Here's why more publishers and developers are adopting bidding as a way to increase ad revenue, improve operational efficiency and create a better user experience.
Watch this video to learn what app bidding is and how it can help you get the most out of every ad impression.
Every demand source bids in an open, real-time auction, which means more competition among ad buyers and better revenue for you.
App bidding removes the burden of maintaining waterfalls, so your team can focus on driving impact and making great apps.
Bidding can reduce ad latency by 38%–88% compared to the waterfall¹. There are fewer steps in the bidding ad serving process, so ads can load faster.
Bidding helped Lion Studios increase operational efficiency so they can bring new games to market quickly.
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Bidding helped Lion Studios increase operational efficiency so they can bring new games to market quickly.
See all success stories
These publishers have found success with Meta Audience Network app bidding.
Watch FUN-GI Games' Alfred Fung and Game Hive's Mary Kim discuss why app bidding matters in driving game growth: A GamesBeat and Facebook Summit.
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¹Source: Facebook Internal Data, 28 Mar 2020 to 28 Apr 2020, based on waterfalls that call Audience Network between two and ten times.