Research and insights
Latest releases
Card Spending to Britain - Inbound Report 290824.pdf
Domestic Sentiment Tracker - August 2024
Lighthouse - Short Term Rentals July 24.pdf
Bank Holiday Trip Tracker August 2024
Influence of Film & TV on travel to UK_2024.pdf
Q1 2024 IPS Total UK Summary (Published 22nd July 2024)
Annual Attractions Survey 2023 Full Trends Report
IPS Subregional Trend By Purpose and Country 2009-2023
IPS Accommodation Trends 2004-2023
GB and England Domestic Overnight Trips Q4 2023 and 2023_updated.pdf
Report: Domestic day visits Q4 2023 and 2023 overall (Published 12th March 2024)
England Hotel Occupancy - April 2024
Intro
Gain a deeper knowledge of travel and tourism with our industry-leading data and analysis. We provide expert research into the inbound and domestic visitor landscape across the nations – designed to help inform your business decisions, expand your expertise and identify key growth markets.
These resources cover a wide range of topics, trends, regions, visitor types, businesses and international markets. Discover the latest releases, browse historic reports and examine the data through our visualisations. You can also keep up-to-date with news and insights from our industry experts by subscribing to our fortnightly newsletter.
Explore our research and insights
Explore our research and insights
VisitBritain/Rama Knight
![Two children jumping in front of a castle](/sites/ind/files/styles/media_component_16_9_sm/public/lookatmedam/607990l5.jpg?h=56d0ca2e&itok=qHFZEVLS)
Visitor economy in England/Britain
The value of tourism in England
2024 inbound tourism forecast
VisitBritain/Getty Images/Roy James Shakespeare
![Young couple taking a selfie in the evening at Piccadilly Circus, London](/sites/ind/files/styles/media_component_16_9_sm/public/lookatmedam/611777l5.jpg?h=56d0ca2e&itok=BGlA_Gh3)
Peter Dazeley / The Image Bank / Getty Images
![Overview of suitcases](/sites/ind/files/styles/media_component_16_9_sm/public/lookatmedam/619401l5.jpg?h=44590859&itok=b2YQAV8w)
Volume and value of inbound tourism
About the international passenger survey
Inbound visits and spend: monthly, UK
Inbound visits and spend: quarterly, regional
Inbound visits and spend: quarterly, UK
Inbound visits and spend: annual, regional
Inbound visits and spend: trends by UK town
Inbound visits and spend: annual, UK
VisitBritain/Getty Images
![A couple sitting at a wooden table in a beer garden, while a waitress wearing a Covid mask takes their order](/sites/ind/files/styles/media_component_16_9_sm/public/lookatmedam/e31ca6c0-6e7d-43d6-92c6-12c8181e9cbdl.jpg?h=909d1648&itok=XcZjq8qc)
Domestic and inbound visitor insights
Domestic sentiment tracker
Domestic Bank holiday trip tracker
Activities and experiences
Inbound COVID-19 sentiment tracker
Card spending data
Getty Images/E+/JohnnyGreig
![A man photographing mature couple with River Thames and Houses of Parliament in background.](/sites/ind/files/styles/media_component_16_9_sm/public/lookatmedam/616785l5.jpg?h=56d0ca2e&itok=lu-zGzNP)
Inbound market insights
France
Germany
Saudi Arabia
Spain
United Arab Emirates (UAE)
United States of America (USA)
See all inbound markets
VisitBritain/Brynn Hauxwell
![Wheelchair user, arms outstretched, watching the sunrise](/sites/ind/files/styles/media_component_16_9_sm/public/lookatmedam/600200l5.jpg?h=96a96008&itok=I3TmEYST)
Explore different datasets using our visualisations
Use our visualisations below to explore different datasets in detail.
Useful contacts
Email signup link
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Stay informed: register for newsletters compiled by our specialist teams – for UK businesses, the international travel trade and media professionals.
Stay informed: register for newsletters compiled by our specialist teams – for UK businesses, the international travel trade and media professionals.
Frequently asked questions
Browse our responses to key FAQs. For more information on these topics, please contact our research team at [email protected].
Please refer to our data for domestic tourism, which is split into day visits and overnight visits.
Please view our Domestic Sentiment Tracker, where we share data on overnight and day trip intentions, motivations to take a trip, activities planned for that trip, as well as barriers to taking a trip.
You can explore global market data using our interactive visualisations by quarter and by year, where you can specify the data you need and see trends over time. You can also visit our inbound market pages.
Yes, our Accessibility and inclusion page has various reports and insights, as well as links to external resources relevant to the topic.
We have published insights from a range of sources and projects on our Holiday activities and experiences page.
Every year, we conduct a national survey of visits to visitor attractions. You can find visitor numbers for almost 2,000 attractions in the detailed survey reports, while separate ‘Top 20’ listings show the most popular attractions nationally and regionally.
We explored the trip-booking journey in our MIDAS research; please see the Full Report, chapter 9, from page 139.
Our Discover England Fund included a programme of strategic research, covering travel product development, case studies, insights into a range of destinations and activities, market opportunity guidance and travel trade research. While it is dated 2019, most of its information and insights remain valid.
Please see our inbound tourism forecast.
To find out when the next updates will be published, please refer to our release timetable, which includes publication dates for all our major surveys. You can also subscribe to our newsletter.
Please contact us directly; we will do our best to help.