Blog — Sharethrough

Tech

By

Matthew Workman

—

August 15, 2024

The Ultimate AI Glossary of 2024

Artificial Intelligence has taken the entire world by storm since the launch of Open AI’s Chat GPT in November 2022.

TVision Study Reveals Sports Ticker Increases Attention of CTV Creatives

Capturing viewers' attention during commercial breaks has always been a challenge, and with the rise of smartphones, it's gotten even harder.

Summarizing the New GARM Global Media Sustainability Framework: What Advertisers Need to Know

GARM and Ad Net Zero recently published the long-awaited Global Media Sustainability Framework. Here are the key points for advertisers

Programmatic Advertising in a Cookieless World: Solutions & Strategies

By now, we’ve all heard that Google is once again pushing back the retirement of third-party cookies in its Chrome browser.

What You Need to Know: 4 Key Lessons from Cannes Lions

The 2024 Cannes Lions Festival of Creativity saw marketers, influencers, and the world's biggest brands flock to Cannes

Sharethrough & Equativ Merge to Create One of The Largest Independent Ad Platforms in The World

Today marks a new, exciting chapter in our story, as we announce that Sharethrough & Equativ are merging.

5 More Use Cases for Advertising AI

In the grand tapestry of technological advancement, few threads have woven a narrative as captivating as Artificial Intelligence (AI).

Sharethrough's Earth Week: Nurturing Our Planet, Nurturing Our Purpose

In a world where environmental consciousness is more critical than ever, Sharethrough is proud to lead the charge in sustainable practices.

Top 6 Lessons From The 2024 Green Media Summit

The collection of over 35 speakers were tasked with providing actionable next steps. Learn more about the six major takeaways from the 2024 GMS.

Sharethrough Launches GreenPMP+™ to Further Reduce Emissions from Digital Campaigns

In this post, let’s learn more about GreenPMPs+™, what Green Media Products are, and how advertisers can avoid problematic placements.

What Marketers Should Look For When Evaluating Targeting Options In A Cookieless Era

In this post, we cover the shift to cookieless targeting, some of the major challenges, and how to evaluate cookieless targeting methods.

What the IAB’s Buyers.json and DemandChain Object mean for Supply Chain Transparency and the Fight Against Malvertising

In this post, we cover what malvertising is, how the IAB’s Buyers.json and DemandChain Object contribute to greater supply chain transparency.

Industry Updates Worth Your Attention

Ad Tech Insights From Industry Leaders & Trailblazers

Sharethrough is Trusted by the World's Best Brands, Publishers & DSPs

The Ultimate AI Glossary of 2024

TVision Study Reveals Sports Ticker Increases Attention of CTV Creatives

Summarizing the New GARM Global Media Sustainability Framework: What Advertisers Need to Know

Programmatic Advertising in a Cookieless World: Solutions & Strategies

What You Need to Know: 4 Key Lessons from Cannes Lions

Sharethrough & Equativ Merge to Create One of The Largest Independent Ad Platforms in The World

All Blog Posts

Sharethrough & Equativ are Merging!

Industry Updates Worth Your Attention

Ad Tech Insights From Industry Leaders & Trailblazers

Sharethrough is Trusted by the World's Best Brands, Publishers & DSPs

The Ultimate AI Glossary of 2024

TVision Study Reveals Sports Ticker Increases Attention of CTV Creatives

Summarizing the New GARM Global Media Sustainability Framework: What Advertisers Need to Know

Programmatic Advertising in a Cookieless World: Solutions & Strategies

What You Need to Know: 4 Key Lessons from Cannes Lions

Sharethrough & Equativ Merge to Create One of The Largest Independent Ad Platforms in The World

All Blog Posts

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Sharethrough & Equativ are Merging!