????????????
SUSTAINABILITY
Play’n GO shares its sustainable model
its progress to ‘Sustainability being embedded in its corporate DNA for many years,’ Play’n Go used its report to communicate its commitments and ambitions for the future.
Vanessa Arenram, Director of CSR at Play’n GO, dissects the company’s sustainability model, and shares the objectives when balancing ESG initiatives and commercial success.
P
lay’n GO published its sustainability report at the end of 2023 to highlight its contribution towards the industry’s longevity. This report revealed its environmental, social, and governance initiatives over the past year, and the process of developing and maintaining its key pillars. Vanessa Arenram, Director of CSR at Play’n GO, discussed the company’s motives for releasing the sustainability report, stating: “As our sector reached an inflection point, we recognized an opportunity to redefine the iGaming industry as one that is rooted in entertainment. We felt it was the right time to share our progress and demonstrate that ESG and commercial success are not mutually exclusive, but in fact, are interdependent.
Amidst the future of sustainability in the iGaming industry, Play’n GO aims to inspire other companies by sharing its positive the long run. After years of coordinating key ESG initiatives, Play’n GO was able to produce a comprehensive report. Attributing
18 JULY 2024 GIO
In recent years, Play’n GO has stuck to core sustainability pillars centred around players, partners, people, and the planet. In alignment with the United Nations 2030 agenda for sustainability development goals, these pillars illustrate Play’n GO’s contributions to a sustainable business. They also highlight the impact Play’n GO, as an organisation, has on the economy, society, and the environment. Play’n GO built a sustainable plan to align with its core values – trust, energy, and quality- applied to the four-pillar model. Using improves team cohesion through a common business goal, these pillars represent the areas that matter most to Play’n GO. Addressing the perception of gambling as a ‘vice’ industry, Vanessa believes that this narrative stems from the industry’s past short-term thinking, she says: “We see an opportunity to change this narrative and promote a mature, responsible approach. While I don’t think our industry has any more or less responsibility than others, every company must take steps toward a sustainable future. As our report states, the only future is a sustainable one.”
Expanding on Play’n GO’s relationship with the gambling sector, she believes that the
industry can be a force for good in the world, if the focus is on being an entertainment-led industry. Plan’n GO believes that player retention is just as important as player acquisition; to emphasise this, the company aims to provide services that simulate going to the cinema or theatre, to create an experience where players can spend money in exchange for fun.
Focussing on the well-being of players, Play’n GO has openly expressed its concerns about bonus play games, Vanessa expands on this, saying: “We have made no secret of our disdain for Bonus Buy games and other predatory game mechanics. While this approach might cost us expected revenue in the short term, it is crucial for the sustainability and future of our industry and the well-being of our players.” This outlines Play’n GO’s dedication to its player base by retention of players, further recognising itself as a genuine entertainment service provider. The focus on players involves ensuring that its games are designed to be entertaining, fair, and safe. By doing so, Play’n GO aims to create a gaming environment that prioritises player well-being and promotes long-term engagement based on trust and enjoyment. According to Vanessa, ensuring buy-in from people across the business has not been a our values so thoroughly. However, she says: “The most challenging part of my role in
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76
