Optimisation and user acquisition
Learn how to run A/B tests and measure their effectiveness, along with ways you can attract more users and increase lifetime value.
How A/B testing can help increase your revenue.
The format, placement and frequency of an ad you choose to implement in your app can have a big impact on performance. Subtle variations in how your ads are presented, from call-to-action button size to ad placement, can affect overall effectiveness.
A/B testing allows you to test two different components, otherwise known as variables, of an ad to see which one performs better when it is shown to users. By analysing these variables, you learn how to optimise your revenue.
Determine which variables you want to test.
The three main variables you can A/B test within in-app ads are receptiveness, creative and frequency. Before we review each, here are best practices to bear in mind:
Keep all aspects of your ad constant except for the variable you are testing, so you know which one performs best.
Allow at least 14 days for test duration to ensure that you have sufficient data to gather results.
Limit the number of tests you conduct at any given time to ensure sufficient data and accurate results.
Now, here's a closer look at the three main variables you can A/B test, along with steps you should take:
Creative testing opportunities.
One way to test the effectiveness of your creative is to experiment with how your ads' visual elements are presented to your users. Click below to learn some of the ways you can test a native ad placement.
Actions you should take.
Start testing one or two variables with your ads to see if you can improve performance.
Download the companion white paper to this guide: Building for better revenue.
Learn more about the requirements of setting up mobile app ads.
Explore Audience Network resources for more monetisation tips and tricks, and watch videos designed to help you monetise smarter.
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