Matt Dillon stars in MCM campaign, NYC's Edge opens must-see Instagrammable installation, fashion industry veteran launches podcast, and more of the week's style highs
When it comes to style, we are all inspired by what we see; whether it be a well-dressed celebrity, a blow-your-mind catwalk presentation or even a fashionable passerby.
As fashion editors, we're moved by all of the above, and then some. We're exposed to under-the-radar labels; we get a first-hand look at collections months before they hit stores; we attend VIP events; we're tapped into brands with chic-yet-cheap offerings and we shop — a lot.
To share our knowledge, FEMAIL brings you Style Swoon, a weekly series of the latest, greatest and on the verge. We hope this series will serve as a buying guide and point of inspiration for all.
On Thursday, July 18th, MCM dropped their latest campaign starring American actor, Matt Dillon, alongside up-and-coming actress, Zelda Adams and model, Steph Siu
MCM has always been about pushing boundaries, and this year, they’ve set their sights on Mars with the “From München to Mars” campaign
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At the heart of the campaign is the new Diamant 3D bag
Out-of-this-world bags
On Thursday, July 18th, MCM dropped their latest campaign starring American actor, Matt Dillon, alongside up-and-coming actress, Zelda Adams and model, Steph Siu.
The German luxury brand has always been about pushing boundaries, and this year, they’ve set their sights on Mars with the 'From München to Mars' campaign.
The campaign serves as a testament to the brand's vision and a nod to MCM’s tech-savvy audience.
At the heart of the campaign is the new Diamant 3D bag.
The perfect balance of style and functionality, it's the ultimate accessory for a guy/gal on the go.
It features a zipper and is available in a luxurious mix of materials, including cow suede and fine Italian calf leather, a striking silver metallic calf leather, or MCM’s classic cognac Visetos.
'The Diamant 3D incorporates zippers for utility, making the pockets three-dimensional and cargo-like,' says creative director Katie Chung.
The campaign serves as a testament to the brand's vision and a nod to MCM’s tech-savvy audience, celebrating German Engineering since 1976. Pictured Steph Siu
Skinny jeans are dead?
To kick off the Back to School season, Pacsun introduced its fall campaign, "Better in Baggy," showcasing the brand's latest denim styles through the eyes of The Pacsun Collective.
The campaign captures a stylish young group of friends’ journey from the buzzing streets of New York City to the state's scenic Hudson Valley, highlighting Pacsun's newest drop of baggy denim fits.
Pacsun remains dedicated to delivering innovative fashion through the lens of youth culture, and fostering a deep connection between the two through co-creation.
With a year-round submission process available on Pacsun's website, the fall campaign features models sourced from the Pacsun Collective.
To kick off the Back to School season, Pacsun introduced its fall campaign, "Better in Baggy," showcasing the brand's latest denim styles through the eyes of The Pacsun Collective
The campaign captures a stylish young group of friends’ journey from the buzzing streets of New York City to the state's scenic Hudson Valley, highlighting Pacsun's newest drop of baggy denim fits.
'Our Fall campaign is a celebration of self-expression and individuality. This season, we’re introducing a larger collection of novelty embellished denim, due to overwhelming demand for those styles from our community,' said Addie Rintel, Vice President Women's Merchandising & Design at Pacsun.
'These pieces are designed to empower our customers to express themselves through style, especially as they head back to school.
'It's also really inspiring to see how The Pacsun Collective brought this creative vision to life.'
To further bring the campaign to life, Pacsun has partnered with Pinterest to create interactive store window displays, as well as leveraging Pinterest's visual platform to inspire and engage audiences to shop, as well as event collaborations
'Denim is the cornerstone of the Pacsun brand,' said Richard Cox, Vice President of Men’s Merchandising and Global Partnerships at Pacsun.
'The shift towards baggy and loose-fits shows a movement towards comfort and individuality in fashion. We’re not just launching a campaign, we’re creating styles and moments for our customers and connecting them to our brand in meaningful ways that they can relate to.'
To further bring the campaign to life, Pacsun has partnered with Pinterest to create interactive store window displays, as well as leveraging Pinterest's visual platform to inspire and engage audiences to shop, as well as event collaborations.
The two will also host in-store activities like customizing denim and shoes, crafting flower arrangements, lawn games and live music.
Paul Cavaco - former fashion director of Harper's Bazaar and Vogue, and creative director of Allure - has launched a podcast and historical docuseries, Under the Cover, sharing firsthand stories about his amazing career and the friendships he's made along the way.
Stylish podcast
Paul Cavaco - former fashion director of Harper's Bazaar and Vogue, and creative director of Allure - has launched a podcast and historical docuseries, Under the Cover, sharing firsthand stories about his amazing career and the friendships he's made along the way.
The podcast will enlighten listeners on the world of peak 1990’s fashion through unexpected and intimate conversations.
Paul’s co-host is his daughter, beauty expert and Knockout Beauty founder, Cayli Cavaco Reck.
Under The Cover’s premiere episode features a candid conversation with supermodel Cindy Crawford.
Additional Season 1 guests include Christy Turlington, Marc Jacobs, Michael Kors, Anna Sui, Garren, Molly Sims, Linda Wells and more.
On Tuesday, July 16th, Edge, the highest indoor/outdoor sky deck in the Western Hemisphere, invited New Yorkers and visitors to “SHADES,” a colorful new immersive installation in partnership with worldwide expert in advanced UV protection, La Roche-Posay
Take time to enjoy the view
On Tuesday, July 16th, Edge, the highest indoor/outdoor sky deck in the Western Hemisphere, invited New Yorkers and visitors to “SHADES,” a colorful new immersive installation in partnership with worldwide expert in advanced UV protection, La Roche-Posay.
The installation will be on display through September.
This limited-time exhibit features sections of transparent color throughout the indoor and outdoor sky deck that invite guests to see The Big Apple like never before.
As the majority of the sky deck glass will remain clear, all Edge ticket holders moving through SHADES can explore how changing their perspective dramatically affects their perception of the skyline.
This limited-time exhibit features sections of transparent color throughout the indoor and outdoor sky deck that invite guests to see The Big Apple like never before.
The highly photographable exhibit brings color theory to life against the backdrop of NYC!
'SHADES at Edge captures the vibrant energy of New York City in the summer. We're thrilled to welcome visitors from across the U.S. and around the world to experience unique, only-in-NYC moments with us at the Edge,' said Francesca Merlino, Chief Commercial Officer at Hudson Yards Experiences.
'Whether it’s your first visit to the city or an annual tradition, SHADES at Edge offers a fresh, imaginative way to take in the 360 views of our iconic skyline like never before.'
The highly photographable exhibit brings color theory to life against the backdrop of NYC!
SHADES was developed in partnership with the experiential designers at Makeout.
With one in five Americans developing skin cancer by the age of 70, Shades at Edge reinforces La Roche-Posay's ongoing dedication to raising sun safe awareness and their 2024 campaign that aims to make Every Day A Sunscreen Day.
Visitors will receive samples of La Roche-Posay’s dermatologist-recommended and award-winning Anthelios sun care products along with sun safety information.
Zooey Deschanel appears at Vera Bradley’s exclusive NYC rebrand event
Vera's new face is Zooey
American handbag label Vera Bradley hosted an exclusive preview event unveiling their all-new brand transformation with brand ambassador Zooey Deschanel.
As the new face, Zooey will star in all the brand's creative campaigns.
The singer and actress stunned at the party in a black romper boasting puff sleeves and rhinestone buttons.
Her long brown hair was worn down in loose curls and her barely-there makeup highlighted her beautiful blue eyes.
Vera Bradley is known for its iconic patterns and colors, which often feature florals, paisleys, or bold prints with diamond quilting, and its stellar quality and craftsmanship.
The line includes handbags, luggage, travel items, fashion and home accessories, and gifts.
Vera Bradley is known for its iconic patterns and colors, which often feature florals, paisleys, or bold prints with diamond quilting, and its stellar quality and craftsmanship
Cowabunga, dudes!
Lush has teamed up with Paramount’s iconic Teenage Mutant Ninja Turtles to create an exclusive range of limited-edition products for the bath, shower, body, and hair.
This range of six new 100% naked products are a nod to Plastic Free July.
'We are excited to continue our partnership with Paramount Consumer Products,' said Kalem Brinkworth, Creative Lead for Concepts and Collaborations at Lush.
Lush has teamed up with Paramount’s iconic Teenage Mutant Ninja Turtles to create an exclusive range of limited-edition products for the bath, shower, body, and hair.
'In celebration of the 40th anniversary of Teenage Mutant Ninja Turtles, Lush has created a special plastic-free collection.
'It's super important to us to ensure our customers are aware of the benefits of reducing their cosmetics packaging, so that they can make informed choices.'
The collection includes everything from a fruity solid body scrub to a soothing shampoo bar in Turtle-inspired shapes, including pizza and the four brothers.
Prices range form $10-$20.
The collection includes everything from a fruity solid body scrub to a soothing shampoo bar in Turtle-inspired shapes, including pizza and the four brothers. Prices range form $10-$20.
Limited-edition sneaker drop
Vivobarefoot collaborated with Timbaland on a limited-edition sneaker.
With only 1900 pairs available, the co-branded version of Vivobarefoot’s best-selling shoe, the Motus Strength, is a zero-drop barefoot strength-training sneaker designed for natural movement during high-impact workouts.
This sneaker is comes with a new song/soundtrack, and the Movement Fundamentals VivoHealth course free with every footwear purchase.
Timbaland, who has personally benefited from these shoes on his health and wellness journey, has also hand-signed each pair.
Vivobarefoot collaborated with Timbaland trainer on a limited-edition sneaker
Timbaland, who has personally benefited from these shoes on his health and wellness journey, has also hand-signed each pair
Eco-luxury brand, LØCI, just released Gallery Ø is an innovative apparel collection
Wearable works of art
Eco-luxury brand, LØCI, just released Gallery Ø is an innovative apparel collection.
The line transforms the work of emerging artists into wearable masterpieces in the form of unisex t-shirts and hoodies.
Through Gallery Ø, LØCI gives artists a chance to showcase their talents and express themselves through art and fashion.
All LØCI apparel is crafted entirely from organic cotton, grown without chemical fertilizers, pesticides, or GMOs – requiring half as much water as conventional cotton.
The first Gallery Ø release features five female artist.
LØCI donates 10% of all proceeds towards wildlife conservation.
Items can be found on the LØCI website and prices range from $95 to $150.
The line transforms the work of emerging artists into wearable masterpieces in the form of unisex t-shirts and hoodies
Surfs up with Cynthia Rowley
On July 12th Coralie Charriol, CEO and Creative Director of heritage watch and jewelry brand, Charriol, and fashion designer Cynthia Rowley celebrated the launch of their limited-edition watch collaboration.
The party took place last at Montauk’s new seafood and raw bar, N’amo.
Before being seated for a delicious dinner guests - including Naomi Watts, Emily Tisch Sussman, and Tripoli Patterson - mingled while Pamela Tick Dj’ed for the evening.
On July 12th Coralie Charriol, CEO and Creative Director of heritage watch and jewelry brand, Charriol, and fashion designer Cynthia Rowley celebrated the launch of their limited-edition watch collaboration. Pictured: Cristina Cuomo (left) and Cynthia Rowley
The party took place last at Montauk’s new seafood and raw bar, N’amo
There was also a special musical performance by up and coming artist Bella Cuomo, daughter of Chris and Cristina Cuomo.
10% of proceeds for each watch sold are being donated to SeaLegacy.
The 36mm Swiss-made Surf Navigator watch with automatic movement was designed by Charriol for the modern globe-trotter with an adventurous lifestyle.
The Charriol X Cynthia Rowley special-edition collection is available in two Cynthia Rowley prints (the Shark Deterrent print and a new summer floral) and mounted on Charriol’s black rubber diver’s strap.
Cristina and Cynthia posed with Naomi Watts and Coralie Charriol (far right)
10% of proceeds for each watch sold are being donated to SeaLegacy
Design features include the lightning bolt seconds hand and is water resistant to 300 ft.
'The Charriol Surf Navigation Watch is the perfect culmination of our brand ethos pretty-meets-sporty & fashion-meets-function. It’s been a dream to collaborate with Coralie on such a luxury heritage product,' says Cynthia Rowley.
The watches, retailing at $2450 USD, will be available for sale at Cynthia Rowley’s Sag Harbour
On July 15th Reformation celebrated the launch of their collaboration with actress and model Laura Harrier with an intimate invite-only dinner
Cool-girl collab
On July 15th Reformation celebrated the launch of their collaboration with actress and model Laura Harrier with an intimate invite-only dinner.
The dinner took place at the Terrace Bar at Sunset Tower Hotel in Los Angeles, followed by an after party with music by DJ Kitty Cash.
The Spiderman: Homecoming star welcomed VIP party goers including Elsa Hosk, Lauren Cohan, Alycia Debnam Carey, Dree Hemingway, Charlotte Lawrence and many more.
The soiree took place at the Terrace Bar at Sunset Tower Hotel in Los Angeles, followed by an after party with music by DJ Kitty Cash
The sustainable 18-piece collection is inspired by Laura's signature style
Guests were greeted with only the best booze and bites, including martinis, shrimp cocktail, and caviar.
Dressed to impress they partied the night away while also enjoying a tarot car reader and customized photo booth.
The sustainable 18-piece collection is inspired by Laura's signature style.
It spans casual and formal dresses, elevated separates, structured jackets and footwear, with an emphasis on deadstock fabrics and luxe silks.
Looking to the past, Laura drew inspiration from her personal collection of vintage pieces with a focus on 90s minimalism and the fashion icons of that era.
The assortment primarily features a primarily neutral color palette punctuated by leopard.
Reformation x Laura Harrier is available now online and in select Reformation stores.
Prices range from $88-$368 USD.
On Tuesday, July 16th, fashion resale platform Poshmark gathered hundreds of resellers and influencers for Posh Party Los Angeles at NeueHouse Hollywood
Poshmark parties
On Tuesday, July 16th, fashion resale platform Poshmark gathered hundreds of resellers and influencers for Posh Party Los Angeles at NeueHouse Hollywood.
Attendees enjoyed cocktails, music, and photo ops on the terrace while connecting with other secondhand fashion enthusiasts.
Other interactive onsite activities included a custom tote bag station, resale listing studio, live shopping demo, and designer bag giveaway.
The event is part of Poshmark’s ongoing Posh Party event series that gathers resellers in cities around the US and Canada to foster in-person connections and celebrate their love of secondhand fashion.
The event is part of Poshmark’s ongoing Posh Party event series that gathers resellers in cities around the US and Canada to foster in-person connections and celebrate their love of secondhand fashion
