ICE 2025


industry, Clarion aims to provide countless networking opportunities. In between exhibiting halls, sky gardens are scattered around the interlinking tunnels and will be used for meeting areas, to connect the synergies from each hall. Throughout the interlinking tunnels, Clarion will be looking to maintain the same energy and presence as the halls themselves, to build tension and excitement, therefore, creating a transverse experience for attendees.


For the long-term vision of ICE, the event aims to introduce new non-endemic global technology brands and hopes to welcome over 100,000 attendees. Other visions on the horizon include introducing a possible ‘World Gaming Week,’ which would take place over four exhibition days.


Clarion stresses that this transition process will be gradual, using the feedback from the community and the press year by year, and as Stuart Hunter states: “Quantity is great,


but we are obsessed with quality,” highlighting a cautioned approach to keeping ICE’s projection on the incline. Stuart continues: “Whilst we had the option to utilise more space for 2025, we have taken the strategic decision to cap the size of the show, to pursue a structured and sustainable growth plan, designed to deliver optimum visitor density.” ICE Barcelona 2025 will not settle for being just a ‘trade show’ but a portal for a dynamic ecosystem.


38 JULY 2024


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