Zooey Deschanel poses with a butterfly on her finger in Malibu as she announces she has partnered with 'newly imagined' brand Vera Bradley
- Have YOU got a story? Email [email protected]
Zooey Deschanel - who is engaged to Jonathan Scott - has teamed up with a high-profile brand.
'So excited to finally share this partnership and for everyone to see the newly imagined @VeraBradley!' she shared on social media Thursday.
The Emmy nominee, 44, was styled in a sleeveless denim dress with a plunging V-neck for the first photos on the carousel showcasing the bags and purses she chose as favorited for her collaboration with the 42-year-old company.
The Trolls Band Together voice actress wore natural looking makeup, which brought out the color of her beautiful blue eyes, with a soft red lip.
Her hair was styled in soft waves as she sat in a meadow setting with a lovely lavender print bag.
Zooey Deschanel, 44, has teamed up with Vera Bradley for the company's rebranding campaign
'So excited to finally share this partnership and for everyone to see the newly imagined @VeraBradley!' she shared on social media Thursday
Two other shots in the same outfit and setting showcased a small lavender, brown, red and gold cross over bag as the actress presented a lavender flower to the camera in one and laid back in the grass for others.
'We were in Malibu, surrounded by tall grass and beautiful flowers,' the spokesmodel told InStyle.
The Physical star cozied up to some large navy blue and brown purses while wearing a blue, black and green printed frock with black stockings.
The frock featured light blue sleeves and a rounded collar with a bow as she lay in the meadow.
Another pose with golden flowers behind her featured a chic black and white floral clutch.
A third look involved a retro looking red and white dress with a large pointed collar as she sat in the field of yellow flowers with a larger version of the black and white bag.
Deschanel has a long history with the brand and remembers carrying the toiletry bags when she was growing up. Other items were incorporated into the looks for her character, Jessica Day, when was starring in New Girl.
'They have such a great history and such a look,' Deschanel told the publication.
The Emmy nominee, 44, was styled in a sleeveless denim dress with a plunging V-neck for the first photos on the carousel showcasing the bags and purses she chose for her collaboration with the 42-year-old company
The actress presented a lavender flower to the camera in one shot. 'We were in Malibu, surrounded by tall grass and beautiful flowers,' the spokesmodel told InStyle
The Physical star cozied up to some large navy blue purse while wearing a blue, black and green printed frock with black stockings.
The frock featured light blue sleeves and a rounded collar with a bow as she lay in the meadow. The dress was paired with a large brown purse for these photos
Deschanel has been a Vera Bradley customer for years and some of the bags were used by her character Jessica Day in New Girl. 'I love that they're doing like a rebrand and adding some other pieces to fill out the whole look' she said
'I love that they're doing like a rebrand and adding some other pieces to fill out the whole look.'
Most followers of the brand agreed voicing their approval for the change in direction.
'Swoon!! This new vibe is EVERYTHING!' wrote one excited fan.
'Absolutely beautiful! You can so clearly see the foundation of bright florals — what Vera is known for — with a touch of sophisticated structure now. LOVE these!!!'
Others were not so sure about the rebranding.
Most followers of the brand agreed voicing their approval for the change in direction. 'Swoon!! This new vibe is EVERYTHING!' wrote one excited fan
Some fans were not so sure about the rebranding. 'This is straight out of (the bad side) of TJ Maxx and Marshall’s,' wrote one disgruntled customer. 'The only pretty thing in these pictures is Zooey,' complained another
'This is straight out of (the bad side) of TJ Maxx and Marshall’s,' wrote one disgruntled customer.
'The only pretty thing in these pictures is Zooey,' complained another.
Deschanel told the outlet she hopes fans of the brand will adjust to the new aesthetic.
People think of Vera Bradley and they think of quilted and floral and really bold patterns, which is awesome,' the model said, 'But I'm excited for people to see how much they've broadened their style.'
