Fees & Sign-Up Process
Licensed Participation - $9,283 annually
The Licensed Participation level is for organizations that actively engage in interest-based advertising by directly collecting, using or disclosing personal information for targeted advertising purposes or allowing partners to do so on their owned and controlled properties. This includes the use of cookies, advertising IDs, tokens, probabilistic targeting, and remarketing practices.
Participation Benefits:
Licensed use of the AdChoices icon (required for all usage of the AdChoices icon in Canada on ads and on sites/apps),
Independent accountability monitoring by Ad Standards,
Ability to link to our consumer control tools (available in English and French),
Training for staff on the AdChoices program & access to our Stakeholder Advisory Group,
Access to the Participants Hub, where program material is located,
Access to our participants-only newsletter (DAAC AdVantage Insider),
Priority access to webinars and events hosted by the DAAC, and,
Logo inclusion on the YourAdChoices.ca participants' page.
Demonstrates significant support for the DAAC's vision, mission, and our made-in-Canada program.
Note: DAA participants can add Canada as an addendum to their DAA U.S. contract and receive a discounted participation rate. Additionally, medium-sized businesses are eligible for a discounted participation rate. Please enquire with your DAAC representative.
Supporting Level - $550 annually
The Supporting Level is a versatile option for ad agencies, law firms, and other organizations that do not directly engage in interest-based advertising but may help other companies do so. This level is ideal for those who want to demonstrate support for our self-regulatory program or who want to link to our tools without participating in our program.
Supporting Level Benefits:
Ability to link to our consumer control tools (available in English and French),
Access to our participants-only newsletter (DAAC AdVantage Insider),
Exclusive access to events and webinars,
Training for staff on the AdChoices program,
Logo inclusion on the YourAdChoices.ca participants' page
This level demonstrates support for the DAAC’s vision and mission and our made-in-Canada program.
Not sure how your company should participate? Book time with us to discuss the components of the program in more detail - contact us.