🚀 Just Released: Industry Impact 2024 Report 📊 The kids' and family markets are evolving rapidly, and the stakes have never been higher. Today, our new Industry Impact 2024 Report shares the trending challenges and opportunities facing organisations in the sector and what professionals need to know. Based on feedback from 100+ industry experts and data from 3M+ families across 22 markets, this free report underscores the need to understand what kids, families, and young people think, feel, and do, to keep pace with a generation evolving faster than ever before. Key findings include: 💼 Budget Restrictions: 7 in 10 professionals cite budget as their primary obstacle. 🌟 Rising Kids' Empowerment: 41% of teens now actively plan their future. 🌍 Going Global, Staying Local: 72% recognise the need for tailored approaches. 🔄 Flexible Business Models: 26% see adaptability as key to keeping pace. 🔮 Looking Ahead: 84% feel uncertain about the effectiveness of their marketing efforts. 🔗 Download your free copy of the report here: https://lnkd.in/eVXyERVQ Join us to unpack the key findings with our founder Nick Richardson, CMRS and esteemed panellists Ian Wickham MBA, Danielle Davies and Tristan Brooks in our upcoming webinar on July 18, 2024. 🗓️ 🔗 Register for the webinar: https://lnkd.in/e8guy-vK
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Director, Analytics @ Horizon Media | Master of Science in Strategic Communication @ Columbia University
Finally got a chance to look through the latest edition of The Future 100 led by Emma Chiu. Could not put this down! The best 253-page deck I've read in a long time. Rolling into 2024, I love seeing trends that I've personally observed in the wild and/or partake in validated by such global, large-scale research. Plus, learn about new ones that, when brought to light through this work, I couldn't help but think, "YES! That absolutely makes sense." As I read this report, several thoughts came to mind: 1. We often approach trend conversations within industry silos, but more and more trends are transcending those boundaries, and you'll see that here. 2. Is 2024 heralding in a sort-of neo-hippie era? In my opinion, the report unquestionably reflects a collective craving for: - Feeling more and connecting deeper with ourselves, with others, and with nature. - Slowing down and actioning mindfully as we go about our lives - Turning off & tuning in to escape the noise of our current world with transformational experiences (whether it be through travel, food, entertainment, fashion, beauty, health/wellness, or a bit of each). - Seeking purposeful endeavors over viral novelties by using technology to aid (not drive) innovation. 3. Trends reflect the human condition in how we continue to explore and unpack what it means to be human; therefore trends are ever-changing but ever-present, and why we sometimes see old trends reincarnated as new. Time to dust off my Canon point-n-shoot from the early 2000s to take on my next vacation.... I could go on and on, but I invite you to take a look for yourself. ✨
✨ The Future 100: 2024 has dropped ✨ I'm delighted to finally share the 10th edition of The Future 100 report, charting 100 trends to watch in 2024. Gear up for The Great Deceleration, tap into Emotioneering, explore what it means to Rehuman, and gather for Radical Reconnection. More importantly, I would like to thank those involved in making this report happen, including my partner in trends Marie Stafford, writers Emily Safian-Demers, John O'Sullivan, and Nina Jones. Plus Shazia Chaudhry for the design that brings the report to life, plus many more who have contributed to this mammoth of a report (which also features mammoths.) Download now: https://lnkd.in/eEpFirAD
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https://bit.ly/4al82uF Dive into youth research with confidence! 🧒👦 Discover our key strategies for conducting research with teens and kids. For a deeper dive into optimizing respondent engagement, download our Respondent Engagement Playbook. Filled with insights from industry experts, this guide offers valuable advice on survey design, mobile optimization, and much more. Get your copy: https://bit.ly/3wuChl3 #MarketResearch #SurveyTips #YouthInsights
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🚨Kids today are shaping the future faster than ever before. How can organisations keep up? Join our free webinar TODAY at 4pm BST / 11am EDT for exclusive insights from our Industry Impact 2024 Report. Our expert panel includes: - Nick Richardson, CMRS, Founder of The Insights Family - Ian Wickham MBA, Director of Licensing Link - Danielle Davies, Content Distribution Strategist of Meon Media - Tristan Brooks, Managing Partner of Havas Entertainment Our webinar will shed light on: 🔍The biggest challenges and opportunities facing the industry. 💡 Strategies to tap into the potential of empowered youth. 🌍 The vital role of flexibility and localisation in staying relevant. 📊 How data-driven insights can help you do more with less. 🔗 Don't miss it — register now: https://lnkd.in/e8guy-vK
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As a Careers Leader and teacher of Business, reports like this bring my curriculum to life. I cannot wait to share these insights with my students and inspire them to think about future pathways, opportunities and possibilities. A brilliant report and well worth a download. #careerseducation #businessteachers #thefutureofeducation #lmi #inspiringthefuture
✨ The Future 100: 2024 has dropped ✨ I'm delighted to finally share the 10th edition of The Future 100 report, charting 100 trends to watch in 2024. Gear up for The Great Deceleration, tap into Emotioneering, explore what it means to Rehuman, and gather for Radical Reconnection. More importantly, I would like to thank those involved in making this report happen, including my partner in trends Marie Stafford, writers Emily Safian-Demers, John O'Sullivan, and Nina Jones. Plus Shazia Chaudhry for the design that brings the report to life, plus many more who have contributed to this mammoth of a report (which also features mammoths.) Download now: https://lnkd.in/eEpFirAD
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Designing a survey? Learn how to find the perfect length that suits your audience and achieves your goals. Get tips on balancing detail and respondent engagement on our blog. https://bit.ly/3ydnX19
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🚀 🤘 😍 We will revisit this in 2024, but for those of you still working, a sneak peek at our Social Value Report for 2023! You can read the full report or watch the video! https://lnkd.in/etZqAZYz #SocialValue #MarketResearch #SocialResearch #CSR #SocialResponsibility
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Check out our last blog post about our Annual Report! Discover the impact we’ve made over the past year and see how your support has helped us achieve our goals. Visit our website to read more and stay informed about our progress and future plans. https://lnkd.in/gHySuyYz #ThomasHouseFamilyShelter #AnnualReport #BlogPost #CommunityImpact
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Senior VP, APAC @ Sago | Oxford Saïd MBA (Executive) '25 | Founder with Successful Exit | Early-Stage Start-Up and M&A Exit Advisor | Consumer Insights, Social Impact, Public Sector Management, Automotive & Mobility
Dive into youth research with confidence!🧒 Check out our top tips for doing research with teens and kids, and get our Respondent Engagement Playbook for more on keeping respondents engaged. Filled with insights from industry experts, this guide offers valuable advice on survey design, mobile optimization, and much more. Get your copy: https://bit.ly/45hkPNN #MarketResearch #SurveyTips #YouthInsights
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Dive into the latest trends and stories shaping the Early Years sector in 2023! From innovative practices to impactful headlines, this blog covers it all. Stay ahead of the curve and stay informed with is article. Check out the insights here: https://bit.ly/41xTGnF #EarlyYears #ChildcareNews #EducationTrends2023
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Co-Founder of Licensing Link Ltd, Advisory Board member at The Insights family, entrepreneur, brand extension strategist with all-round consumer products experience
Worth checking this out all! an insightful session covering topical subjects and how to navigate current challenges. Enjoy! The Insights Family #retail #licensors #licensees #challenges #family
In case you missed it last week in celebration of our recently released Industry Impact report, I was joined by Danielle Davies, Ian Wickham MBA and Tristan Brooks to discuss the findings of The Insights Family report and to reflect on where the “kids and family” industries are at this time, and what we believe are the best ways to navigate these times. For those who did miss it, you can simply on the link below to not only download the report but also see a recording of our webinar which is packed with interesting insights. However just to share my reflections on where the “kids and family” industry is and how it needs to evolve to be better placed to create an environment and ecosystem which inspires, entertains, educates and develops the next generation, but also one which is sustainable, progressive and fit for purpose. So my five key takeaways are 1. The kids and family industry as a whole needs to reconsider and redefine the rules of engagement and how we then engage with our audiences, this needs to be in collaboration with governments and legislators -as the current approach is out of date, out of touch and creating an uneven playing field. 2. Creators, brands, IP owners and licensees needs to come together and reconsider the current business model. As the historic models are just not viable, and as a result new IP is finding it harder to get traction and to prosper – which means our children are getting less content and products which truly resonate and the industry is becoming less dynamic and “top-heavy” 3. Organisations and their leaders need to reduce the burden on their teams by reducing delays in decision making, setting budgets and signing off plans – as these delays are reducing the industries agility, either in a proactive or reactive manner. 4. The importance of collaboration, different stakeholders to work together to build quality (not quantity) of fandom engagement and experiences is key, as the rights strategy and activation will see the story become self-propelled. 5. As an industry we have to find a balance of short term plans with clear financial objectives, with a longer term vision and plan over time. Its clear through my discussions with industry professionals across the industry (advertising, content, licensing, product development) and across the many verticals we serve (Entertainment, FMCG, Retail, Technology) that the fragmented ecosystem which this generation of children find themselves exploring with clear-aplomb is creating significant challenges. But the one thing which is clear to me (and always has been as that is the reason that The Insights Family was born) is that it has never been more important to truly define who your target audience is, and to make it your mission to understand what is important to them and what resonates with them. As if you do that you will build unrivalled fandom, optimise marketing and build IP and brands which evolve and thrive.
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