After months of gearing up for SKAN 5, mobile marketers on iOS are now rapidly preparing for Apple's new App AdAttributionKit. Our own Philip Donald of Dataseat (Now part of Verve) explains Apple's transition to privacy-preserving measurement and how mobile advertisers should adapt. Thanks to ADZINE - MARKETING. TECH. MEDIA. for sharing these insights! (Head's up, the article is for German speakers and Google Translate enthusiasts!) #ios #mobileua #skadnetwork #adattributionkit https://hubs.la/Q02F3WcY0
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Google is celebrating a major milestone in its mission to make RCS messaging the standard messaging standard used around the world instead of the outdated SMS and MMS protocols: more than one billion users are now actively using Google Messages with RCS enabled. Google has made a heavy push for RCS in the last decade. RCS enables features such as the exchange of high-quality media files and end-to-end encryption in the native SMS/MMS apps on Android devices; since RCS is built into the native SMS/MMS app, it can fall back on those traditional standards when there is no internet connection. #google #GoogleMessages #sms #mms #businessdor
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In 2024, Google Play Store optimization isn't optional—it's essential. Maximize your app's potential, increase visibility, and drive downloads with proven optimization strategies. Let's make your app the next big thing! I'm excited to announce that I've earned my Google Play Store Listing Certificate! 🎉📱 #GooglePlay #AppOptimization #appgrowth
Google Play Academy - Store Listing Certificate • Parshant Rohaj • Google Play Academy
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🎖 November 2023 Global Mobile App Advertising Rankings 🏆 Pinduoduo surpassed SHEIN as the new king, with little change in Top Developers occupied by the overlords. 🛒 Shop and 🤝 Social ruled the Google Play charts, and on the App Store were 🛒 Shop, 📚 Books & Reference and 🎬 Entertainment. ⏬ Check more about the selected 4 genres: Shop, Entertainment, Productivity, and Social. #marketingdigital #useracquisition #android #advertisingtips #appmarketing #appgrowth
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How can Publishers monetise their mobile apps? 📱 While Google's AdMob is a popular choice, it's just the tip of the iceberg! Working with multiple App Publishers, we have seen positive uplifts in CPMs from Google the moment Header Bidding joins the auction 🚀 Not only do Publishers benefit financially, but Advertisers also get enhanced buying options. We suggest App Publishers check out Prebid Mobile by Prebid.org for its lightweight SDK and emphasis on publisher earnings. Having second thoughts because of the technical complexity of Prebid Server? That's where Relevant Yield steps in! Catch Alexander Fawcett & Olli Järvilehto diving deeper into this at Admanagerforum this Thursday, November 9th. Hope to see you there! #InAppMonetization #HeaderBidding #Programmatic
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When you have a commercial app, you should read a few tips on monetising it better. #inappmonetiazation #headerbidding
How can Publishers monetise their mobile apps? 📱 While Google's AdMob is a popular choice, it's just the tip of the iceberg! Working with multiple App Publishers, we have seen positive uplifts in CPMs from Google the moment Header Bidding joins the auction 🚀 Not only do Publishers benefit financially, but Advertisers also get enhanced buying options. We suggest App Publishers check out Prebid Mobile by Prebid.org for its lightweight SDK and emphasis on publisher earnings. Having second thoughts because of the technical complexity of Prebid Server? That's where Relevant Yield steps in! Catch Alexander Fawcett & Olli Järvilehto diving deeper into this at Admanagerforum this Thursday, November 9th. Hope to see you there! #InAppMonetization #HeaderBidding #Programmatic
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Prebid Mobile has grown in popularity this year thanks to Prebid's neutrality and the continuous improvement of #Prebid SDK. Marry Prebid SDK with our Prebid Server to get started on in-app header bidding. Not to mention you will get analytics and a UI to easily configure Prebid 😉 #appmonetization #headerbidding
How can Publishers monetise their mobile apps? 📱 While Google's AdMob is a popular choice, it's just the tip of the iceberg! Working with multiple App Publishers, we have seen positive uplifts in CPMs from Google the moment Header Bidding joins the auction 🚀 Not only do Publishers benefit financially, but Advertisers also get enhanced buying options. We suggest App Publishers check out Prebid Mobile by Prebid.org for its lightweight SDK and emphasis on publisher earnings. Having second thoughts because of the technical complexity of Prebid Server? That's where Relevant Yield steps in! Catch Alexander Fawcett & Olli Järvilehto diving deeper into this at Admanagerforum this Thursday, November 9th. Hope to see you there! #InAppMonetization #HeaderBidding #Programmatic
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🎖 Dec 2023 Mobile App Advertising Rankings 💡 Leading developers defend their high rankings, with 🥇 Pinduoduo, 🥈 Particle Media, and 🥉 ByteDance Topped the overall chart 🎞 Specially, the growing category [Short Drama] is in our selection for the last month of 2023. DramaBox, MoboReels, and ReelShort were the winners. ⏬ Check the whole charts on Android Google Play and iOS App Store with more category insights. #digitalamarketing #advertisingtips #shorts #appgrowth
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🚀 I’m happy to share that I’ve obtained a new certification: Google Play Academy - Store Listing Certificate from Google Play Academy! 🎉 🎓 A big thank you to Google Play Academy for providing this comprehensive program. I've gained valuable insights and skills in optimizing app store listings, which will help in driving better visibility and engagement for apps. #MobileMarketing #AppGrowthMarketing #GooglePlay
Google Play Academy - Store Listing Certificate • Sayan Basak • Google Play Academy
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If you're boosting posts in app on iOS just be aware that as of July 8th you were getting hit with the Apple Tax. Basically, it costs you 30% more. Boosting is not the best strategy, but I know there are heap of people out there that do it so keep this in mind. If you want a better way reach out in the DM's and we can show you how to run more successful ads. #appletax #smallbusinessmarketing #contentmarketing
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📣 Attention mobile marketers! Enhance your probabilistic attribution matches on Android using UTM parameters. 👀 Google includes them directly in the Play Store app binary... However, this won't last forever. Learn more from Foundry VP Grant Simmons ➡️ https://lnkd.in/ekmGWZwe #digitalmarketingtips #attribution #digitalmarketing
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