Introducing Aster: Infosys's Newly Released AI-Amplified Marketing Suite With deep expertise in digital customer experience and strong go-to-market teams, Aster will be instrumental in helping businesses unlock their full potential. The team of experts will work closely with you to: - Align with your specific business goals - Develop a comprehensive implementation strategy - Ensure seamless integration with your existing marketing ecosystem - Optimize campaigns for continuous improvement Learn more: https://lnkd.in/e77rtg42
Blue Acorn iCi’s Post
More Relevant Posts
-
Accenture and Adobe are transforming marketing just in time for #AdobeSummit 2024. Find out how companies can break down silos, boost revenue, and gain more control over their brand through a Maestro approach. Learn more: https://accntu.re/3TJVQhY #Accenture
Drive growth, relevance with a Maestro approach to marketing
accenture.com
To view or add a comment, sign in
-
Accenture and Adobe are transforming marketing just in time for #AdobeSummit 2024. Find out how companies can break down silos, boost revenue, and gain more control over their brand through a Maestro approach. Learn more: https://accntu.re/3TJVQhY #Accenture
Drive growth, relevance with a Maestro approach to marketing
accenture.com
To view or add a comment, sign in
-
wonderful viewpoint on how Marketer's can gain alignment for #transformation. Accenture and Adobe are transforming marketing just in time for #AdobeSummit 2024. Find out how companies can break down silos, boost revenue, and gain more control over their brand through a Maestro approach. Learn more: https://accntu.re/3TJVQhY #Accenture Excited to be at #AdobeSummit24 with #AccentureSong
Drive growth, relevance with a Maestro approach to marketing
accenture.com
To view or add a comment, sign in
-
90% of businesses in India have started or will continue to invest in AI-powered marketing tools as part of their marketing budget (2023 LinkedIn SMB Marketing report). Sprinklr CMO Arun Pattabhiraman shares with afaqs! how an integrated solution can greatly help you understand your audience, improve your offerings, and operate with greater ease and efficiency. http://ms.spr.ly/60479O7st
Integrating marketing automation and AI to drive efficiency, scalability
afaqs.com
To view or add a comment, sign in
-
Here's a little secret... I'm a total Adobe fanboy! Just wrapped up tuning into Adobe's 2024 Summit and boy, did they deliver the goods. While everyone's buzzing about Firefly AI and Adobe GenStudio (and rightly so!), I was particularly jazzed about their new B2B marketing products and the slick enhancements to Adobe Real-Time CDP. Here are the key takeaways that got me excited: • Journey Optimizer, B2B edition: Adobe's taking journey orchestration to the next level by focusing on buying groups within target accounts. Game-changer! • Generative AI in Journey Optimizer: AI-powered email copy, images, and creative suite connectivity? Yes, please! • Interactive Webinars in Marketo Engage: End-to-end webinar management with AI-generated summaries, FAQs, and video chapters. Brilliant! • Real-Time CDP Collaboration: A data clean room for brands and publishers to safely share and collaborate on audiences. Privacy-focused and powerful. • Composability in Real-Time CDP: Ingest brand data directly from data warehouses or lakes. Breaking down data silos like a boss. Check out the full scoop in this MarTech article: "Adobe: Enhancements to B2B and CDP offerings" https://lnkd.in/gXdMbtPc Happy Wednesday! Let me know your thoughts. Are you as pumped about these Adobe updates as I am? Casey Jones #AdobeSummit2024 #B2BMarketing #CustomerDataPlatform #GenerativeAI #MarTech
Adobe: Enhancements to B2B and CDP offerings | MarTech
martech.org
To view or add a comment, sign in
-
Some people are quoting that the average person sees 4,000 - 10,000 ads a day. 🤯 How can you cut through? Personalise your marketing. Here’s 5 valuable changes you can make to your approach. Firstly, marketing personalisation is the practice of creating customised experiences, communications, or content for individual users or segments of users based on their unique preferences, behaviors, and past interactions with a brand. The goal is to deliver more relevant and engaging content, offers, and interactions to each user, enhancing their experience and increasing the likelihood of desired outcomes. Here’s some powerful changes: 1. Irrelevant Content → Tailored Engagement Using personalisation, organisations can shift from sending generic messages to delivering content that truly resonates. This leads to consumers feeling valued and understood, enhancing their overall experience. Sophisticated consumers expect this level of interaction. 2. Overwhelming Frequency → Optimised Communication By understanding an individual's preferences, businesses can adjust the frequency of their communications. This means moving from bombarding customers to delivering timely and desired messages, that creates more sustained engagement. 3. Navigation Challenges → Seamless User Experiences By integrating personalised recommendations, digital platforms can transition from overwhelming product lists to curated selections, enabling users to easily find and engage with content they care about. This can extend to using the right platform they want to interact with. 4. Decision Fatigue → Effortless Choice By offering tailored recommendations, companies can help consumers navigate choices with ease. This shift ensures customers find what they're looking for quickly, leading to increased satisfaction and higher conversion rates. 5. Reduced Trust and Loyalty → Building Strong Relationships Through consistent personalised communications, businesses can evolve from generic outreach to creating authentic connections. This shift fosters trust and cultivates long-term loyalty with their audience. Want to find out more? Join us for the live event in the comments (on 5th Oct) where we’re dive deep into Marketing Personalisation. #Salesforce #GravityLab
To view or add a comment, sign in
-
🚀 Embrace the power of #ConversationalMarketing to engage customers in real-time and build lasting relationships! With tools like #Marketo, you can create interactive experiences that transform any call-to-action into a conversation, driving conversions. 📈 Optimize these flows by tracking key metrics and using Marketo Performance Analysis to ensure peak performance. 🔍 Discover how data-driven insights can elevate your marketing strategy! https://hubs.li/Q02Cz9hC0 #CustomerEngagement #DataDriven #MarketingOptimization
Measuring Success: Tracking Metrics and Analyzing Performance of Conversational Flows in Marketo
srpro.marketing
To view or add a comment, sign in
-
🔍 Maximize the Effectiveness of Your Marketing Campaigns with AI-Enabled Insights at Grazitti Interactive! 📈 Drive Conversions, Optimize ROI, & Win More Customers with Us! The marketing landscape is continuously evolving. Staying at the forefront requires innovation and precision. Enter AI. With Grazitti Interactive's AI-powered solutions: 🔄 Seamlessly adapt to dynamic consumer behaviors. 👥 Craft personalized experiences for diverse audiences. 📊 Leverage real-time data for informed decisions. 🔗 Extract multifaceted insights across channels, effortlessly. At Grazitti Interactive, AI-driven marketing isn't just a service; it's our specialty. We're committed to delivering solutions that elevate your marketing, propelling substantial revenue growth! 🚀 🎯 AI-Powered Marketing with Grazitti Interactive: 1️⃣ Enhanced customer targeting & personalization. 2️⃣ Supercharged lead generation & conversion rates. 3️⃣ Amplified marketing campaign ROI. 4️⃣ Cutting-edge customer profiling. 5️⃣ Data-driven insights, real-time. 6️⃣ Streamlined & efficient marketing workflows. Step into the future with Grazitti Interactive's AI-powered marketing! Partner with us & transform your marketing journey! #AIPoweredMarketing #GrazittiInteractive #MarketingExcellence https://lnkd.in/dz4eTsV5
AI-enabled Marketing Solutions
grazitti.com
To view or add a comment, sign in
9,388 followers