'It's a serious cash cow!' Roxy Jacenko once made $3000 for ONE sponsored Instagram post... but says that her clients can make up to $12,000
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She's the PR princess who went from managing social media influencers to becoming one herself.
So it's no surprise that Roxy Jacenko can command big bucks to post on Instagram, with the 37-year-old telling Perth's Hit 929 that she's made as high as $3000 for one sponsored post.
However, the fee is nothing compared to what her clients can receive, which has reached as high as $12,000 for a single paid post.
'We've done a $12,000 deal before for one post,' she said. 'Sadly, it was not me!'
She continued: 'You have to make hay while the sun shines... Instagram is a serious cash cow.
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'It was for a jeans brand,' she continued. 'It did well, she's got posts since then.'
Roxy currently boasts well over 200,000 followers on her own Instagram account.
The savvy blonde uses the account to promote brands that her PR companies represent, as well as to promote her own individual endorsement deals.
The beauty is an ambassador for Toni & Guy hair salons, streaming service Stan, and shopping outlet Birkenhead Point.
Roxy has also launched her own line of tanning products with Skinny Tan.
The mother-of-two recently admitted that her Instagram fame significantly increased after the publicity surrounding her husband Oliver Curtis' incarceration in 2016.
'I’m not going to lie; it took my Instagram following from some 30,000 followers to, like, 150,000 in two weeks,' she told Perth Now.
'People wanted to understand how I was managing it, with two kids, three businesses, a husband in jail and this flashy life. It was intriguing for people.'
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