We are thrilled to welcome Alex Stil as our new ๐๐ก๐ข๐๐ ๐๐จ๐ฆ๐ฆ๐๐ซ๐๐ข๐๐ฅ ๐๐๐๐ข๐๐๐ซ (CCO). Alex brings extensive experience in digital media, brand management, and agency ecosystems. Previously at GroupM, Alex led 2,500+ people across 40 markets, driving growth for brands like Unilever, Nike, Google, and Ford. At Verve, he'll lead our demand-side expansion, streamline our product portfolio, and enhance client experiences. Alexโs leadership will be key as we continue delivering tailored solutions for agencies and brands, following our recent acquisition of Jun Group. ๐๐จ๐ข๐ง ๐ฎ๐ฌ ๐ข๐ง ๐ฐ๐๐ฅ๐๐จ๐ฆ๐ข๐ง๐ ๐๐ฅ๐๐ฑ ๐ญ๐จ ๐ญ๐ก๐ ๐ญ๐๐๐ฆ. ๐๐ฑ๐๐ข๐ญ๐ข๐ง๐ ๐ญ๐ข๐ฆ๐๐ฌ ๐๐ก๐๐๐!
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CMO's from PepsiCo TikTok and Moderna share how they believe agency partnerships can be improved. I sometimes forget the fairly unique and advantageous position we are in when speaking to brands as we get unfettered honest advice about what they are looking for from an agency (and equally what they are not). "Be an extension of our team" "Challenge us, push us" "Be a true business partner not just marketing partner, know my business, listen to our quarterly updates" All heard time and time again from brands when taking briefs. Its no surprise that the partnerships where agencies that do the above, and comparatively the brands that allow them to, are the ones that provide longer term, more fruitful partnerships that benefit both sides. #mutualsucess #brand #agency #partnerships
Three CMOs on how agencies can become better partners
https://www.marketingweek.com
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As someone who doesnโt come from a media background, its interesting to see the different approaches taken by the Agency Holdcoโs as they positions themselves in the #retailmedia space. ๐ค Group M (WPP) Strategic partnership with Tesco ๐ค This type of collaboration has been on the horizon for sometime so exciting to see it materialises. Could this pave the way for how Retailers unlock the big Holdco budgets needed to realise the full potential of their RM, whilst at the same time providing the Agency with added value to present back to their clients? Itโll be interesting to see if/how/when Tesco and other retailers replicate this with other HoldCoโs ((https://lnkd.in/e_iYyVH3) ๐จ๐ป Agencies making a tech play ๐จ๐ป Conversely to WPP, Publicis have been acquiring technology over recent years (CitrusAd, Epsilon, Profitero) enabling them to deliver an end-to-end retail media offering for brands and retailers alikeโฆ.butโฆand it could be a BIG BUTโฆ.it could pose a risk for Publicis and it's Retail partners If competing Agencies start curtailing spend on RMNโs utilising Publicis tech, as explored by James Hercher in this ๐ recent AdExchanger article https://lnkd.in/ei2EHn_h So what of the other HoldCo's? With the Acquisition of Flywheel , are Omnicom following a similar path to Publicis? Dentsu, Havas & IPG, all have Retail Media specialised practices but, as of yet, have not made a tech play, can we take from that theyโre following the WPP route? Interesting space to watch, keen to hear others thoughts on how these dynamics play out?ย
GroupM and Tesco Media and Insight Platform establish significant strategic media partnership - GroupM
groupm.com
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Our wonderful Managing Director of Client Experience, Jessica Lenehan's shared her insights on the evolving brand and agency partnerships with The Drum.โจ In her article, Jessica emphasises the need for 'breakthrough' thinking. As she says, "Successful partnerships require trust, transparency, and collaboration." ๐ค Partnerships drive innovation, and Jessica tells of how agencies have to adapt in the new communications economy because โchange is constant and the way marketing and media is planned, bought and sold has to change, too.โ ๐ก Read the full article here ๐ https://bit.ly/3JyYtNG #Innovation #Partnerships #BreakthroughThinking #Collaboration #BreakthroughForBrands #NewCommunicationsEconomy
Why agencies must live and breathe โbreakthroughโ thinking for brands
thedrum.com
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Yet more twisted headlines about the CMO role being dead. In actual fact this is a story of the CMO role being upgraded to be more commercial and the CMO becoming the CEO. In Vineet Mehraโs words โCMOs are now technologists, analysts, content creators, storytellers, leaders, editors, strategists, and scientistsโ Where the CMO lives and breathes this and anchors marketing strategy clearly to business goals, the CMO or Chief Customer Officer is one of THE most crucial roles on the board. The CMO has NEVER been more business critical than today to lead, orchestrate and deliver the future growth for businesses through customer led strategy in this digital age. Itโs only a minority of CMOโs that focus solely on marcomms with poor metrics, that give the role a bad nameโฆ Business Insider
Starbucks is the latest brand to eliminate its global CMO role, but Chime's Vineet Mehra rejects the view that the position faces an existential threat
businessinsider.com
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LI community: I've recently embarked on a new adventure as a Fractional CMO. I'm helping lifestyle brands with their Marketing strategy and direction. While I specialize in Outdoor brands and CPG (primarily Beverage), I'm open to other types of companies and industries. If you or anyone you know is looking to optimize marketing, give me a shout! #fractionalCMO #marketingstrategy #outdoorcmo
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Hey LinkedIn Fam ๐ As a Media Consultant with Cox Media Group in the vibrant Miami market, I'm here to revolutionize your approach to marketing! ๐ก At Cox Media Group, we aren't just about providing media plans. We're about sculpting tailored, integrated strategies that breathe life into your brand and drive tangible growth ๐ Here's why you should tap into my expertise: 1๏ธโฃ Holistic Approach: Crafting media plans isn't just about slots and spaces; it's about a comprehensive strategy that aligns with your brand's unique DNA. 2๏ธโฃ Data-Driven Insights: In a world inundated with data, I decipher the numbers to curate strategies that resonate with your audience and achieve real results. 3๏ธโฃ Local Expertise, Global Impact: Miami is our playground, but our strategies pack a punch on a global scale. I leverage local insights to create campaigns that transcend boundaries. 4๏ธโฃ Dedicated Partnership: I'm not just a consultant; I'm your partner in success. Your victories are my victories, and I'm committed to ensuring your brand shines brightly. If you're ready to skyrocket your brand's visibility and drive meaningful engagement, let's connect! Drop me a message, and let's explore how Cox Media Group can be the catalyst for your business growth ๐ Remember, it's not just about marketing; it's about crafting experiences that resonate. Let's make your brand the talk of the town! #MarketingStrategy #MediaConsulting #BusinessGrowth #CoxMediaGroup #MiamiMarket #BrandVisibility
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Who is Maximillian L. Hamilton? Maximillian L. Hamilton is the CEO & Founder of Rogue Media Group, LLC (RMG), a U.S. Veteran Owned & Operated Company. RMG is the premier multicultural advertising, marketing and media agency that leverage the power of business data, virtual & live experiences, digital media, social media, original content, advertisement, and network affiliates to connect brands to an educated and affluent target audience. RMG maintains a prestigious roster of Fortune 2000 clients, including AARP, Creating Healthier Communities, Couples Resorts, Jamaica, Dallas Mavericks, NBA, Diageo, NA, JPMorgan Chase & Company, John Hancock, FINRA, Legal & General, America, Lexus, Manulife, and Morgan Stanley, to mention a few. RMG services its clients with General Market, Black, Hispanic, Asian and LGBT marketing & advertising, digital & traditional advertising, experiential marketing, diversity & inclusion and corporate social responsibility consulting. Under his leadership, Hamilton created these agency franchise programs: iLeadership Summit & Awards, FUEL: The Ultimate Menโs Summit & Awards and TechCast. Prior to RMG, Hamilton served as Director of Multimedia Sales of Earl G. Graves Publishing Co./Black Enterprise. Hamilton was responsible for all global sales and marketing activities within the beverage, government, military, technology and telecommunications categories. Hamilton brought Bacardi USA, BASF, CIA, Goldman Sachs & Co., IBM, Movado Timepiece, U.S. Air Force, U.S. Marines, and a portfolio of other enterprises to the company as roster clients to the publication. His focus was on Fortune 500 customer acquisitions, custom integrated media programs, improved operational efficiency, and execution, which accounted for revenue in excess of $30 million dollars during his tenure. Hamilton is a veteran of the U.S. Air Force and the U.S. Air Force Reserve where he served with honors during tours of duty in England, Germany, Turkey, and Panama. Today, Hamilton leadership extends beyond his C-suite at RMG. He contributes to many organizations and charities. Hamilton previously served as a board member for National Association of African American in Human Resources and ScottCare Foundation. He is a member of the Advertising Club of New York, the National Black MBA Association, Black Leaders Worldwide, Invited Club (the Commerce Club of Atlanta and the Buckhead Club), the Financial Communications Society, FoundersCard, the National Black MBA Association, and Veterans Advantage. Hamilton earned his A.A.S. from the Community College of the Air Force. Hamilton has received the 2024 GlobalMindED Inclusive Leader Award - Media and Arts, the 2023 Black Leaders Worldwide Top 40 Leaders, 2022 The Marquis Who's Who in America and the 2018 Made Man Award. Connect with Maximillian today on Linkedin.
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Female Business Owner & Working Mom ๐ซถ | Social & Search Ads Partner ๐ค | Managing Director at Ampliva ๐
Does your business need the guidance and expertise of a Fractional CMO? We've had the pleasure of working with James Elledge and highly recommend starting up a conversation if you've thought about leveling up marketing with a fractional CMO! ๐ค
LI community: I've recently embarked on a new adventure as a Fractional CMO. I'm helping lifestyle brands with their Marketing strategy and direction. While I specialize in Outdoor brands and CPG (primarily Beverage), I'm open to other types of companies and industries. If you or anyone you know is looking to optimize marketing, give me a shout! #fractionalCMO #marketingstrategy #outdoorcmo
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A brilliant read this for marketers and peers on the evolution of chief marketing roles: โฌ๏ธ โMarketing today is far more complicated, and less about the CMO not being an important role and more that thereโs just so much of it that it has to be split across many different people.โ By Digiday - Kristina Monllos โข March 26, 2024 #marketing #cmo #digiday #advertising
Why Starbucks' elimination of its global CMO indicates an evolution of the role, not 'a canary in the coal mine'
digiday.com
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Retail Media dominated at the Cannes Lions Festival! โPast waves at Cannes have shown there will be victors and those who fall behind. Success will favor those who simplify the journey for marketers. Category winners will also provide true business value and not simply rely on FOMO to grow their business. It will belong to entities that understand and honor the unique proposition of retail media, where the objectives of both the consumer and the seller converge. To thrive in this space requires partnership with experts that can cut through the noise foster the retailer-brand relationship and craft RMN strategies advantageous for all parties. Retail Media is the only media channel where the ultimate objective of the buyer and seller are the same. When we collaborate, everyone triumphs.โ #rmn #retailmedia #futureofadvertising
Beyond Creativity: How Retail Media Networks Dominated the Croissette at the Cannes Lions Festival
dentsu.com
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