-
Diamonds
By Category
-
Engagement
By Category
-
Weddings
Featured
- Jewellery
By CategoryBy Metal TypeBy GemstoneBy BrandBy Edit- Watches
By CategoryBy CollectionBy Luxury BrandBy Designer Brand- Rolex
FeaturedBy Collection- Rolex Certified Pre-Owned
- Brands
FeaturedBrands A-Z- Gifts
By CategoryBy PriceBy Popular Brand- Pre-Owned
- Sale
Sale JewelleryBy Price- Sell Your Watch
Sell your watchWe will expertly assess your watch and offer you
a competitive and accurate valuation for the
watch you wish to sell to us.Free Instant Valuation
Drop off at any Showroom
Unrivalled Knowledge & Expertise- Editorial
- Jewellery
- Shop by Category
- Diamonds
- Engagement Rings
- Weddings
-
Jewellery
- Back
- Jewellery Offers
- Shop All Jewellery
- Jewellery Home
- By Category
- By Metal Type
- By Gemstone
-
By Brand
- 886 by The Royal Mint
- Amor
- Bijoux Birks
- BOSS
- Calvin Klein
- Chopard
- Emporio Armani
- Fabergé
- FOPE
- FRED
- Georg Jensen
- Goldsmiths
- Gucci
- Jenny Packham
- Kiki McDonough
- Lauren By Ralph Lauren
- Mappin & Webb
- Marco Bicego
- MARIA TASH
- Messika
- Michael Kors
- Olivia Burton
- Pasquale Bruni
- Pomellato
- Repossi
- Roberto Coin
- Skagen
- Susan Caplan
- SUZANNE KALAN
- SWAROVSKI
- Ted Baker
- THOMAS SABO
- Tommy Hilfiger
- By Edit
-
Watches
- Back
- Watch Offers
- Shop All Watches
- Watches Home
- By Category
- By Collection
-
By Luxury Brand
- Rolex
- Rolex Certified Pre-Owned
- BALL
- Bamford
- Baume & Mercier
- Bell & Ross
- Breitling
- Bremont
- Cartier
- CHANEL
- Chopard
- DOXA
- Frederique Constant
- Girard-Perregaux
- Glashütte Original
- Grand Seiko
- Gucci
- Hublot
- ID Genève
- IWC Schaffhausen
- Jaeger-LeCoultre
- Junghans
- Longines
- MeisterSinger
- Montblanc
- Nivada Grenchen
- NOMOS Glashütte
- NORQAIN
- OMEGA
- Oris
- Panerai
- Piaget
- Rado
- RAYMOND WEIL
- TAG Heuer
- TUDOR
- Ulysse Nardin
- ZENITH
- By Designer Brand
- Rolex
- Rolex Certified Pre-Owned
-
Brands
- Back
- View All Brands
-
A-Z
- Rolex Watches
- Rolex Certified Pre-Owned
- 886 by The Royal Mint
- Accurist
- Amor
- Arnold & Son
- BALL
- Bamford
- Baume & Mercier
- Bell & Ross
- Bijoux Birks
- BOSS
- Breitling
- Bremont
- BVLGARI
- Calvin Klein
- Cartier
- Certina
- CHANEL
- Chopard
- Citizen
- DOXA
- Elliot Brown
- Emporio Armani
- Encelade 1789
- Fabergé
- Fendi
- FOPE
- FRED
- Frederique Constant
- Garmin
- Georg Jensen
- Gerald Charles
- Girard-Perregaux
- Glashütte Original
- Goldsmiths
- Grand Seiko
- Gucci
- Hamilton
- Hublot
- ID Genève
- IKEPOD
- IWC Schaffhausen
- Jacob & Co
- Jaeger-LeCoultre
- Jenny Packham
- Junghans
- Kiki McDonough
- Lauren By Ralph Lauren
- Longines
- Mappin & Webb
- Marco Bicego
- MARIA TASH
- Maurice Lacroix
- Michael Kors
- Messika
- Mondaine
- Montblanc
- Nivada Grenchen
- NOMOS Glashütte
- NORQAIN
- Olivia Burton
- OMEGA
- Oris
- Panerai
- Parmigiani Fleurier
- Pasquale Bruni
- Piaget
- Pomellato
- QLOCKTWO
- Rado
- RAYMOND WEIL
- Repossi
- Roberto Coin
- Rolex
- Rolex Certified Pre-Owned
- Seiko
- Skagen
- Susan Caplan
- SUZANNE KALAN
- SWAROVSKI
- TAG Heuer
- Ted Baker
- THOMAS SABO
- Tissot
- Tommy Hilfiger
- TUDOR
- Ulysse Nardin
- Vivienne Westwood
- William Wood Watches
- WOLF
- ZENITH
- Gifts
-
Pre-Owned
- Back
- Shop All Pre-Owned
- Pre-Owned Home
- By Category
-
By Brand
- Rolex Certified Pre-Owned
- Pre-Owned Patek Philippe
- Pre-Owned TAG Heuer
- Pre-Owned Cartier
- Pre-Owned Jaeger-LeCoultre
- Pre-Owned Breitling
- Pre-Owned OMEGA
- Pre-Owned Longines
- Pre-Owned Tudor
- Pre-Owned IWC
- Pre-Owned Panerai
- Pre-Owned Blancpain
- Pre-Owned Breguet
- Pre-Owned Chopard
- Pre-Owned Rado
- Pre-Owned Vacheron Constantin
- Pre-Owned Zenith
- SALE
- Sell Your Watch
- Editorial
- My Account
- Wishlist
- Store Finder
- Book an Appointment
- Help & Support
![Rolex Plaque Rolex Plaque](https://content.thewosgroup.com/rolex-v7/Rolex-retailer-plaque-240x120_en.webp)
A voyage into the world of Rolex
Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence.
Published on April 9, 2024
More than 100 years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide.
“The opposition I encountered seemed insuperable.”
Commitment to excellence
Since the beginning, the story of Rolex has been characterized by the quest for perfection and the ambition to push the boundaries of achievement.
At the turn of the 20th century, a visionary entrepreneur based in London was on the verge of success. His aim? To introduce the watchmaking world of the day to an as-yet-unknown dial signature: Rolex. A new name, invented in 1908, it would become one of the world’s most respected brands in the space of a few decades. As Hans Wilsdorf recounted in his memoirs of the early days of his company, the opposition he faced seemed insurmountable at first.
The entrepreneur started out with very little, but he did possess invaluable qualities: vision, perseverance and an extraordinary ability to work. An orphan at the age of 12, with nothing other than his determination to help him overcome challenges, Hans Wilsdorf went on to invent the world’s first waterproof self-winding wristwatch with a Perpetual rotor – a watch that has become a benchmark in terms of quality and prestige.
“Too complicated, too fragile, ill-adapted” – the wristwatch was met with scepticism. Yet, relying on his firmly held beliefs, Hans Wilsdorf managed to achieve his bold objective of establishing the Rolex watch – the Oyster Perpetual – as the archetype of the waterproof timepiece: precise, robust and able to withstand all conditions. But he was not simply a visionary who endowed Rolex watches with their fundamental technical and aesthetic characteristics. His constant quest for perfection was accompanied by a profound generosity and unshakeable faith in human potential.
Uniting expertise
An integrated and independent company, Rolex has manufacturing resources that encompass a wide range of skills and knowledge. Watchmakers, engineers, designers and other specialists work closely together from the design to the manufacturing of the watches. Rolex’s company culture is based above all on human values, which place both expertise and soft skills at the heart of the brand’s different activities.
Rolex is host to a variety of professions, brought to life by employees who are experts in their fields. The company has complete control over its essential components, from the casting of gold alloys to machining, finishing and assembly of the movement, case, dial and bracelet elements, as well as gem-setting. Its know-how is also made available right across the world thanks to an exceptional after-sales service network.
To ensure the brand’s expertise exists into the future, Rolex has its own unique Training Centre. Dedicated to the pursuit of excellence and the development of its employees, the centre, located in Geneva, provides training to employees and instructs apprentices. The company aims to pass on to younger generations its pride in its skills and mastery of its knowledge.
A watch unlike the rest
The Oyster Perpetual collection was built on the success of the original Oyster model, patented and launched in 1926. As the world’s first waterproof wristwatch, it played a pioneering role in the development of the modern timepiece. Over the years, the Oyster became the proud bearer of many other innovations – such as self-winding by means of the Perpetual rotor (1931) – that defined the identity of the models in the collection and forged Rolex’s reputation for excellence, of which chronometric precision and reliability are among the cornerstones.
The Oyster gradually evolved into a collection of watches that integrated new functions and innovative technologies. All the models share fundamental features and a strong visual identity. Today the collection consists of 12 ranges, split into two categories: Classic watches such as the Datejust and the Day-Date, and Professional watches, including the Explorer and the GMT-Master II.
As the pioneer of the wristwatch, the company is at the origin of numerous major innovations in the watchmaking industry and has filed over 600 patents in the course of its history.
© 2024 Goldsmiths
Goldsmiths is a trading name of Watches of Switzerland Company Limited. Registered Office: Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT, Registered in England and Wales, Company number 00146087. Registered VAT Number 834 8634 04. Watches of Switzerland Company Limited acts as a broker and not a lender and offers finance from Secure Trust Bank PLC trading as V12 Retail Finance and PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH trading as PayPal Credit. Watches of Switzerland Company Limited is authorised and regulated by the Finance Conduct Authority. Our registration number is 308710. Credit provided is subject to age and status, minimum spend applies. Terms and Conditions apply. UK residents only. We may receive a commission if your application is successful, and the amount may vary depending on the product chosen and the amount of credit taken out. Not all products are regulated by the Financial Conduct Authority and FOS protection will not be extended to unregulated agreements. Please note the Consumer Credit Act states that should your purchase / loan amount cost more than £30,000 you will not be covered under Section 75 of the Consumer Credit Act.
*Next day delivery available on most items. See product pages for more information.