• Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush
  • Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush
Save $6

Go-To Set

Go-To Set

4.7
Rated 4.7 out of 5 stars
2,048

Your makeup essentials for quick touch-ups on the go. Pick and choose 3 full-size favorites with your custom shades:

4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
Swipe Serum Concealer

Swipe Serum Concealer

4.0 DTLA
Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour]
Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour]
Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]
Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour]
Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour]
Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour]
Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour]
After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours]
Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours]
Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]

BeachPlease Cream Blush

DREAM HOUR
Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
MakeWaves™ Mascara
[Shared]
[Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]

MakeWaves™ Mascara

Jet
Shade Finder

This set ships free within the US • Free Returns

What's Included

Swipe Serum Concealer (Full-size): a hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.Take the Shade Match Quiz find yours.

BeachPlease Tinted Balm (Full-size): a buildable, pigmented, creamy multi-use color for lips + cheeks. Choose from 8 sun-kissed shades, inspired by the colors of the Santa Monica sunset.

MakeWaves Mascara (Full-size): a safe for sensitive eyes, vegan mascara that lengthens, defines, and holds a curl with Aquaflex® Technology for amped up, natural looking lashes.  

Ingredients

Swipe Concealer: Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

BeachPlease Tinted Balm: Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Acacia Decurrens Flower Wax, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Glycine Soja (Soybean) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891).

MakeWaves Mascara: Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).

View full details

Go-To Set

DERMATOLOGIST-APPROVED, CLINICALLY-TESTED, NON-IRRITATING

Makeup That Won't Break You Out.

F.A.Q.

Can I customize my Tower 28 Go-To Set?

Absolutely! You can mix and match your favorite colors above. Not sure which colors to get? You can take our 3 mins Product Quiz linked in our navigation!

Is the Tower 28 Go-To Set vegan + cruelty-free?

Yes! Everything in the Tower 28 Go-To Set is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.
4.7
Rated 4.7 out of 5 stars
Based on 2,048 reviews
Total 5 star reviews: 1.7k Total 4 star reviews: 203 Total 3 star reviews: 80 Total 2 star reviews: 34 Total 1 star reviews: 40
92%would recommend these products
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2,048 reviews
  • SR Profile picture for Samantha r.
    Samantha r.
    Verified Reviewer
    MakeWaves™ Mascara
    Reviewing
    MakeWaves™ Mascara
    I recommend this product
    Lash Type Curly
    What Did You Like About This Product? Color, Volumizes, Did Not Irritate Eyes, Lengthens, Water Resistant
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 days ago
    Best mascara on the market!!!

    This is by Dr the most superior mascara on the market, lifting , thickening, lengthening! No smudges or flakes, this is a must have

    Was this helpful?
  • SR Profile picture for Samantha r.
    Samantha r.
    MakeWaves™ Mascara
    Reviewing
    MakeWaves™ Mascara
    I recommend this product
    Lash Type Curly
    What Did You Like About This Product? Volumizes, Did Not Irritate Eyes, Water Resistant, Lengthens, Color
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 days ago
    Best mascara on the market!!!

    This mascara is unparalleled. One swipe provides volume and length, zero flaking and no smudging. I have not been able to stop using it from the first application. This is a must must must!

    Was this helpful?
  • C
    Courtney
    Verified Reviewer
    Swipe Serum Concealer
    Reviewing
    Swipe Serum Concealer
    I recommend this product
    Skin Challenges Redness, Acne/Blemishes, Dryness
    What Did You Like About This Product? Coverage, Easy to Blend, Skincare Benefits
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 week ago
    I've found the best concealer

    I was on the hunt for a new concealer that had skincare in it, and this is such a hit. first off, a little goes a long way. the coverage is there but its very blendable. what you get for the price is also amazing- so much product!

    Was this helpful?
  • PW Profile picture for Pauline W.google logo
    Pauline W.
    Verified Reviewer
    Swipe Serum Concealer
    Reviewing
    Swipe Serum Concealer
    I recommend this product
    Skin Challenges Redness, Acne/Blemishes
    What Did You Like About This Product? Color, Coverage, Easy to Blend, Finish, Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 weeks ago
    My favorite concealer!

    This concealer has the best coverage I have ever seen! The texture is creamy and lightweight. Perfect for covering pimples and as an eye concealer, it doesn't roll off!

    Was this helpful?
  • A Profile picture for addiegoogle logo
    addie
    Verified Buyer
    Swipe Serum Concealer
    Reviewing
    Swipe Serum Concealer
    I recommend this product
    Skin Challenges Chronic Sensitivities (Eczema, Rosecea, etc.), Acne/Blemishes, Texture
    What Did You Like About This Product? Easy to Blend, Coverage, Finish, Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    4 weeks ago
    Perfect for every day use!

    I use this every day and it is so natural and has a great look! It also feels like nothing on my face. Perfect for a natural or glam look.

    Was this helpful?
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Reviews LoadedReviews Added
  • Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles]
    Shade: Palisades Pink [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Palisades Pink]
    Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana]
    Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey]
    GetSet Pressed Powder
    New

    GetSet Pressed Powder

    Instantly Blurred and Smoothed Skin

    Translucent Trestles
  • [Shared: The GetSet Powder Puff Duo is featured here leaning against the GetSet Pressed Powder. ] [Shared: The GetSet Powder Puff Duo is featured here leaning against the GetSet Pressed Powder. ]
    $30+ GWP

    GetSet Powder Puff Duo

    Puff, Puff, Pat.

    Default Title
  • [Shared: The Complexion Trio features SunnyDays Tinted SPF 30, Swipe Serum Concealer, GetSet Pressed Powder, the GetSet Powder Puff Duo, and a limited edition tin.] Limited Edition Collectible Tin [Shared: Limited Edition PR Collectible Tin Tower 28 Beauty GetSet Powder]
    Save $12

    The Complexion Trio

    In a Limited Edition Tin

    Choose Set —
    $70
    $70
    On Sale Sold out
  • 05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    40 Runyon [Model wearing Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]

    SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    05 Fairfax
  • 4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
    1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
    2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
    3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
    5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
    6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
    7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
    8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
    9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
    10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
    Swipe Serum Concealer

    Swipe Serum Concealer

    All-Over Hydrating Concealer

    4.0 DTLA
  • [Shared: Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish.] [Shared: Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish.]
    Save $6

    Everyday Base-ics Set

    Choose Your Shades

    Choose Set —
    $48
    $48
    On Sale Sold out
  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    MakeWaves™ Mascara
    [Shared]
    [Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]
    Bestseller

    MakeWaves™ Mascara

    Lengthening + Volumizing Mascara

    Jet
  • [Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara] [Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]
    Save $12

    Tower 28 Essentials Set

    Pick Your Custom Shades

    Choose Set —
    $88
    $88
    On Sale Sold out
  • Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush] Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]
    Save $6

    Go-To Set

    Pick Your Custom Shades

    Choose Set —
    $56
    $56
    On Sale Sold out
  • Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    LipSoftie® Lip Treatment
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Watermelon Kiwi
  • SOS Complete Routine [Shared: Tower 28 Beauty's SOS Complete Routine which features SOS Daily Balancing Gel Cleanser, SOS Daily Rescue Spray, and SOS Barrier Cream. Shared] [Shared: Tower 28 Beauty SOS Routine]
    Save $8

    SOS Rescue Set

    3-Step Skincare Routine

    Default Title
  • [Shared: Tower 28 Beauty SOS Daily Balancing Gel Cleanser] [Shared: Tower 28 Beauty SOS Daily Balancing Gel Cleanser]
    New

    SOS Daily Balancing Gel Cleanser

    Daily Balancing Gel Cleanser

    5 OZ / 150 ML
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    SOS Rescue Spray
    [Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]
    Bestseller

    SOS Rescue Spray

    Toner Treatment with Hypochlorous Acid

    4 OZ / 120 ML
  • SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.] [Shared: Model smiles into camera holding Tower 28 Beauty SOS Daily Rescue Facial Spray 4oz and 1oz next to her face]
    Save $4

    SOS Spray Duo

    Skincare Travel Essentials

    Default Title
  • [Shared: Tower 28 Beauty SOS Recovery Cream] [Shared: A model applying Tower 28 Beauty SOS Recovery Cream on her face]

    SOS Recovery Cream

    Barrier Recovery Moisturizer with Ceramides

    1.86 OZ / 55 ML
  • SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla] [A before and after image of the same lips showcasing the effectiveness of Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla after one week of use]
    New

    SOS LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    SOS Vanilla
  • [Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Watermelon Kiwi and SOS Clear] [Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Ube Vanilla and Dulce de Leche]
    Save on Sets

    LipSoftie® Treatment Duo

    Pick Your Favorite Shades

    Choose Set —
    $30
    $30
    On Sale Sold out
  • Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    LipSoftie® Lip Treatment
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Watermelon Kiwi
  • 05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    40 Runyon [Model wearing Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]

    SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    05 Fairfax
  • [Shared: Tower 28 Beauty SOS Rescue Serum] [Shared: Tower 28 Beauty SOS Rescue Serum and SOS Rescue Spray]

    SOS Rescue Serum

    Redness Relief with Hypochlorous Acid

    2 OZ / 59.2 ML

  • “Tower 28 Is Making Sensitive Skin 🎉 Fun”