Do you own a business? Here's how to reach millions of potential customers with ads you can TRUST
Ad Feature by Hurst Group Limited
In challenging market conditions, it's vital for SMEs to stand out, attract new customers, and promote their products and services.
Advertising through trusted media companies is a powerful way to connect your company with consumers while protecting your brand.
However, not all SMEs have the knowledge, skills, and experience needed to plan and buy media campaigns effectively.
Working with Hurst Group gives your business the power to access trusted media solutions across the UK's largest and most effective trusted media outlets.
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Advertising through trusted media companies is a powerful way to connect your company with consumers while protecting your brand
Whether your advertising budget is large or small, they can promote your message through affordable, impactful and effective campaigns across their network of media owners, ranging from national newspapers, magazines and websites to established TV, radio and out-of-home suppliers.
But first, what is trusted media?
The real deal
Hurst Group is committed to media planning and buying using methods and channels which can be defined as 'trusted media'.
This strategy involves exclusively placing advertising with trusted media outlets, including household names such as the Daily Mail, Metro and MailOnline.
For advertisers, this means they can be confident that their ads will appear in a brand safe environment and be compliant with all necessary advertising regulations.
Their campaigns will be accountable, audited, tracked and - because they're treated with the same reverence given to larger clients - effective in generating results with limited budgets.
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Hurst Group only places advertising with trusted outlets, including household names like MailOnline
Importantly, consumers have more faith in advertising that appears within the authoritative editorial environments of trusted media titles.
They can be confident the companies that they order from are legitimate, the products will arrive as ordered and can be comfortable handing over their personal data and debit card information.
As a result, the ads placed with trusted media have a higher impact and achieve a greater return on investment.
Trusted services, trusted results
Hurst Group's three dedicated media divisions will generate trusted ad campaigns that get your business noticed.
Hurst Media Company specialises in trusted media publishing and helps SMEs advertise to readers of national newspapers and lifestyle magazines (including those on their websites) through promotional content curated into features across 50+ themes including Homes & Gardens, Food & Drink, Health & Wellbeing, Financial & Legal, Mum & Baby and many more.
The client buys space within a themed feature before providing words and images about their products and services.
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What does Hurst Media do? They specialise in trusted media publishing - from national newspapers to lifestyle magazines
Hurst then checks the content against the Advertising Standard Authority's CAP code to ensure copy is compliant, sub-edits to make messaging clear and effective, and then designs the copy to the client's exact approval.
Each advertorial is then set within a themed feature of the client's choice, with the client able to choose which feature in which national newspaper, magazine or website they want to be in.
Hurst Media Agency specialises in trusted media planning and buying across all media channels, including print, digital, television, radio and outdoor. It is a full-service, multi-channel, direct response advertising agency.
The emphasis is always on the clients, who benefit from Hurst's experience, track record and reliability.
They save you time by doing the work for you, while also saving you money by using their unique market position and relationships with established media owners to buy at the best possible rates.
Hurst Media Labs specialises in trusted media design and marketing services, built to cater for all your branding and design needs. They deliver thousands of pages of content annually and craft attractive, engaging marketing for everything from magazines to billboards, events, websites and more.
Collaboration is the cornerstone of success, so Hurst Media Labs works closely with clients to establish a strong partnership built on trust and open communication.
They'll become an extension of your teams, using their expertise and industry knowledge to create designs that drive results and are delivered in a timely fashion.
Which trusted media channel is right for your business?
Hurst can provide your business solutions across all trusted media, including print, digital, television, radio and outdoor. These channels include -
Hurst can give SMEs access to all forms of print advertising. These include display ads, which appear in the main body of a publication surrounded by editorial content; and classifieds, which are usually grouped into headings such as Travel or Motoring.
They also offer advertorials - a print advertisement or special advertising supplement that is designed to resemble editorial content but clearly marked as commercial.
![Hurst places print advertising in national newspapers including the Daily Mail](https://i.dailymail.co.uk/1s/2024/03/04/09/79365015-12890945-Hurst_places_print_advertising_in_national_newspapers_including_-a-1_1709543095477.jpg)
![Hurst also works with the Mail On Sunday](https://i.dailymail.co.uk/1s/2024/03/04/09/79365013-12890945-Hurst_also_works_with_the_Mail_On_Sunday-a-6_1709543095509.jpg)
Hurst places print advertising in national newspapers including the Daily Mail and Mail On Sunday
Alternatively, you can choose what's known as a 'creative execution'. This is anything that isn't straight advertising and includes cover wraps which take over the front and back pages.
A key benefit of print advertising is its longevity, with print products often viewed by more than one reader or kept for a long time. Readers may also be more engaged and willing to take time to digest a longer article.
Newspapers and magazines are trusted publications which give your products and services credibility through a 'halo effect', while tight deadlines mean you can get your message to market quickly and amend copy right up to the last moment.
LEARN MORE HERE: Print Advertising - Hurst Media Agency
To contact Hurst's print advertising team, CLICK HERE
TELEVISION
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Commercials or spots are the most common form of TV advertising. They appear during breaks between programmes
The proliferation of satellite, streaming and other television channels means that advertising on TV is becoming more affordable for SMEs.
Television commercials or spots are the most common form of TV advertising. They appear during commercial breaks and last from 15 to 60 seconds. They can be used for both brand and direct response advertising.
LEARN MORE HERE: TV Advertising - Hurst Media Agency
To contact Hurst's TV advertising team, CLICK HERE
RADIO
![Examples of radio advertising include jingles and sponsorships](https://i.dailymail.co.uk/1s/2024/03/04/09/79250863-12890945-Examples_of_radio_advertising_include_jingles_and_sponsorships-a-3_1709543095481.jpg)
Examples of radio advertising include jingles and sponsorships
Forms of radio advertising include jingles (a catchy piece of audio designed to lodge your brand in customers' minds), sponsorship (as with TV sponsorship, you can sponsor radio programmes or regular features), and live reads (where a commercial message is read out by a host as part of the main content of their show.
LEARN MORE HERE: Radio Advertising - Hurst Media Agency
To contact Hurst's radio advertising team, CLICK HERE.
OUT OF HOME
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Billboards and digital screens are a common feature of towns and cities across the country
Out of Home advertising refers to any form of advertising that consumers come into contact with when they are outside their homes.
It includes billboards, digital screens and ads on buses, trains and taxis.
LEARN MORE HERE: Out of Home Advertising - Hurst Media Agency
To contact Hurst's out of home advertising team, CLICK HERE.
DIGITAL
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Digital advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams
Hurst can give SME clients access to all forms of digital advertising, including search, display ads on websites and apps, posts on social media, and clips on popular video platforms.
LEARN MORE HERE: Digital Advertising - Hurst Media Agency
To contact Hurst's digital advertising team, CLICK HERE.
*'Time Use in the UK: March 2023', 4 July 2023 - Office for National Statistics