PACKAGING DESIGN

SUSTAINABLE PACKAGING DESIGN

Our goal is to make 100% of our packaging recyclable globally by 2025 and to use at least 50% recycled material in our packaging by 2030.

We are fundamentally rethinking how we get our products to consumers, including what kind of packaging to use and whether a package is needed at all. ​

90% of our packaging was recyclable in 2023

We strive to make all our plastic bottles, aluminum cans, aluminum bottles and glass bottles recyclable. Some beverages are served in alternative materials, so we are working with suppliers to change or redesign those packages.

Bus shelter ad featuring a 100% recyclable botttle

Increasing recycled materials

The use of recycled materials in food-grade packaging is a higher standard than other products. This will take time and changes in policy and technology, however we are working to help bring these changes to the industry.

Our brand and market teams are actively working on these changes.​

A man is working sorting recylable materials

Virgin plastic avoidance

Since 2020 we have avoided the use of 1.9 million metric tons of virgin plastic. By 2025, our goal is to achieve a cumulative avoidance of 3 million metric tons of virgin plastic against a 2019 baseline.

Close-up of a hand holding a Coke Zero Sugar bottle with the label "I'm a bottle made from 100% recycled plastic* (excluding cap and label) with several other bottles blurred in the background on a production line.

Packaging innovation

Investing in leading edge and innovative technologies, we continue to lead in packaging innovation and research for alternative packaging and options.

We developed label-less bottles, which are available across a range of brands in Japan, South Korea and China. Laser engraving technology used directly on the bottle helps improve recyclability and reduce carbon emissions.

A man working in a lab

Refillable packaging

By 2030, we aim to have at least 25% of our beverages worldwide by volume sold in either refillable/returnable glass or plastic bottles or in fountain dispensers with reusable packaging.

Refillable bottles in Brasil

Packaging Types

Each packaging type has its own benefits and trade-offs, depending on the material and its attributes, such as its recycled content, reusability and recyclability; the rate at which the package is recovered; and its impacts if it is not properly managed when discarded. We are working toward more sustainable packaging for our beverages.

Plastic

Versatile, lightweight material that is highly recyclable with a carbon footprint that varies from low to moderate depending on the input material (recycled, plant-based or virgin) and whether the bottle is collected and refilled or recycled.

Aluminum

Lightweight, high-value, nearly infinitely recyclable and preferred by some consumers because it’s recycled at a relatively high rate. Its carbon footprint varies from moderate to high depending on whether it is made from energy-intensive virgin aluminum (and what that energy source is) or recovered aluminum.

Glass

A heavy, breakable and sometimes low-value material, glass is less attractive to recycle than other materials. However, it can be manufactured to be readily refillable and has a low carbon footprint when collected and refilled.

Bring Your Own

Many consumers carry reusable bottles and cups, and we’re inventing a variety of ways for them to enjoy our products, including Coca‑Cola Freestyle and DASANI PureFill.

Cartons & Pouches

Packages made of a combination of paper, plastic and foil have relatively low carbon footprints and are compact and lightweight, but they are only recyclable where infrastructure exists.