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Simon Cowell has revealed that his search for 'the next One Direction' will include a 'never-before-seen' format, after a disappointing turnout for the first round of auditions.
The music mogul, 64, recently set out on a quest to find the next incarnation of the boyband after admitting there had not been a group as successful since, with plans for the search to appear in a Netflix documentary called The Midas Touch.
And speaking on Friday's episode of This Morning, Simon admitted that he has 'no idea' where the format for his show will go.
He told Alison Hammond and Dermot O'Leary: 'I have no idea how this is going to end because until we find the band that's sort of it but there is something I'm going to do in the middle which I've never done before which I'll tell you about later.'
As Alison said: 'I think you'll put them in a house together,' Simon added: 'It's kind of close to that but something different which I've never done before. I think 1D [One Direction] it was always about friendship and Spice Girls, and the determination to be success.'
Simon Cowell has revealed that his search for 'the next One Direction' will include a 'never-before-seen' format, after a disappointing turnout for the first round of auditions
The music mogul recently set out on a quest to find the next incarnation of the boy band after admitting there had not been a group as successful since One Direction (pictured in 2014)
Describing the audition process itself, Simon said: 'It's really quick, they are in-out in-out, we are seeing probably double the amount [that we would see on X Factor]... and when you think you've found a person you're looking for, it's the best feeling in the world.'
Asked whether he has any regrets about his time working with One Direction, Simon told Alison and Dermot: 'I wish I owned the name! I would do something like the Abba [Voyage] and wouldn't have to ask anyone!'
The first round of auditions for Simon's boyband show failed to draw a crowd, with onlookers saying that just 40 people turned up.
It was reported on Friday that bosses have widened their search, and have placed an ad on the showbiz job site StarNow in a bid to attract more applicants, with Simon also inviting transgender men to apply.
A source told The Sun: 'Simon knows he has to change with the times and loves being a trailblazer.
'He thinks it could be a game-changer and shows he understands how progressive the industry is.'
MailOnline has contacted a representative for Simon Cowell for comment.
Simon finally kicked off his nationwide search to find the UK's next big boyband last week, but saw just a handful of hopefuls turn up to auditions in Liverpool.
Simon has also reportedly invited transgender men to apply for his search to find the nation's next big boyband
The music mogul recently set out on a quest to find the next incarnation of One Direction, with plans for the search to appear in a Netflix documentary called The Midas Touch
However, after the first round of auditions in Liverpool failed to draw a crowd, sources said that bosses have widened their search, and have placed an ad on the showbiz job site StarNow
An onlooker told The Sun: 'They started arriving slowly from about 9am on Saturday but the biggest number in the queue never amounted to more than about 40.
'By early afternoon, the number arriving had virtually dried up and it was the same story on the Sunday audition.
'The amount of railings they put up suggested they were expecting hundreds or thousands of people to arrive and pack out the queues but they had a fraction of those kinds of numbers.'
However, it's thought that other auditions have proven to be more popular, and there are plans for more days in London and Dublin in the coming weeks.
It was also reported that in a bid to build interest, bosses were enlisting TikTok stars and influencers to promote the call-out for auditions itself, and were reaching out to a number of content creators.
Doubts had previously cast on Simon's grand new talent search last week, when a singer issued a savage message to the Britain's Got Talent judge after he was approached by a casting director to audition for the 'next One Direction.'
In his search for his newest stars, Simon has been seen taking to the streets of London with a sign that read: 'Simon needs you. Future megastars wanted for new boyband.'
Meanwhile, his team of casting directors have been reaching out to potential candidates online, but one was not impressed.
Fin Power from Liverpudlian band STONE, claimed he had received a message from someone on behalf of Simon and shared his brutal response.
He explained: 'I got this message from someone on behalf of Simon Cowell. 'Hello, Fin. I'm contacting you on behalf of Simon Cowell!'
'We are working with him to scout singers around the age of 16-18 years old for a new boyband, which is being filmed as part of a potential televised documentary following him on his search.
'The company following Simon Cowell is BTBSC Series Ltd, trading as Box-to-Box Films. I'd like to provide you with further information about how you would like to audition for this, if you are interested.''
Responding, Fin wrote: 'Tell Simon to go f*** himself.'
MailOnline contacted Simon's representatives for comment at the time.
Simon recently signed a huge deal with streaming giant Netflix for a new show in his bid to find the 'next One Direction' - which he has named Simon Cowell: Midas Touch.
A source revealed to The Sun that Simon is in the end stages of finalising the deal with the streamer.
They said: 'Netflix is the perfect place for his new show and Box To Box, who are producing the series, have worked with them before.
'Simon and his team have been working so hard on getting the show off the ground and a final deal is so close now.'
The name of the show has amused people behind the scenes, it has been said.
The source added: 'Simon knows he is the best at what he does and calling his show Midas Touch gives a new meaning to blowing your own trumpet.'
It was revealed on Saturday that Simon fears the UK is not finding enough breakthrough talent, saying record labels are not signing enough new stars, who face too much competition online.
