6sense

I N S E R T C O I N Get your game on and #LevelUp your B2B marketing and sales skills with our brand new webinar series! This multi-webinar experience, unfolding over the next eight months, is your "cheat code" to account-based marketing mastery. Will you beat all eight levels? Choose your character and embark on an adventure to become an ABM hero: https://okt.to/bDokCd

⏸️ Hold on, pause your scrolling! Take a moment to reflect on how freakin’ awesome you and your revenue team are. You’ve accomplished a lot in the past year! And, you should be recognized and celebrated (with more than a pizza party). Nominate your team for a 2024 Breakthrough Award! The Breakthrough Awards are an annual celebration of outstanding performance by 6sense customers. Judges are looking for measurable impact and results to select a winner for each of these eight categories: 🏆 ABM Program of the Year 🏆 Ad Campaign of the Year 🏆 Ecosystem Fusion 🏆 Efficiency Experts 🏆 Fastest Time to Value 🏆 Nimble Marketing 🏆 One Revenue Team 🏆 Sales Success Submit your nomination by July 26: https://okt.to/SmdOiU The winners will be revealed at #6sBreakthrough24, happening Oct. 7-10 in Vegas. In the meantime, let's celebrate your team and their accomplishments in the comments!

[PRESS X TO CONTINUE LEVEL 1] What do Sift, CivicPlus, and Sandler have in common? These 6sense customers successfully made the leap from a traditional lead-based strategy to an account-based marketing approach – and hit new revenue high scores! Marketing leaders Jordan Rochester, Kerri Krovitz Martinek, and Brian Pesin will reveal how they overcame challenges and influenced their organizations to adopt ABM, during a roundtable discussion moderated by Adam Kaiser on July 31 at 8 am PT/11 am ET. Don't miss this chance to #LevelUp with the top players in the ABM game! Register here: https://okt.to/W5xZoP

Wake up, friend, new Forrester Wave™ just dropped! 6sense was identified as a Leader in The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024 report! Forrester Research evaluated 12 B2B revenue marketing platform providers for this report. It recommends B2B organizations should look for platforms that: ✅ Offer data management, unification, and identity resolution capabilities. ✅ Seamlessly orchestrate customer interactions across multiple channels. ✅ Support and prioritize buying group capabilities on the roadmap. The report says it best: “6sense has successfully leveraged its historical strengths in insights, analytics, and ABM to build a comprehensive platform for effective lifecycle revenue marketing.” Read the report for more insights from Forrester: https://okt.to/I3FNRk

68% of businesses are switching software vendors more often in 2024 compared to 2021. Here's the issue: Customers aren’t always forthright when they’re unsatisfied. Instead, they just start researching other solutions. 🫤 But, intent data can reveal when customers are at risk for churn, so you can intervene before it’s too late. Use intent data to watch for these warning signs: ⚠️ Frequent visits to customer support pages: An increase in visits to troubleshooting or support pages suggests that the customer is experiencing issues with your product. ⚠️ Engagement with competitor websites or reviews: If a customer is spending more time on competitor websites, your customer is probably considering a switch. ⚠️ Decline in usage of key features: A noticeable drop in product usage might mean they aren't finding value in your solution anymore. ⚠️ Unsubscribing from newsletters: When a customer unsubscribes from emails or newsletters, they may be losing interest in your product. Our customers' own customer success teams use 6sense to gain an edge against churn. Keep reading for more customer retention and expansion strategies using intent data: https://okt.to/EJy6Fb

AUTOMATION DOMINATION 💪🤖 CIO Bryan Wise shares how 6sense saved nearly 100,000 hours of manual labor across our organization (by automating manual tasks, using generative AI, improving workflows, and more) with our #CIO100 Award-winning “Automation Domination” initiative. Thank you to CIO Online for the recognition!

What a great conversion with Bryan Bayless from Gong on this week’s 6sense Revenue Makers. Our discussion uncovered a game-changing approach for revenue operations teams: leveraging data at scale to tailor messages with precision. Tons of takeaways in this episode on things you can be doing today, to make the most out of the data you're already collecting. Catch our full conversation: https://lnkd.in/eCUqN8-y

70% of marketing organizations are already using generative AI, and they've reported a 30-50% increase in productivity. Are you? Don't get left behind in the digital dust! Try these four GenAI use cases to enhance your demand-gen strategy and get more mileage out of your marketing content: 1️⃣ Recaps Quickly summarize long-form content – like webinars, conferences, interviews, and reports – into concise, easily digestible formats for prospects, customers, and colleagues. 2️⃣ SEO Generate SEO-friendly headlines, meta descriptions, and content outlines that balance keyword optimization with compelling, click-worthy language to both attract and engage your target audience. AI can even analyze existing content and suggest improvements to boost search engine rankings. 3️⃣ Product descriptions Train GenAI on your brand voice and technical data to create accurate descriptions tailored to your prospects. Quickly create variations of these descriptions for different platforms or personas to enhance your multi-channel marketing efforts. 4️⃣ Brainstorm GenAI is a helpful brainstorming buddy and powerful ideation tool. Use it to generate fresh content ideas, angles, and topics, or even expand on a seed idea. AI can suggest new approaches by analyzing trends, competitor content, and your existing materials. Which GenAI use case will you try next? Get even more tips and use cases in our new guide to GenAI for demand-gen marketers: https://okt.to/lMHdAC

If I could choose but one stand-out moment from my discussion with Gong’s Bryan Bayless, it would be when he discussed utilizing AI to automate cross-sell leads based on conversational cues. Imagine having your specialist sales team automatically loop in without relying on manual input from your reps—talk about efficiency and precision! This is EPISODE 30 of 6sense's Revenue Makers. Holy Moly, 30! I don't think I have 30 of anything, including socks. Look at us, Saima Rashid! If you have ever wondered what you can do with the thousands of hours of call recordings you have, this is the episode for you. Listen in via the link in the comments.

Vegas, here we come! Breakthrough is back and bigger than ever, happening Oct. 7-10 at the Fontainebleau Las Vegas! Experience three days of customer-led presentations, exciting product sessions, and unforgettable evening events. Plus, connect with over 1,000 marketing and sales leaders in the 6sense community! Check out the #6sBreakthrough24 agenda and lock in your Early Bird rate today: https://okt.to/H9fZri