😍 I love how Tiffany breathes new life into an ''old-style icon''!
➡ Here comes the #story
💫'' In a dazzling spectacle that lit up Shanghai's skyline, Tiffany & Co. unveiled its latest #masterpiece, the "Bird on a Pearl" collection, atop the West Bund Orbit exhibition hall on March 14.
🕊 This event, a glittering nod to the brand's iconic "Bird on a Rock" motif, marked a significant moment for Tiffany & Co. as it spread its wings in #China's high #jewelrymarket. The majestic display not only turned heads but also set the stage for an evening when guests were treated to the first glimpse of the collection that's been almost 60 years in the making.
💛 The "Bird on a Pearl" collection breathes new life into Jean Schlumberger's 1965 original "Bird on a Rock" design, with rare natural saltwater #pearls taking center stage. These pearls, celebrated for their impressive size, shape, and luster, come in hues that range from pink to gray, embodying the vibrant palette of the four seasons. Among the collection's highlights are a #brooch inspired by #Schlumberger’s archival acorn motif and a breathtaking necklace featuring over 325 carats of pearls, demonstrating Tiffany's unmatched craftsmanship and attention to detail.
💛 This launch aligns with Tiffany's strategic push into China's #luxury market, as the Bain-Altagamma Luxury Goods Worldwide Market Study 2023 highlights. The study underscores #finejewelry as a "bright spot for investment amid uncertainty," a sentiment Tiffany is capitalizing on by catering to China's top spenders with exclusive products and events.
👲 Since LVMH's acquisition in 2021, Tiffany has ambitiously expanded its footprint in China, with #sales growing from €3 billion in 2020 to €5.1 billion in 2022. This growth trajectory is expected to continue, with projections estimating sales to reach €7.4 billion by 2025. Tiffany's focus on exclusive high #jewelry events and the opening of new #boutiques in key Chinese cities underpins its commitment to capturing the hearts of luxury buyers in this pivotal market.
💍 The "Bird on a Pearl" event is more than just a launch; it's a statement of Tiffany's enduring legacy and innovative future in the world of luxury jewelry. As the giant #bird sparkled against the night sky, it was a clear signal that Tiffany & Co. is not just participating in China's luxury market but is set to lead it, with creativity and elegance at the forefront of its endeavors.''
(source Jing Daily)
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Founder of Superconnector Studios, Board Chair of Effie Worldwide
5moWe'll be there, Hector!! But you know this because we shouted "we'll be there" before you made it clear as to whether we were actually being invited! 🤦♂️🤷♂️🤣