Kmart Australia shoppers spot the 'perfect dupe' of Max Mara's $6,150 teddy bear coat
- Kmart has quietly launched a $49 teddy coat across Australian stores
- It's said to be a 'dupe' of higher-end versions
- Read more: Target Australia shoppers rave over $70 denim dress
Kmart Australia has quietly launched a stylish yet cosy teddy coat just in time for autumn, and customers can't get enough.
The $49 Teddy Longline Jacket was previously on shelves in 2021 in different colours and has made a comeback in the shade 'biscuit'.
With its oversized fit and bear-like style, customers were quick to label the item a 'dupe' of Max Mara's Teddy Bear Coat priced at a staggering $6,150.
The cosy style surged in popularity in 2013 when Max Mara released the coat inspired by the brand's 80s archive garment.
And now it's set to become a wardrobe staple yet again.
![Kmart Australia has released a $49 teddy jacket (pictured) that looks similar to high-end styles](https://i.dailymail.co.uk/1s/2024/04/09/00/83388923-13285915-image-a-9_1712618046677.jpg)
Kmart Australia has released a $49 teddy jacket (pictured) that looks similar to high-end styles
![With its oversized fit and bear-like style, customers were quick to label the item a 'dupe' of Max Mara's Teddy Bear Coat priced at a staggering $6,150 (pictured)](https://i.dailymail.co.uk/1s/2024/04/09/01/83388937-13285915-With_its_oversized_fit_and_bear_like_style_customers_were_quick_-a-47_1712622076893.jpg)
With its oversized fit and bear-like style, customers were quick to label the item a 'dupe' of Max Mara's Teddy Bear Coat priced at a staggering $6,150 (pictured)
Although the two products look similar, the Max Mara coat is 'made of camel hair on a silk base' while the Kmart version is made from polyester, heavyweight teddy, sherpa or pongee fabric.
Both feature a lapel neck, long sleeves, two front pockets, a button closure and mid-length design.
The Max Mara coat is available from sizes extra small to large while the Kmart version ranges from sizes six to 20.
![Although the two products look similar, the Max Mara coat (pictured) is 'made of camel hair on a silk base' while the Kmart version is made from polyester, heavyweight teddy, sherpa or pongee fabric](https://i.dailymail.co.uk/1s/2024/04/09/00/83388939-13285915-x-a-12_1712618066008.jpg)
Although the two products look similar, the Max Mara coat (pictured) is 'made of camel hair on a silk base' while the Kmart version is made from polyester, heavyweight teddy, sherpa or pongee fabric
Popular Instagram page Kmart Insider shared the news online and excited hundreds of customers.
'Love this!' one commented, another said: 'Why does the Kmart one look better too.'
'Oh my goodness! The coziest jacket I have ever seen,' one more added.
Though others weren't as enthusiastic.
'The Kmart one is like a fluffy robe. Save your money,' one wrote, another said it 'looks cheap'.
'Looks like a dressing gown,' a third added.
'Cheaper clothing brands doesn't spend very much if any on the knockoffs,' one more wrote.
Others seemed outraged at the price of the designer buy.
'$6100 for that?! Surely no one would actually pay that,' one said.