skin, According to Beauty Gurus Who Are 50+
The Tower 28 SOS Facial Spray Helped Calm My Stressed-Out Skin—Here’s How
I Tried Solawave's New 2-in-1 Skincare Mini with Red Light, and It's the Answer to Post-Travel Puffiness
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