Baskin-Robbins wows food fans with the launch of a VERY unique new product in celebration of National Ice Cream Day
- The popular ice cream chain unveiled a new fashion collaboration today
- Baskin-Robbins has teamed up with New York jeweler Susan Alexandra
- READ MORE: The secret message hidden in the Baskin-Robbins logo revealed
I scream, you scream, we all scream for... jewelry? At least that's what the team at Baskin-Robbins is hoping after the popular ice cream chain made a temporary move away from its signature product in order to launch itself into the world of designer fashion.
In honor of National Ice Cream Day on July 21, the sweet treat brand has teamed up with popular celebrity jeweler Susan Alexandra to launch a limited edition necklace featuring charms inspired by their most popular products.
The accessory - which retails for $131, around 37 times the average price of a single scoop of Baskin-Robbins ice cream - was unveiled online today ahead of the dessert-inspired holiday.
It features three charms - one in the shape of a Baskin-Robbins cotton candy ice cream scoop in a waffle cone, another that is modeled after the chain's signature pink spoon, and a third that pays homage to the Cappuccino Blast beverage.
While frozen treats offer a welcome relief in the summer weather, Baskin-Robbins explained that it wanted its latest product unveiling to offer a more permanent fix for any sweet toothed ice cream fanatics.
Baskin-Robbins is celebrating National Ice Cream Day not with a new scoop flavor - but rather with a jewelry collaboration with popular New York-based designer Susan Alexandra
The two brands have come together to create a necklace inspired by Baskin-Robbins most iconic products
'This collaboration celebrates the joy of ice cream and the artistry of charm jewelry, offering consumers a delectable accessory to cherish,' a statement from the brand explained.
'Charm jewelry has been experiencing a resurgence in popularity, with fashionistas drawn to its nostalgic appeal and customizable nature. Each charm tells a story, serving as a wearable memento of cherished memories and personal passions.
'Baskin-Robbins teamed up with Susan Alexandra to create a one-of-kind charm necklace that gives ice cream aficionados an opportunity to show their love of sweet treats.'
The necklace, which comes complete with a Baskin-Robbins gift card, features three hand-enameled bronze charms perfectly placed on a bronze chain, with jewelry fans advised to treat the delicate piece with care.
Sharing the news of the launch on her Instagram account, Susan - who counts Gigi Hadid, Coco Gauff, and Pete Davidson among her celebrity clientele - shared images of herself modeling the necklace while celebrating the collaboration and its 'nostalgic' charms.
'Ice cream has always held a special place in my heart, and I am thrilled to partner with Baskin-Robbins to create this sweet collection,' she said in a statement.
It features three charms - one in the shape of a cotton candy cone, another that is modeled after the chain's signature pink spoon, and a third that pays homage to the Cappuccino Blast
The necklace retails for $131 - about 37 times the price of a single ice cream scoop - and comes complete with a Baskin-Robbins gift card
'Charm jewelry allows us to carry our passions with us wherever we go, and I hope these playful charms bring joy to everyone who wears them.'
In response to the news of the launch, Instagram users shared their delight over the collaboration, with Sports Illustrated Swimsuit model Hunter Grady commenting: 'Soooo cute!'
'Ahhh this looks so so amazing,' another wrote, while a third added: 'Do I need one? No. Do I want one? Absolutely.'
Some Instagram users confessed that while the latest Baskin-Robbins product might not be edible, the news of its launch left them desperately craving a sweet treat.
'Suddenly I need a cone stat,' one joked.
'Will now willingly ignore my lactose intolerance,' quipped another.
