Know your audience to grow it
Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.
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Own your customer data
Understand your data better and act on it for free from the same secure platform you use to run your business.
Endless possibilities
With an unlimited number of customers and a growing collection of templates, there's no end to how you can group your customers.
Dynamically updated
Segments automatically update as you add new customers and as their information changes over time.
Inspire trust
Strengthen customer relationships with built-in tools to capture marketing consent and comply with privacy regulations such as GDPR and CCPA.
Put segments to work
Send personalized emails that drive purchases
Target high-value customers with discounts
Streamline your marketing using segments in your automations
Send personalized emails that drive purchases
Target high-value customers with discounts
Streamline your marketing using segments in your automations
![The sleek Airsign vacuum cleaner sits in a well-lit living room on red carpet, leaning against wood cabinets.](https://cdn.shopify.com/b/shopify-brochure2-assets/ce9542d2ece70250fd348bc7f15218ab.webp)
We identified the segment in Shopify, created a discount, communicated with them in a way that was very personalized, and we saw about 30% of those people convert.
Start segmenting faster
Create segments in just two clicks with easy-to-use templates. Explore our growing collection, and discover new ways to think about your customers.
![The editor from the customer segments section in the Shopify Admin displays templates for different segments such as engage high-value customer and convert subscribers to first-time customers. Different faces appear in circles around the editor, demonstrating the variety of people each segment represents.](https://cdn.shopify.com/b/shopify-brochure2-assets/40955cb41fbb47953bd418d5037fa5a0.webp)
Connect with high-value customers
Make a discount to offer groups who are likely to spend more, further increasing their customer lifetime value.
Reconnect with repeat buyers
Send email campaigns to customers who used to be highly engaged, so they discover something new and buy again.
Convert abandoned checkouts
Automate interactions for customers who saved items in a cart and didn't check out to remind them to buy.
Engage exactly the right customer
Build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data.
Add custom attributes
Group by the unique metafield data that you added to your customer profiles.
Learn from customers’ behavior
Sort by actions related to your emails like if subscribers received an email, opened it, clicked, or marked it as spam.
Target specific locations
Segment by customers in a specific country, state or province, or general location.
Find out who's buying what
Filter by purchasing behavior to understand which customers bought a specific product.
![The customer segments section in the Shopify Admin displays filters for different segments such as location, number of orders, email subscription status, and product purchased. A merchant who's African American, wearing a yellow shirt, and typing on a laptop is shown working efficiently.](https://cdn.shopify.com/b/shopify-brochure2-assets/8f30a0bb0b1a66c82c7c3ad446795f34.png)
Resources to segment more strategically
Blog
Read the latest segmentation tips and tricks.
Help center
Learn more about customer segmentation in Shopify.
Video tutorials
Watch a segmentation tutorial to get started.