Her material girls - and boy! How Madonna is grooming her four adopted children for stardom as she approaches her 60th birthday - and they could each be set to make millions
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- Madonna appears to be grooming her children to follow in her famous footsteps
- The singer, 59, floods her Instagram with videos of her four youngest children
- Twins Esther and Stella, five, show off their dance routines and musical talents
- Mercy, 12, is into gymnastics and is often seen playing the piano for her mother
- She appears to have moved to Portugal while David attendeds football academy
She's known as the Queen of Pop, but it seems Madonna may be getting ready to hand over her crown as she gears up to celebrate her 60th birthday this week.
The singer has been flooding her social media accounts with videos of her all-singing and all-dancing adopted children showing off their talents - and it seems she might be preparing her four youngest for a life in the limelight.
Twin girls Estere and Stella, five, make frequent appearances on the star's Instagram, showing off intricate dance routines and practicing their musical instruments, while older sister Mercy, 12, shows off her impressive gymnastic moves.
In fact, so dedicated is Madonna to the pursuit of her children's careers that she moved the whole family to Lisbon earlier this year where 12-year-old David attends the Benfica football academy.
The fact her talented younger children are honing their showbusiness skills is all the more significant as Madonna's older children Lourdes, 21, and Rocco, 17, haven't gone down the typical celebrity offspring route of forging showbiz careers.
PR expert Claire Shiels, who runs her own communications brand, told FEMAIL that each child has an earning potential of millions, thanks to their mother's star profile and connections.
'I think if we look at the longer term- perhaps five to 10 years, then there is certainly that potential,' she explained.
'Their mother is an extremely savvy businessperson and I’m confident that if they ask for her help, she will be able to create and mould career opportunities that could see them hitting those sorts of figures.'
Madonna has shared snaps of David's progress at his football academy, including pictures of him in his full kit, and he's frequently seen on his mother's Instagram account singing and playing the piano.
In one photo he smiles proudly with his arms around the twins, which Madonna captioned: 'When your son scores two goals and you suddenly don't care that the game started at 9.a.m.'
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'Although still very young, this media profile means David has earning potential with sporting brands, should Madonna choose to allow him to become a brand ambassador at this age,' Claire explained.
'It appears however, that she has already pre-empted this by having David’s own, heavily controlled and edited Facebook account created for him; perhaps so she can begin to develop his own persona and generate demand which in turn will increase his earning potential.'
And it seems that his sisters Mercy, 12, and five-year-old twins Esther and Stella may not be long following in their brother's footsteps.
In a recent video taken at the family home the girls play a guitar they have handmade from an old box and sing along to Elton Jon's I'm Still Standing.
In March she shared a video Mercy doing a back flip while walking across a gymnastics bar, with the proud mother posting: 'We overcome our fears.'
Given the number of seemingly staged photos and videos which she posts on her own social media accounts, it could be argued that Madonna is using the three children to create an impression of family closeness and normality for the purposes of her own public persona,' Claire explained.
'Given time, we are likely to see them also invariably being led into the spotlight.'
By contrast, her two biological children Lourdes and Rocco seem to prefer to keep a low profile.
Lourdes, who is Madonna's only child with actor Carlos Leon, has a few fashion campaigns under her belt, working Stella McCartney and Converse, as well as working with her mother on their Material Girl brand.
However, in the last couple of years she has been focusing on her studies at the University Of Michigan.
Madonna's eldest son with her ex Guy Ritchie has always kept a relatively low profile, aside from modelling for Adidas.
Rocco Ritchie, 18, is attending college in London, and seems more interested in hanging out with celebrity friends like Brooklyn Beckham than becoming a star in his own right.
Madonna's three-decade long career has seen her become one of the most famous singers of all time and earned her a reported $590 Million (£459 million) fortune, according to Forbes.
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