📆 Next week's webinar, "Navigating the impact of Android Privacy Sandbox for in-app," is coming up fast! Looking forward to a fascinating session with perspectives from Verve, AppsFlyer, and Google. Register now: https://hubs.la/Q02MK9Lp0 Save your spot to hear perspectives from mobile experts like Verve's own Gaylord Zach ⤵️
About us
Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 22 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms. Verve is a subsidiary of Media and Games Invest (MGI).
- Website
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https://verve.com/
External link for Verve
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- mobile advertising, local mobile publishing, location based targeting, premium audience targeting, mobile monetization, beacons, location-powered mobile advertising, programmatic advertising, mobile marketing, RTB, local mobile content, mobile marketing, 1st party data, location intelligence , mobile creative , attribution , mobile marketing platform, foot traffic, retail, CPG, Auto, QSR, CTV, in-app, user acquisition, and contextual advertising
Locations
Employees at Verve
Updates
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🥂 We're gearing up for PREMEXCO, the exclusive networking party held annually by MMA Germany to kick off DMEXCO! Verve is a proud founding partner of this invite-only event. Make sure to request your invite before space runs out: https://hubs.ly/Q02MF-Kj0 See you September 17!
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Advertising channels are changing across the industry. How will you outperform your competition? Connect with Verve at DMEXCO 2024 to discover the latest innovations. Book a meeting with our team 👉 https://hubs.la/Q02M8fPP0
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Cookies will now remain on Chrome with user choice, but what about Android in-app identifiers? Join Verve for an insightful fireside chat with industry leaders to explore the Android Privacy Sandbox and its impact on the future of advertising. Registration is now open! See you on September 4. Meet the speakers: Gaylord Zach - Head of Mobile Product, Verve David Philippson - Co-Founder & CEO, Dataseat (Now part of Verve) Peggy Anne Salz - Journalist/ Analyst / Strategist, Mobile Groove Ray Brusca - Strategic Partnerships Manager for the Privacy Sandbox initiative, Google Roy Yanai - VP of Product - Measurement, AppsFlyer https://hubs.la/Q02LZ6Gd0
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Facing the challenge of audience addressability in an increasingly privacy-first world, the advertising industry has left no stone unturned. Solutions like cohort-based targeting, contextual, and clean room technologies (to name a few) have evolved and advanced considerably in recent years. But which solutions are publishers and advertisers prioritizing — and are the buy-side and sell-side players aligned in how they're planning for the future? To find out, our own Aviran Edery unpacks the latest findings from our research with AdExchanger. Thanks to Association of National Advertisers for sharing Avi's expertise in their "Industry Insights" column! https://hubs.la/Q02LQB2Q0
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Last call! Don't forget to register for today's session unpacking privacy and iOS. Join us for an exciting — and actionable — discussion with mobile performance and privacy experts: 🔹 Mark Menery, Dataseat (Now part of Verve) 🔹 Grant Simmons, Kochava 🔹 Zach Gryphon, Wavemaker 🔹 Alexandra Klimashevich, Verve Thanks to Business of Apps for hosting! Register now: https://lnkd.in/dzWKC2wb
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🚨 New case study alert! Huge thanks to the team at VideoHeroes for sharing their success story with us. The results speak for themselves: 3X more impressions and 140% revenue growth, to name a few. How did it happen? Engaging video formats, hands-on collaboration, highly relevant supply, and much more. Get the full scoop: https://hubs.la/Q02LcQJ70
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𝐕𝐞𝐫𝐯𝐞 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐬 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 𝐨𝐟 𝟐𝟔% 𝐚𝐧𝐝 𝐄𝐁𝐈𝐓𝐃𝐀 𝐆𝐫𝐨𝐰𝐭𝐡 𝐨𝐟 𝟑𝟕% 𝐢𝐧 𝐐𝟐 𝟐𝟎𝟐𝟒 We are excited to share that Verve has achieved outstanding results in Q2 2024. This strong momentum reflects our strategic focus on enabling better outcomes for advertisers and publishers with responsible media in emerging channels like mobile and CTV. 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 ✅ Net Revenues increased by 27% to 96.6 (76.2) €m ✅ Adjusted EBITDA increased by 37% to 29.1 (21.3) €m ✅ Adj. Net result amounted to 8.8 (Q2’23: 4.0) €m, an increase of 122% ✅ Adjusted Net Debt Leverage Ratio reduced to 2.8x (June 2023: 3.2x) 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐢𝐚𝐥 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 ✅33% increase in number of large Software Clients to 851 (Q2’23: 642) ✅24% increase in Ad Impressions to 224 billion (Q2’23: 181 billion) With these achievements, we are raising our 2024 Guidance to €𝟒𝟎𝟎-𝟒𝟐𝟎𝐌 in revenues and €𝟏𝟐𝟓-𝟏𝟑𝟓𝐌 in adj. EBITDA. Our growth journey has just begun... 🌟 Congratulations to the entire Verve team! We look forward to reaching more milestones together! Remco Westermann, Paul Echt, Sameer Sondhi, Alex Stil, Jens Knauber. For more details, check out the full update here: https://lnkd.in/eZshq9cR #Growth #Innovation #Letsmakemediabetter
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📱 Full-screen video ads have become a powerful tool for in-app advertising, but how can publishers and advertisers ensure exceptional ad experiences? Our latest blog unpacks top-performing ad formats like interstitials and rewarded ads, when to use video vs. HTML creative, and which ad features specifically boost click-throughs and reduce app drop-off rates. Check it out ⤵️ https://hubs.la/Q02KQH2L0
Building better video ad experiences with HyBid SDK
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