Prince and Princess of Wales hold 'secret meetings' with DJ Jax Jones in effort to connect with young people as Kate launched her early years campaign
- Jax Jones, real name Timucin Lam, is a popular DJ with multiple No.1 charts hits
- Kate launched her early years campaign on January 31 and has celebrity support
The Prince and Princess of Wales have had secret meetings with popular DJ Jax Jones in an effort to learn about how to connect with young people around the UK.
The push is ahead of Kate's launch of her Early Childhood Campaign, of which the artist has been made an ambassador.
Jax Jones, real name Timucin Lam, rose to fame after working on number one hit I Got U with Duke Dumont.
The 35-year-old, who previously performed at Queen Elizabeth II's Platinum Jubilee last year, was announced as an ambassador in recent weeks after Kate's campaign was officially launched.
Jax told The Sun: 'Our relationship started at the jubilee and we hung out at Buckingham Palace afterwards.
Jax Jones performs at the Platinum Jubilee concert taking place in front of Buckingham Palace, London, Saturday June 4, 2022
The Princess of Wales has said her early years campaign goes beyond 'raising kids' and is also about 'shaping our society' and creating a 'more nurturing world'
'We all got talking — they are super nice and super welcoming. To be asked to get involved and be an ambassador is a real honour. They are really down to earth and they just want to do positive things.'
The DJ is a father to daughter Lawanna, two.
He confessed he was afraid of doing something wrong when he met the royal couple for the first time.
He said: 'I was so concerned about getting the addresses wrong. So the first time you meet a princess you say 'Your Highness' and then it's 'Ma'am', but they make you feel so at ease.
'We were chatting prior to the launch and spent the day at Windsor Castle having a real brainstorm of ideas.'
The Princess of Wales has said her early years campaign goes beyond 'raising kids' and is also about 'shaping our society' and creating a 'more nurturing world'.
Speaking to radio presenter Roman Kemp, Kate said highlighting the importance of early childhood was not about putting 'extra pressure' on parents, but saying they needed 'help reprioritising family life'.
The princess launched her Shaping Us initiative on January 31, an ambitious campaign described as her 'life's work' and aimed at raising the profile of the crucial period of a child's development, from pregnancy to the age of five.
The campaign has the support of a number of famous people, including rapper Professor Green, presenter Fearne Cotton, former Saturdays singer Rochelle Humes and Lionesses' captain Leah Williamson.
Besides Jax Jones (pictured) the campaign also has the support of rapper Professor Green, presenter Fearne Cotton, former Saturdays singer Rochelle Humes and Lionesses' captain Leah Williamson
Kate's comments were made in a filmed discussion with Kemp last month in the grounds of the Hertfordshire home of the Capital FM presenter's parents, Spandau Ballet star Martin Kemp and singer Shirlie Holliman.
The future Queen tells the host of Capital's breakfast show: 'This isn't just about raising kids.
'It's about shaping our futures, shaping our society, creating a happier, healthier, more nurturing world for us all to live in.'
As they walk Kate agrees with the suggestion from Kemp that as a mother the issue of early years was 'something that you wanted to learn for you, as well as putting it out there'.
When Kemp commented on families 'struggling' with raising children and the cost-of-living crisis, Kate replied: 'The pressures that we all face are different.
'Whilst raising the importance of early childhood, this isn't about putting extra pressure on families.
'It's actually saying they need the support and help reprioritising family life, home life, and all that it takes really in raising children today – because it is tough.'
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