E-Crm MCQ
E-Crm MCQ
______ is a key e-CRM technique to follow-up a customer when they abandon a shopping
cart to encourage them to buy.
a. Personalisation
b. Reactivation
c. Referral, recommendation or advocacy
d. Retention
e. None of the above
a. Retention
b. Reactivation
c. Referral, recommendation or advocacy
d. Personalisation
e. None of the above