044. 一起打游戏和买口红度过经济危机吧
Manage episode 329984467 series 3003985
消费数据不好看,美股持续下跌,互联网裁员……很多信息似乎都在预兆经济衰退的来临。但是经济衰退却有可能利好口红销量和游戏行业?
本期数据
口红效应
本集提问
- 什么是口红效应,有哪些数据支撑?
- 口红效应背后的机制是什么?
- 游戏行业抗衰退吗?
- 边玩边赚钱的区块链游戏是怎么回事?
数据来源
美国商务部个人消费数据:https://apps.bea.gov/iTable/iTable.cfm?ReqID=19&step=2#reqid=19&step=2&isuri=1&1921=underlying
游戏行业抗衰退的旧闻:
https://www.nbcnews.com/id/wbna23472166
https://techcrunch.com/2020/03/30/despite-pandemic-gaming-is-well-positioned-to-withstand-recession/
疫情期间的游戏行业:https://techcrunch.com/2020/03/30/despite-pandemic-gaming-is-well-positioned-to-withstand-recession/
Hill, S. E., Rodeheffer, C. D., Griskevicius, V., Durante, K., & White, A. E. (2012). Boosting beauty in an economic decline: mating, spending, and the lipstick effect. Journal of personality and social psychology, 103(2), 275.
Netchaeva, E., & Rees, M. (2016). Strategically stunning: The professional motivations behind the lipstick effect. Psychological Science, 27(8), 1157-1168.
MacDonald, D., & Dildar, Y. (2020). Social and psychological determinants of consumption: Evidence for the lipstick effect during the Great Recession. Journal of Behavioral and Experimental Economics, 86, 101527.
关于节目
我们制作这个节目是出于对世界的好奇。每期节目由一个小数据引入,发现当下世界正在发生的变化,探讨变化背后的原因。行业趋势、政策方向、商业模型、社会文化,都是我们好奇的问题。你有什么建议和想法,也欢迎告诉我们——期待与你一起,从小数据,看大世界。
63集单集