The Most Exciting New Makeup Releases Launching This March

It's 2021 and body care is here to steal some of the thunder from all of the attention your face harbors. More specifically, Fenty's Beauty Body Sauce Body Luminizing Tint is spiked with hydrating babassu oil and conditioning vitamin E to give you a buildable, sheer-to-medium glow wherever you want it. This lightweight gel-cream formula feels silky to the touch once it's sunk in, but humidity and sweat won't cause transfer. Pick up one of seven shades, like Hunnie Hunnie, Salty Caramel (pictured above), Chocolate Reign, for undeniably glowy skin and collarbones.

Fuller, fluffier brows in an easy, on-the-go format? Meet, Emilie Heathe Full Up Brow Powder. There's no excess mess involved with this loose powder that immediately adheres to your brows without clogging pores — instead, you get long-lasting pigment (in one "universal" shade) and definition that enhances your natural brows. The formula is infused with moisturizing honey, nourishing green tea, and anti-inflammatory sunflower seed wax for maximum skin-loving benefits in a makeup product. 

Starting April 1, Emilie Heathe will be donating 10 percent of all sales from the Full Up Brow Powder to Stop Asian Hate.

Beautyblender's Bounce Soft Focus Gemstone Setting Powder isn't your typical mattifying formula. This airy, hydrating formula ensures your skin feels cared for and doesn't end up looking cakey after a few hours. Moisturizing hyaluronic acid and radiance-boosting freshwater pearls lead the pack, while aloe and glycerin further soften skin. But make no mistake, it'll still cancel shine and blur uneven texture without any issues, all while complementing your skin tone (five shades in total; Nutmeg pictured above).

Like its name suggests, Sisley Paris's So Stretch Mascara lengthens and defines even the finest lashes for a fanned-out look. The conical brush evenly coats all lashes and adds separation, even after multiple layers. Damask rose extract and castor oil soften and condition lashes, while arginine (a building block of collagen) is credited for the appearance of longer, thicker lashes. It comes in three shades (Black, Brown, and Blue) for extra versatility.

Luxury fashion brand Oscar de la Renta might not need an introduction, but its first fragrance launch might. Designed by co-creative directors Fernando Garcia and Laura Kim, the Alibi Fragrance embodies the duality and evolution of the modern woman. Top notes of juicy mandarin and ginger blossom are accompanied by a heart of vanilla orchid and a base of skin musk and amberwood for an alluring concoction that is simultaneously free-spirited and sensual. 

In celebration of the premiere of Coming 2 America, UOMA Beauty launched a limited-edition Black Magic Coming 2 America Collection. The eyes-focused collection is inspired by the fictional country of Zamunda and very real African royalty, including the Fulani tribe in Nigeria, Niger, and Chad.

You'll spot opulent golds, blues, and purples, as well as colorful neons throughout the full collection — because you deserve to feel like an aristocrat, too. Pick up three new shades of the Best of Beauty-winning Black Magic Metallic Lipsticks to show off on your Zoom calls. To complete the look, choose between a 12-pan Royal Heir-itage Color Palette, two 9-pan Mini Color Palettes, two Kajal Liners, and a 3-pan Zamundan Glow Up Highlighter Palette. Sharon Chuter, we applaud you.

True to its name, Nyx Professional Makeup's This Is Milky Gloss Lip Gloss is infused with vegan milk and smells like a scrumptious vanilla milkshake. Swipe on the buildable formula for 12 hours of hydration — thanks to sunflower, jojoba, and sweet almond oils — and out-of-this-world glassy shine. Consider these to be the younger, more chill sister to the TikTok-famous Shine Loud Lip Colors.

Milk It Pink (pictured above) gives you the perfect everyday tint of baby pink, but there are eight total colors that span coral, beige nude, baby blue, and lilac — so you can rock whichever shade you're feeling the most.

Sephora Collection's collaborations leave our hearts racing with every drop — case in point: the limited-edition Coach x Sephora Collection. Starting at just $16, you can cop a selection of beauty products inspired by the legacy of the luxury fashion and accessories brand. Not to mention, the Coach mascot-inspired packaging is adorable. Who wouldn't smile at the sight of a shark, unicorn, or dinosaur-shaped eye shadow palette — especially when they're filled with buttery mattes, bold metallics, and soft shimmery shades?

Adding to the lineup are four Tea Rose-themed products you don't want to miss out on. Makeup options include a five-piece Brush Set housed in a glitter brush stand for easy organization, four-piece high-shine Lipgloss Set, and a Nail Set featuring baby pink polish, base/topcoat, and nail stickers starring the mascots. To prep the skin, there's a box of three soothing Eye Masks infused with cucumber extract and rose oil so your undereye area looks more awake.

Ever since the pandemic hit, we've been riding the press-on wave and don't plan on hopping off anytime soon. Kiss's new My Crown Majestic Nail Kit is intricately decorated with gold and silver gems and comes with adhesive glue tabs so you can reuse all 30 nails up to three times (talk about stretching your dollar). Simply use the tabs for the first two wears, and then apply using the included glue for the third round. If you're more into a pink vibe, check out the In A Crown Majestic Nail Kit.

There's a time and place for 36-pan eye shadow palettes, but if you find yourself sticking to the same nine shades, Sigma Beauty's On-the-Go Eyeshadow Palettes will save you a lot of space and headache.

Choose from six curated palettes: Rosy (pinks/reds), Hazy (smoky mauves), Fiery (pictured above), Spicy (nudes), Ritzy (golds and rich neutrals), and Ivy (lush greens and deep earth tones). Our favorite is Fiery, which is made up of vibrant, warm-tone coppers and neutrals that look lovely on their own for a quick, Zoom-ready look or layered for a glam, after-hours hangout.

MAC foundation is as timeless as it gets, but luckily for us, we have a new formula to consider. Meet the Studio Fix Tech Cream-to-Powder Foundation, which promises 12-hour wear that doesn't cake or crease and stays resistant to sweat and humidity.

This innovative, compact formula features a tri-system blend of water, emollients, and powder and glides onto skin like a dream — all while providing buildable, medium coverage. While it dries to a matte, powder-like finish, it also boosts long-lasting moisture (hello there, glycerin) and light-diffusing properties to soften the appearance of fine lines. Find your perfect match among the 42-strong shade range.

Leave it to Dame Pat McGrath to create a matte liquid lipstick that doesn't suck all of the moisture from your pout. The Liquilish Legendary Matte Lipsticks score major points in the categories of saturated pigment, smooth glide-on application, and a velvety finish that doesn't feel tight or tacky, ever. Available in eight incredibly wearable pink, purple, red, and brown shades, you'll probably want to splurge on more than one. 

As the first powder bronzer ever created back in 1984, Guerlain's Terracotta Bronzer is kind of a big deal. Even today, according to a press release, one is sold every 30 seconds. Now it's better than ever with a relaunch that spans six shades infused with a subtle shimmer effect and spiked with ethically sourced Moroccan argan oil for all-day, non-caking wear. Get a head start on spring and summer by warming up your complexion with this luxuriously silky formula.

Every year since 2011, Jo Malone London's limited-edition Blossoms Collection arrives to rock your senses. This year's program includes four juicy colognes centered around yellow hibiscus, red hibiscus, frangipani flower, and nashi blossom, as well as a nourishing nectarine blossom and honey body mist and a silk blossom diffuser to freshen up any room.

The Red Hibiscus Cologne Intense (pictured above) is a sensual take on your typical floral-based scent, drawing you in with warm vanilla and a touch of jasmine sambac. Let the notes transport you on a mental getaway to a serene tropical island.

Wet n Wild's Big Poppa Mascara is on a mission to add dramatic length and volume to your lashes with its hourglass-shaped brush, coupled with intense black pigment. The creamy and vegan formula involves hydrating castor oil and vitamin E to ensure zero clumping and flaking as the day wears on. And at $6 a pop, there's honestly no reason not to give this drugstore mascara a whirl.

One of our all-time favorite lightweight foundations, Ilia's Super Serum Skin Tint SPF 40 (which picked up a 2020 Allure Best of Beauty Award), has added 12 new shades to its lineup, bumping the number of total shades to 30. We can't rave enough about its formula, which is spiked with moisture-boosting hyaluronic acids and plant-based squalane, as well as calming and skin tone-evening niacinamide. 

It's a true makeup and skin-care hybrid that also boosts a proper amount of SPF (aka more than the dermatologist-recommended 30) to keep skin looking fresh, dewy, and protected whenever we want to slap on a little coverage for our Zoom meetings.

How can we count the ways we love liquid blushes? Firstly, we can easily buff and blend them with our clean fingers, which is key for last-minute Zoom touchups. Secondly, we never have to worry about weird settling and cakey finishes. They also play nicely with acne-prone and textured skin, as all blushes should. 

Colourpop's Cheek Dew Serum Blushes excel in both of the aforementioned areas, and best of all, they'll run you only seven bucks a tube. Infused with hyaluronic acid, vitamin C, and vitamin E, these pillowy-soft and buildable formulas naturally sink into the skin and never look "overdone." Choose between 10 shades spanning rose, berry, coral, peachy-nude, and terracotta shades to add the perfect flush.

Calling all fans of Glossier's iconic pink bubblewrap pouches: They now have a big sibling. We're talking about the Beauty Bag, which is designed with a zippered main compartment, front pocket, and a removable felt interior pouch for increased storage space. Plus, the cotton exterior is emblazoned with can't-miss-it red Glossier branding. And don't fret: The original pouches aren't going anywhere either, but you can opt out at checkout by selecting the "Limited Packaging" option.

To celebrate its debut, the Beauty Bag will also team up with The Makeup Set — which includes the essentials: Cloud Paint, Boy Brow, and Lash Slick — as a limited-edition set for $60, saving you a cool $18 overall. Otherwise, shop the chic organizer for $28 on its own.

In honor of Rihanna's birthday, Fenty Beauty devotees can finally snap up the fan-favorite Killawatt Freestyle Highlighter in Moscow Mule as a standalone compact. But don't wait, because this solo edition will last for only a limited time. This supercharged rose-gold shimmer stuns on cheekbones, collarbones, and noses — essentially, anywhere you want a major glow.

Sally Hansen is serving up little bottles of nostalgia with its Insta-Dri x Mentos Collection. This fresh collaboration comes with eight limited-edition shades — sky blue, mauve-y pink, soft peach, and airy white with pastel blue specks, just to name a few — that you can buy individually for $6 each. 

Or, give the two themed sets, Stay Fresh (pictured above) and Roll With It (which pairs the multicolor-speckled Cutie Fruitie with pastel yellow You're the Zest) a whirl. Whatever you choose, Insta-Dri's full-coverage formula dries in just 60 seconds for no-fuss manicures whenever you're feeling a refresh. 

If a liquid liner isn't able to produce the sharpest cat eyes, then we don't want it. Luckily, that's what Bite Beauty's Upswing Extreme Longwear Liquid Eyeliner is all about, thanks to an ultra-precise, ultra-thin felt tip that deposits the perfect amount of product every time. This jet-black formula is spiked with nourishing passionflower extract and fruit-derived pectin (a gelling agent) so you experience the smoothest glide possible, even color application, and zero flaking or dry-out from day to night.

The popular Japanese skin-care brand has been slowly growing its makeup offerings for quite a few years, and now Tatcha is tackling setting powders with its latest launch: The Silk Powder. Similar to its primers, The Silk Canvas and The Liquid Silk Canvas, this weightless, translucent formula is infused with silk extract and powder. Both silk derivatives are key to absorbing shine and excess oils and minimizing the appearance of pores — all while locking in moisture, so there are no signs of caking or fading. 

We can't forget about the hydrating and texture-smoothing properties of Tatcha's Hadasei-3 formula, a trio of antioxidant-rich Japanese rice, algae, and green tea extracts that naturally produces lactic acid (a type of alpha hydroxy acid) during its double-fermentation process. The Silk Powder is a truly skin-care-forward product that aims to boost your complexion's natural radiance.

After two years of intense research and testing, the team behind CTZN Cosmetics has landed on what will become your favorite gold eye shadow shade, regardless of skin tone. After all, what would you expect from a makeup brand that puts inclusivity at the forefront of its mission? (CTZN also created one of our most prized neutral lipsticks — quite literally, as it won a Best of Beauty Award.) 

The vegan, jelly-to-powder formula is mess-free and couldn't be easier to work with, whether you use your fingers or pick up a brush. The gold itself is ultra-pigmented, has the most gorgeous metallic sheen, and dries down quickly to a weightless finish. Seriously, we tested out the latter claim — it's legitimate.

You deserve makeup that works as hard as you do. Case in point: Clinique's Even Better Clinical Serum Foundation SPF 25 packs in skin-benefiting ingredients like hyaluronic acid, salicylic acid, and vitamin C to keep skin looking clear and radiant. (While SPF 25 is better than none, we recommend layering a sunscreen of at least SPF 30 underneath.) 

What's more: The oil-free, medium-coverage formula is also spiked with UP302, a scientific name given to Clinique's special dark spot-fighting molecule. Choose between 42 shades for a perfectly dewy finish and up to 24 hours of wear.

And if you miss the experience of in-person shopping and sampling, whip out your phone and take a spin around the Skin School x Clinique Laboratories microsite to learn more about the product. It's essentially a 360-degree virtual world complete with augmented reality, artificial intelligence (AI), live chat, tutorial sessions, and more.

Lipsticks don't always require precision. Take Bobbi Brown's Crushed Jelly Sticks, which features a large, rounded tip perfect for swiping with abandon. Smear on one layer for a sheer, popsicle-like stain or build up any of the six shades for more intensity. Honey (pictured above) is a low-key pinky-beige, while Papaya is an electric orange that'll capture everyone's attention on Zoom. Infused with hyaluronic acid and moisturizing apricot, sweet cherry, and papaya oils, the smooth-gliding formula will never make your lips look dry and cracked. 

Recently expanded to 25 shades, Trinny London's Just a Touch Concealer is better than ever. Named after women London (the brand's namesake and founder) has actually met, befriended, or worked with — like Lulu, Bex, and Iris — these creamy concealers give off a natural, skin-like finish while canceling the appearance of redness, dark circles, and blemishes. The star ingredient is physalis angulata extract, which supposedly boosts collagen production.

Gucci's waterproof Stylo Contour des Yeux Kohl Eyeliners have superfine tips that can create the most intricate graphic liner looks or emphasize your waterline for a smoked-out look. Stick with your classic matte black or brown or add a punch of wine, amethyst, or baby blue. And what can we say? We're suckers for the elegant gold lettering and cap — make it Milan Fashion Week, but for your vanity.

Olive & June's ever-popular Mani System has officially gotten a makeover for spring because it's never too early to start dreaming about warmer days. The box itself is outfitted in a peach-toned Birds of Paradise-inspired print and comes with a complementary peach Poppy tool. Go all-in with one of six dreamy shades ($56 for the whole set) — pale blue, lavender, pale pink, tropical pink, magenta, and orange-red — or try your hand at a multi-colored manicure. The box also includes a polish-remover pot, clean-up brush, nail buffer, clippers, file, topcoat, and cuticle serum to seal in moisture.

For a wash of glossy (but nonsticky) color that leaves your lips feeling pillowy-soft for hours on end, CoverGirl's Clean Fresh Lip Tint definitely doesn't disappoint. The hydrating formula is notably infused with sweet almond and coconut oils, is vegan (like the entire Clean Fresh line), and comes in six shades (Night Dreams, a rich berry, is pictured above). Say hello to high shine and moisture rolled into one cute tube.

Adding a burst of color to your everyday look in less than two minutes? That's a done deal, thanks to Urban Decay's 24/7 Shadow Sticks, which serve high-impact and crease-proof color in a single swipe. With 15 matte, shimmer, and metallic shades you can freely mix and match (Chaos, a cornflower blue, is pictured above), these creamy, caffeine-infused formulas can easily be blended out or shine as liners, depending on what you're feeling. There's even a built-in sharpener on the other end, so the fun and experimentation never has to miss a beat.

One of our favorite fake-nail brands, Kiss, just upped its game by outfitting its beloved ImPress Press-On Manicure with PureFit technology, which means the nails themselves are even slimmer than before. They're so comfortable and natural-looking that you'll barely notice them all day long — perfect for people who prefer their nails on the shorter side.

Each pack comes with 30 adhesive-backed nails (no separate glue required), a cuticle stick, mini file, and an alcohol prep pad — making them a snap to apply. Knock Out (pictured above) is a creative mashup of white marbled, gray, and sparkly gold nails to add some pizzazz to your mani.

Shave down your morning makeup routine with the BareMinerals Gen Nude Blonzer. The name is exactly what it sounds like: a mashup of "blush" and "bronzer." Mineral-based, light-reflecting pigments add a lovely dose of warmth and lend a blurring effect to the appearance of pores — and it feels impossibly silky-smooth as you brush the multitasking formula onto skin. Choose between Kiss of Pink (peachy pink), Kiss of Copper (orangey peach, pictured above), and Kiss of Rose (dusty rose) for a flush that'll elevate your look.

Calvin Klein's latest iteration of the famous Eternity Summer Eau Du Parfum — which has been a favorite amongst Allure editors year after year — is housed in a gradient coral bottle reminiscent of a warm sunset. Bergamot and desert role oils invite you to take a mental stroll along the beach, while ginger and coconut water add refreshing elements to the mix, and guaiacwood and salty musk top it all off. If we can't physically escape to a tropical paradise, we can at least recreate a similar scent.

K-beauty brand Peripera knows what they're doing when it comes to lip tints. Allure senior commerce writer Sarah Han loves swiping on a coat of Peripera Ink The Velvet or Ink Airy Velvet for a high-payoff, matte finish; but if you're looking for a more lightweight, watery-gloss texture, then the Peripera Ink Tint Serum is the one for you. It'll still pack tons of color, but the hydrating formula is packed with hyaluronic acids and ceramides, so your lips don't look like they're in dire need of moisture.

The best news? Its lineup has doubled to include five new shades: Yes Or Red, Vary Cherry (pictured above), So Raspberry, Copper Brick, and Baked Red — so you can land on the highly specific red or pink shade that suits your vibe the best.

Find the intersection of makeup and skin care and you'll find The Lip Bar Skin Glow Highlighting Serum waiting there for you. This oil-serum hybrid is packed with calming rosewater and green tea extract, nourishing sunflower and castor seed oils, and brightening vitamin C for an undeniably dewy, all-over glow or targeted highlight. All three shades are shown above: Pretty Penny (light copper-tan), Golden Hour (almond-gold), and Rosé All Day (blush pink).

It's a fact: No one likes dry spots. Whether it's your lips or your elbows that are looking a little chapped and flaky, you'll want to keep Burt's Bees Goodness Glows Miracle Balm handy to slather onto the areas of concern. This rosy multi-use balm is spiked with plant-derived squalane and leaves skin looking fresh and dewy for hours. Another genius use, you ask? Allure staff writer Nicola Dall'Asen is a fan of using moisturizing salves to groom her brows so they reach their fullest, fluffiest potential.

Tarte's Surfer Curl Waterproof Gel Liner packs the intense pigment you'd expect from an eyeliner pot but with the easy delivery of a pencil. How? The ultra-creamy, waterproof formula features a soft-melting gel with natural waxes that means no skipping or tugging on delicate eyelids. The three-millimeter precision tip allows you to be hyper-precise, and the built-in sharpener keeps it that way. All three shades — Black (pictured above), Brown, and Bronze — couldn't be easier to pair with the rest of your makeup, either.

It never hurts to keep a hydrating face mist nearby, especially in the dead of winter when your heating systems are blasting your skin to the point of no return. The superfine Dominique Cosmetics Ultra Hydrating Fine Mist is laced with moisture-boosting hyaluronic acid, calming green tea, and salicornia herbacea extract (a sea succulent) to strengthen your skin barrier. In other words, this formula brings some much-needed relief to stressed skin. Spritz onto clean, bare skin or on top of makeup to lock in your work of art.