Ben & Jerry's reposted this
When Ben & Jerry's were informed of a government policy that made it incredibly difficult for asylum seekers to gain work in the Netherlands, they knew they had to act. They launched a multi-channel campaign, "Half Baked Ice Cream for a Half Baked Policy", combining the brand's creativity and determination to foster positive change. Utilising #YouTube to spread the message and inform the public, Ben & Jerry's were able to accrue over 11,000 signatures opposing the regulation within six months of launching their campaign. Fleur Osté, Benelux Business Leader for Ben & Jerry's, guides us through the policy's mission statement, ideas, and results, all the while offering valuable guidance on how to make a meaningful social impact with marketing. Read here: https://lnkd.in/e4y3aSyu Thanks to: Maud Meeùs, Eva Armino, Abi A., Anders Lidström, and more.