About
As a Partner at the world's premier executive leadership firm with more than 70 offices…
Activity
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I couldn't be more excited to share that I have joined Kizik as Chief Marketing Officer. The product is nothing short of magic, the growth is…
I couldn't be more excited to share that I have joined Kizik as Chief Marketing Officer. The product is nothing short of magic, the growth is…
Liked by Greg Welch
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Super proud of our son, BG12, and his podcast, ‘Dual Threat’, produced by EssentiallySports. Episode #1 dropped this week. https://lnkd.in/eupiixDY
Super proud of our son, BG12, and his podcast, ‘Dual Threat’, produced by EssentiallySports. Episode #1 dropped this week. https://lnkd.in/eupiixDY
Liked by Greg Welch
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Was excited to share this peek under the tent with BevNET.com! Thanks for the opportunity to showcase our wonderful portfolio of brands and the hard…
Was excited to share this peek under the tent with BevNET.com! Thanks for the opportunity to showcase our wonderful portfolio of brands and the hard…
Liked by Greg Welch
Experience
Education
Licenses & Certifications
Volunteer Experience
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Deans council member
Indiana University - Kelley School of Business
- Present 14 years 7 months
Education
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Publications
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Reducing CMO Turnover
Harvard Business Review
The top marketing job in the company is a minefield where many talented executives fail. Harvard Business Review examined what makes the position so risky – and how companies can find the right CMO for their company and reduce turnover in the role.
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Leadership Development Yesterday and Today
Spencer Stuart
We identify four critical drivers of the most effective leadership development approaches today.
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Going Beyond the CMO Role: Making the transition to broader leadership positions
Spencer Stuart
Former marketing leaders share lessons learned from their transitions into general management roles and ways marketers can position themselves for bigger leadership opportunities.
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Works Well With Others: The Digital Imperative That's Not Technology-Related
Spencer Stuart
Cross-functional collaboration is vital for producing more integrated digital experiences for the customer, as well as improved operations and streamlined processes for the organization as a whole.
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Myths and Opportunities: How Marketers Can Position Themselves for a Board Role
Spencer Stuart
Demand is growing for digitally savvy top marketers for board roles. Advice for marketing leaders aspiring to serve on an outside board on how to raise their profile and become board ready.
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Good for Business: The Rise of the Conscious Corporation
Palgrave Macmillan
To satisfy the heightened demands of today’s more powerful consumer, corporations from Walmart to GE are undergoing an evolutionary transformation in the way they do business—from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate how the most dynamic and promising companies of today are charting a…
To satisfy the heightened demands of today’s more powerful consumer, corporations from Walmart to GE are undergoing an evolutionary transformation in the way they do business—from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. Good for Business outlines four key elements that will serve as the cornerstones of the most successful businesses of the future:
• Purpose Beyond Profit
• Humanized Leadership
• Corporate Consciousness
• Collaborative Partnerships
Today, brands matter a lot, and what companies we do business with also matters. In Good For Business, the authors show not only why building an authentic corporate brand is critical to success, but how to do it in a way that creates more loyal customers, develops a devoted workforce, and makes a social difference in the world at large.
Other authorsSee publication
Languages
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English
Native or bilingual proficiency
Organizations
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IU Kelley School
Dean's Council
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Rush University Medical Center
Trustee
More activity by Greg
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To successfully navigate and lead in a highly complex and turbulent business environment, we find that a CEO needs to actively develop a team that…
To successfully navigate and lead in a highly complex and turbulent business environment, we find that a CEO needs to actively develop a team that…
Shared by Greg Welch
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CAREER UPDATE: I’m proud, and frankly elated, to share the news that I’ve accepted a position as Chief Marketing Officer with Cracker Barrel, one of…
CAREER UPDATE: I’m proud, and frankly elated, to share the news that I’ve accepted a position as Chief Marketing Officer with Cracker Barrel, one of…
Liked by Greg Welch
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By asking and answering the right questions, PE firms can better ensure they have a leader in place who can drive value and push the company toward a…
By asking and answering the right questions, PE firms can better ensure they have a leader in place who can drive value and push the company toward a…
Shared by Greg Welch
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"Boards increasingly understand that this is a long-term process that starts with knowing when the CEO expects to step down and who could step in to…
"Boards increasingly understand that this is a long-term process that starts with knowing when the CEO expects to step down and who could step in to…
Shared by Greg Welch
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🚨BIG NEWS!🚨 I’m SO excited to share that I am joining Kraft Heinz as the Chief Marketing Officer for North America! Kraft Heinz has been on an…
🚨BIG NEWS!🚨 I’m SO excited to share that I am joining Kraft Heinz as the Chief Marketing Officer for North America! Kraft Heinz has been on an…
Liked by Greg Welch
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By asking and answering the right questions, PE firms can better ensure they have a leader in place who can drive value and push the company toward a…
By asking and answering the right questions, PE firms can better ensure they have a leader in place who can drive value and push the company toward a…
Shared by Greg Welch
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I’m excited to share that I have joined Mid America Pet Food as CEO and Board Member. As the parent company of Victor and Nature’s Logic, Mid…
I’m excited to share that I have joined Mid America Pet Food as CEO and Board Member. As the parent company of Victor and Nature’s Logic, Mid…
Liked by Greg Welch
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Excited to join the American Marketing Association Board, with an ambitious mission to "be the most relevant force and voice shaping marketing around…
Excited to join the American Marketing Association Board, with an ambitious mission to "be the most relevant force and voice shaping marketing around…
Liked by Greg Welch
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The board interview process is a two-way street. Just as boards are assessing candidates for fit, you should also be evaluating whether you think the…
The board interview process is a two-way street. Just as boards are assessing candidates for fit, you should also be evaluating whether you think the…
Shared by Greg Welch
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