⭐Creative Impact, Unpacked⭐ has dropped! WARC's report into the 11 key effectiveness trends from the Cannes Lions International Festival of Creativity 2024 is now available to all subscribers and, until 26 July, FREE TO ANYONE!
Obvs the big draw this year is that I have my very own section, with my moodiest headshot, alongside the rest of our brilliant editorial team. I'm previewing some of the themes from the Creative Effectiveness Lions after being an extremely privileged fly on the jury room wall - with a full report to follow in August.
GET THIS GRADE A JUICY CONTENT HERE:
https://lnkd.in/ec5rSevW#CannesLions2024#CannesLions#BoldMindsBoldMoves
D&AD's Wednesday session kicks off with a fascinating chat between DDB’s president and global CCO Chaka Sobhani, president of this year’s film jury, and Noam Murro, the iconic Biscuit Filmworks director. A frank and honest conversation about feelings in film and how to make work that moves us. Some of the key takeaways from Murro included:
· It doesn’t matter what you shoot on – do you, as a viewer ever look at any piece of content and wonder what it was shot on?
· Craft is important, but it’s about the clarity of the idea
· Nothing good will result from bad writing – it’s key to protect the writer. Don’t let it get changed a thousand times, but if you protect it you can have something great in the end.
· Choose a script from its potential – and involve everybody in the process, including the client
· Don’t sell a piece of music before you shoot – you might end up using a $30 song rather than a million-dollar track. Music can be great for inspiration, but the final piece of music has to work with whatever you shot.
· Inspiration for stories can come from anyone you meet
· Stick to what you’re good at – it’s not that complicated.
#DandADFestival#Creativity#ChakaSobhanihttps://lnkd.in/gvxVcU8
Never much mention in these articles about people not being invited back to judge again if they speak their mind about the work. Or they point out the collusion and fraud rampant in the award shows circuit. SEC take note.
It's a small part of why I quit the 'industry' – though there really are some great people and ideas left (up in the rarest crema part), it's mostly become an engineering and accounting industry and it's getting a bit..."too hyper" and interconnected with other industries for quite many of us.
And really, though real peer recognition is great - especially for craft – it's just become too clear the role the shiny awards play in keeping us all distracted from the harsh reality of how our world is working.
"Well, what can we do?" is basically what thousands of people say when we all go "yeah, we know."
Well, what have you been saying with YOUR mic?
We always knew they'd come to gut the real creative departments first.
I'd rather work with a real storyboard artist any day than the homogenous templates and ai bullshit now permeating the industry – and industries – at large. Farm or be farmed? How about them seeds...?
It's becoming an autotune, lease-our-lives, pay-ahead-as-we-go panopticomic con and I decided to try something different.
I'll walk away with my last award.
Scriptwriting Gold.
You can decide if it was worth it.
I creative directed that project.
I could've contacted them to change the credentials.
But really, it's already on the record.
Judge work for what it really is.
That's all that ever matters.
Sorry to self promote on here by pointing to my last award but hey,
I know my job and I do it better than a lot.
Not all.
But a lot.
Just need to edit better.
Working on it.
On what?
It.
What is it?
“On the Titanium jury, we’re in a unique position to learn from the actual teams who did the work and discover more than the two-minute case study could tell us.”
Debbi Vandeven, VML Global Chief Creative Officer and Jury President for the Dan Wieden Titanium Lions, is no stranger to the Cannes Lions jury room. She shares her expectations for this year’s show via SHOOT Magazine / SHOOTonline.
Read more: https://lnkd.in/gFBm2bED#VMLCannes#CannesLions2024#VML
It’s the first year Cannes Lions International Festival of Creativity is officially recognising creators in their programming - which in my world is a pretty massive milestone, as it signifies the maturity and centralisation of creators in advertising and entertainment- and that these Creators are the future leaders of our industry (👀)
And of course, Billion Dollar Boy is back at Cannes, for what we’re calling - rightly so - ‘The Creator Era’.
Edward East, Thomas Walters and I are really excited to be sharing some of the major trends we’re seeing and work we’ve been building:
- The subversion of advertising and entertainment formats
- How linear programming is being disrupted by Creator built IP
- How creators can build brands and the opportunity for brands in that journey
- AIs influence on the creator economy
- The need for greater representation of all women in advertising, and how creator marketing is pushing this like never before!
✉️ DM me if you’re there and I can share our programming… or we can catch up for a ☕️🍷
And big thank you to Olga Kim and Ed Davidson - it’s been so great to be part of this big moment for Cannes Lions, and I’m so grateful for the time and effort you spent in learning about the industry to build something curated to the needs of creators and this industry.
#cannes#creatormarketing#influencermarketing
The countdown has begun!
Join us THIS Wednesday as we get ready for the best week of the year in both advertising and the french riviera! We're talking about everything you need to know about packing, planning, and conquering your week at Cannes!
Register to join us for this informational session through the link in the comments!
#cannes#events#advertising#marketing#canneslions
The Cannes Lions International Festival of Creativity is less than three weeks away and we're getting ready! VaynerX is thrilled to partner with The Creative Ladder for 'Know Before You Go' session, a deep dive into everything you need to know before the festival! Whether its your first or fifth time at the festival, join us on Wednesday, June 5, for tips on how to pack and plan for an unforgettable week of fun!
Join us live for the session on Wednesday, June 5 at 1pm EST.
Register here:
https://lnkd.in/eybhHZrV#advertising#marketing#cannes
Senior Customer Success Manager at Splash (SplashThat.com)
One more day until Jordy Grazys + Danielle Geisler join me on the Splash Studio stage to chat all things Cannes Lions!
Join us this Thursday to get tips for:
🌴 Effective reminder emails
🌴 Better check-in and line management
🌴 Amplifying your brand on-site
🌴 Measuring ROI
Register: https://lnkd.in/gHguwURn
Being on the ground at Cannes Lions International Festival of Creativity, here’s my initial dispatch:
In 2010, Cannes Lions dropped the word “advertising.” It made sense at the time because there were starting to be so many new forms of advertising that didn’t fit the old mold.
Branding-wise, I believe it was a great positioning move. Since then, the festival has grown tremendously. It now attracts so many people from so many different job functions and companies, not just agencies and production companies.
So many new categories have been added also. Naturally, I thought there would be way more creative work entered into the show.
Not so.
Almost 40% less creative work.
Does that mean this industry is now less about the work and creativity?
Creatives used to own the word creativity. That may have been true in the context of advertising.
However, in a borderless, always-on world where anyone can create, creativity no longer belongs to creatives only.
I made this point to a strategist friend of mine near the Croisette today. He said candidly.
It never did.
#CannesLions#creativity#advertising
I've traded a Cannes Big Gulp™ of rosé for a warm Carolina breeze this go 'round (what Garden City, SC lacks in Prada stores it makes up for in hushpuppies). But I loved this musing from all-time great creative human and Entertainment Jury Pres. Geoff Edwards: "Entertainment is the new upper funnel."
Our audiences have never been less captive, so captivating them means entertainment them vs counting on any vintage media buy to herd eyeballs. Herding hearts is a different ballgame – and maybe that's one of the many reasons why a harrowing doc about young women counting on WhatsApp to evade the Taliban, won the Grand Prix in Geoff's jury.
If you're still reading this, good for you (I rarely read in-feed LinkedIn posts longer than 100 words, bc hey we're scrollin' here). Back to the new upper funnel thing. What started in the long long ago as more of a niche awards category is fast becoming the industry itself. No doubt Marcel Yunes feels the same way, and we're not alone (lookin' at you, Sugar23 & Superconnector Studios & Anonymous Content & Maximum Effort). But safe to say we're all super stoked about where this is going.
https://lnkd.in/eUq9-qdE
The narrative playfully teases the trigger points of creatives, just enough to be so relatable that you cannot help but let out a resigned sigh and laugh at your own pain.
The art direction and the nuanced performance– the clients in their superficial courtesy and the artists in their concealed annoyance– complement the narrative masterfully.
Through an ironic parody of client-artist interaction, not only does the narrative make this ad engaging but also establishes the ultimate benchmark of the AICP awards.
#FeaturedMonday#AdFeatured#ads#creativeAICP (Association of Independent Commercial Producers)
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With the ease of posting artworks to social media, sharing exhibition dates, and creating online fan groups for artists, the Internet has opened a new realm of possibility for the art world. Learn more about the affect this digital landscape is having on the physical space of art institutions with the clip below. Do you think the Internet has changed art for the better? Share your thoughts below!
#art#internet#digitalart#galleries#museums#artconervation#artrestorationhttps://lnkd.in/eu5cAgjt
Principal Sloan Hunt Communications & Reputation Management
2moImpact!