Marc Jacobs is slammed for having models walk dogs in EXTREMELY high winds for shoot that is branded 'ridiculously unnecessary'
- The brand gave fans a behind-the-scenes look at the ad on Tuesday
- The footage shows two models in platform heels walking dogs on a windy beach
- One of the models was blown over while struggling to keep her balance
Designer Marc Jacobs has come under fire for subjecting both his models and a pack of dogs to extremely high winds during a shoot.
The brand took to Instagram on Tuesday to give fans a behind-the-scenes look at the high-fashion ad campaign that was shot and directed by Paris-based artist Yulya Shadrinsky.
The footage posted on the official Marc Jacobs account shows two blonde models battling the ferocious wind while walking seven dogs on an undisclosed beach.
The gusts whip through their hair as they struggle to make it even a few steps without toppling over.
![Designer Marc Jacobs was slammed for having models in platform heels walk dogs on a beach in extremely high winds](https://i.dailymail.co.uk/1s/2023/12/06/01/78623579-12829951-image-a-90_1701825617354.jpg)
Designer Marc Jacobs was slammed for having models in platform heels walk dogs on a beach in extremely high winds
![The brand took to Instagram on Tuesday to give fans a behind-the-scenes look at the high-fashion ad campaign](https://i.dailymail.co.uk/1s/2023/12/06/01/78623613-12829951-image-a-92_1701825643540.jpg)
The brand took to Instagram on Tuesday to give fans a behind-the-scenes look at the high-fashion ad campaign
![The footage posted on the official Marc Jacobs account shows two blonde models battling the ferocious wind while walking seven dogs on an undisclosed beach](https://i.dailymail.co.uk/1s/2023/12/06/01/78623567-12829951-image-a-91_1701825628771.jpg)
The footage posted on the official Marc Jacobs account shows two blonde models battling the ferocious wind while walking seven dogs on an undisclosed beach
One of the models can barely walk in the sky-high platforms she is wearing, but she is laughing as she reaches out for help with her free hand.
The other blonde grabs her hand to stabilize her, but she ends up falling over into the sand anyway.
'The St. Marc Top Handle in Limoncello. Shot and directed by @shadrinsky,' the video's caption reads.
The video has been viewed more than 587,000 times, but critics were more concerned about the well-being of the models and dogs than the handbag that was being advertised.
'This is abuse to both dogs and humans,' one person responded.
'What's the point of this campaign? Make everybody uncomfortable?' someone else asked.
'This is one of the worst advertisements for a handbag I've ever seen. Leave the dogs out of it,' another added.
However, some argued that the dogs were perfectly comfortable with the windy conditions because of their specific breed.
![One of the models can barely walk in the sky-high platforms she is wearing, but she is laughing as she reaches out for help with her free hand](https://i.dailymail.co.uk/1s/2023/12/06/01/78623609-12829951-image-a-94_1701825666682.jpg)
One of the models can barely walk in the sky-high platforms she is wearing, but she is laughing as she reaches out for help with her free hand
![The other blonde grabs her hand to stabilize her, but she ends up falling over into the sand anyway](https://i.dailymail.co.uk/1s/2023/12/06/01/78623605-12829951-image-a-93_1701825650249.jpg)
The other blonde grabs her hand to stabilize her, but she ends up falling over into the sand anyway
![The fashion designer is pictured at the Center Gala in May 2023](https://i.dailymail.co.uk/1s/2023/12/06/01/78623027-12829951-image-m-96_1701826245045.jpg)
The fashion designer is pictured at the Center Gala in May 2023
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![The video has been viewed more than 587,000 times, but critics were more concerned about the well-being of the models and dogs than the handbag that was being advertised](https://i.dailymail.co.uk/1s/2023/12/06/01/78623581-12829951-image-m-85_1701825489437.jpg)
The video has been viewed more than 587,000 times, but critics were more concerned about the well-being of the models and dogs than the handbag that was being advertised
The dogs in question appear to be Afghan hounds, which have long, thick coats to protect them from the harsh climate in the mountainous region they originated.
'Oh and yes people love to create drama again OMG. These girls probably had a good laugh and got well [paid] for this job,' one person commented.
'And like any dog these Afghan hounds love to be outdoors. This is a very ancient breed and a hunting dog from Afghanistan [that] used to live and perform under very harsh conditions.
'So I am pretty sure they can handle this "abuse" as some call it. WOW certain people really deserve an Oscar for drama...'
Whether or not the dogs were comfortable was beside the point for some critics who felt the shoot was 'ridiculously unnecessary.'
'Dangerous. The model may have snapped her ankles. @shadrinsky and @marcjacobs, this is poor practice,' one person insisted.
Another added: 'It’s giving America's Next Top Model with their ridiculous antics…'
'This is just pure stupidly. I’m so glad to be out of the s***show that is fashion,' someone else shared.
However, Bianka, one of the Marc Jacobs models, defended the shoot in the comments amid the backlash, saying there was nothing abusive about it.
'This photoshoot was fun and we had very good time and we love the dogs and the dogs were very happy to play outside,' she wrote. 'Stop being miserable and enjoy life, sometimes it's windy and muddy, [but] you can still enjoy. Peace.'