Marketing Plan Group 10
Marketing Plan Group 10
A marketing plan is your road map for finding and keeping customers. By
planning your marketing step by step, you give your company the best chance
of success in today’s competitive marketplace. From establishing a strong brand
to understanding your ideal customer to creating a compelling buying
experience, the time you put into planning now will pay off many times over in
the months and years to come.
TABLE OF CONTENTS
UNDERSTAND COMPETITORS
Your top three competitors............................................................................................... 8
ANALYZE BUSINESS
Strengths ............................................................................................................................. 10
Weaknesses........................................................................ Error! Bookmark not defined.
Opportunities ..................................................................................................................... 10
Threats ................................................................................................................................. 10
DEFINE DIFFERENCE
What is your USP? .............................................................................................................. 12
What is your elevator pitch? ........................................................................................... 12
ACTION PLAN
What is your marketing budget? ................................................................................... 19
Who is on your marketing team?................................... Error! Bookmark not defined.
Who is responsible for what? .......................................................................................... 20
What is your pricing strategy? ........................................ Error! Bookmark not defined.
How will you distribute your goods or services? .......................................................... 24
How will you create or update your website? ............ Error! Bookmark not defined.
What is your social media strategy? ............................................................................. 25
What is your email strategy?........................................................................................... 26
What is your advertising strategy?................................................................................. 27
What is your public relations strategy? ......................................................................... 28
What is your after-the-sale strategy? ............................................................................ 30
EXECUTIVE SUMMARY
VISION STATEMENT
VALUE PROPOSITION
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MARKETINGPLAN
Part 1 DIFINE THE BRAND
the consumers and to their employee so that Rimonte Enterprise can favorably
compete with other leading business in industry.
POSITIONING STATEMENT
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Part 2 IDENTIFY YOUR CUSTOMERS
What are their Students spend they are fulfilling they are
values, attitudes, most of their the duties and essentially the
interests, needs time in learning. responsibilities middlemen
and lifestyle They continue established to between
choices? learning to see their respective distributor and
What is important things from job. They mostly customers. They
to them? multiple doing training purchase goods
perspective. programs and or services to
Engaging with seminar to resell it from their
the technology is achieve own name or
a beneficial to awareness and trade and to run
themselves understanding of their own
especially to internal controls marketing team.
their learning standards. The essential
process. Technology is thing for them is
one of the having a right
essential things distributor or
that they business partner.
needed to help
them perform
accurately to
their job.
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Part 2 IDENTIFY YOUR CUSTOMERS
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Part 3 UNDERSTAND YOUR COMPETITORS
What are their they developed they have lots they have the
unique selling a method of of accessories ability to
points, competitive providing the that the upgrade the
differentiators? same benefits customer needs system of the
as a competitor, for Their customer of
but at a lower gadgets and their Computer
cost, or when it because of that and also offers
can offer the customer complete and
additional have lots of very detailed
benefits at the choices. service manuals
same cost as a for all their
competitor. And systems and
they can assure they can be
you that they downloaded for
can provide the free.
Lowest Price PC
Parts without
compromising
reliability and
quality.
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Part 3 UNDERSTAND YOUR COMPETITORS
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Part 4 ANALYZE YOUR BUSINESS
STRENGTHS
• unique skills
• the business offer all in one kind of service (repair, installing of apps etc.)
• the business also offers a consultation about the specs and what about of a
particular gadget
• the owner builds a strong relationship towards its customer
• the owner and employee have the knowledge about the business
WEAKNESSES
• delay of delivery
• defect parts of gadgets
• not enough skills of an employee
• more service to be offer, but not enough for the cost they receive for the
labor
• the feeling of failure or lack of confidence to run the business
OPPORTUNITIES
• Customers’ Needs
• Competitors Vulnerabilities
• New customers could potentially reach
• Market growth
• Technological Advances
• Few competitors in your area.
• Your company developing an innovative idea that will open up new
markets
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Part 4 ANALYZE YOUR BUSINESS
THREATS
• Environmental effects
• Economic Condition
• Competitors Advantages
• Uncertain changes in Industry
• Shrinking target customers
• New competitor with lower prices
• Price inconsistency
• Changing regulatory environment
• Negative thoughts of your clients toward your business
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Part 5 DEFINE YOUR DIFFERENCED
USP
ELEVATOR PITCH
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Part 5 DEFINE YOUR DIFFERENCED
these clients and I am here looking to help other clients. We also have a staff of
experts at the ready for any necessary repairs or tech support your office may
need in the future.”
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Part 6 MAP YOUR CUSTOMER’S JOURNEY
Your goal is to deliver the right messages, to the right people, at the right
time. It’s essential to communicate your brand consistently throughout your
customer’s entire journey with you—from discovery to purchase to after-
purchase support and repeat business.
The key is to understand, at each point in the journey, what customers hope to
achieve from the transaction and what their expectations of your business are.
By referring back to the customer personas you completed in Part 2, complete
the following chart to clarify what marketing activities at each point on the
journey are necessary for creating a loyal customer.
CUSTOMER’S JOURNEY
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Part 6 MAP YOUR CUSTOMER’S JOURNEY
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Part 6 MAP YOUR CUSTOMER’S JOURNEY
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Part 6 MAP YOUR CUSTOMER’S JOURNEY
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Part 6 MAP YOUR CUSTOMER’S JOURNEY
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Part 7 CREATE YOUR ACTION PLAN
MARKETING BUDGET
In this part, it will discuss the estimate of the projected cost to market the
product or services. We can afford to spend up to 180,000 pesos this year,
because we are targeting to spend 15,000 pesos per month. It will be spent in
the following activities such as advertising, printing, design and development
services, tools and technology, equipment, staff, and research.
The table below shows the budget for the month and the actual spend for
the whole year.
ITEMS BUDGET PER MONTH SPEND FOR YEAR
Advertising P 4,000.00 P 48,000.00
Printing P 500.00 P 6,000.00
Design and development P 5,000.00 P 60,000.00
Tools and technology P 1,500.00 P 18,000.00
Equipment P 2,000.00 P 24,000.00
Staff P 1,000.00 P 12,000.00
Research P 1,000.00 P 12,000.00
Total P 15,000.00 P 180,000.00
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MARKETING TEAM
• GALINDO,
TEAM LEADER
TRISHA MAE
THE SOCIAL
MEDIA AND • ENRIQUEZ,
CONTENT HANNAH
SPECIALIST MAE
• TABLANTE,
MARKET
HONEY
RESEARCHER
BETH
SALES • PADICIO,
EXECUTIVE SANDRO
• TABLANTE,
HONEY
VISUALIZER
SHANE
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Part 7 CREATE YOUR ACTION PLAN
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PRICING STRATEGY
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UPDATE WEBSITE
And to update that website, the web design features should be visually
appealing, Rimonte Enterprises website will be visually appealing and have a
balance between, content, color and graphics. This well organized, visually
appealing presentation will send a positive message about their product and it
could mean the difference between a sale and a non-sale. Also, it should be
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useful and effective Information about the product, Rimonte Enterprises shall
facilitate customers by providing information, reviews, about products, as well as
close images and videos. This will make purchase decision easier for the
customers.
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helps them to attract customers, get customer feedback, build customer loyalty,
and provide customer support which customers can post after-sales questions
on their Facebook wall, and their staff can answer them there. This is often more
efficient than staff answering phone calls, and allows other customers to read
common questions and answers without having to approach individually.
EMAIL STRATEGY
Rimonte Enterprises created email for their marketing strategy for an
instant impact. Due to the immediacy of email, a business can start seeing
results within minutes of its emails being sent. A 24-hour sale is a brilliant
marketing ploy that can be utilized by email, as it creates a sense of urgency
and convinces subscribers to take immediate action. Businesses typically have
to wait weeks until they see sales come in as a result of print or broadcast
campaigns, but since Rimonte Enterprises using email strategy it allows them for
instant access of information and files, It is a lot easier to go through email
messages rather than distribution of flyers.
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ADVERTISING STRATEGY
PAY-PER-CLICK
Pay-per-click is an internet advertising model used to drive traffic to
websites, in which an advertiser pays a publisher when the ad is clicked. Pay-
per-click is commonly associated with first-tier search engines. The PPC ads
includes search engines, ads networks or banner, social media, individual
websites, app and mobile platforms.
Rimonte Enterprise have a Facebook page, they use the social media to
advertise the products they sell. Facebook is one of the most famous apps that
people used. It is a great way to use in advertising because using Facebook is
very accessible.
PRINT/TV/RADIO
Traditional methods of marketing typically involve advertising through
newspapers, magazines, telephone books, radio, and TV. These ads are typically
placed for a fee which corresponds to the size of the ad, as well as the medium
in which it is published.
The cons on the traditional marketing are it can be more expensive
than digital marketing, it often not as measurable as digital marketing, it can
take longer to execute and refine than digital campaigns, it doesn’t have the
same ability to target and sub-segment as digital, and lastly it is gradually losing
its audience.
In order to avoid those pitfalls in the business, it is important to
understand the situation in both side because not all consumers are into digital.
So, we must need to raise awareness to the brand we advertise, set an embark
advertising campaign of the products. It includes when you open a new branch
or enter a new geographic market. These campaigns are most effective using a
combination of all marketing methods.
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Media Relations
involves working with media for the purpose of informing the public
of an organization's mission, policies and practices in a positive,
consistent and credible manner. Typically, this means coordinating
directly with the people responsible for producing the news and features
in the mass media. It is important to increase brand awareness, achieve
company reputation and to know the customer's preference and
choices. The company product and services in the blog or in online
social sites provide information to the customers.
Crisis Communications
The main goal of every workplace crisis communication strategy is
to enable seamless communication during crisis within an organization.
Messages used in crisis communication are meant to provide employees
with the knowledge needed to make the right decisions during crisis and
emergency.
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Customer Relation
Customer relationship management (CRM) is a technology for
managing all your company's relationships and interactions with customers
and potential customers. The goal is simple: Improve business relationships. A
CRM system helps companies stay connected to customers, streamline
processes, and improve profitability.
Internal Communications
Internal communication (also known as IC) refers to a group of
processes or tools that are responsible for effective information flow and
collaboration among participants within an organization. Internal
communications are a way to communicate the unique story of an
organization while representing every individual within the company. This
includes culture, identity, and perception. So, it makes sense to align
transparent communication around employee engagement.
Government Relations
Government relations are the branch of public relations that helps an
organization communicate with governmental publics. Public affairs are the
type of public relations that helps an organization interact with the
government, legislators, interest groups, and the media.
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AFTER-THE-SALE STRATEGY
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Part 8 MONITORING, MEASURING AND IMPROVING
To measure the return on investment from your marketing plan, you must track
the effectiveness of your activities. Generally, you do this by monitoring customer
conversion metrics (e.g., sales, quote requests, e-newsletter sign-ups, eBook
downloads, etc.) and by gauging the impact of specific tactics and campaigns.
If something is not working, you must adjust to improve.
RETURN ON INVESTMENT
The best KPI to measure the effectiveness of all marketing campaigns
because it also measures the quality of leads this campaign generates.
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INCREMENTAL SALES
measure the contribution of marketing efforts toward the sales number
PURCHASE FUNNEL
Measure and analyze the sales process for the leads generated by each
marketing campaign.
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ADJUSTMENT TO IMPROVE
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APPENDICES
CURRICULUM VITAE
PERSONAL INFORMATION
Date of Birth: September 11, 2000
Place of Birth: Malinta, Los Banos Laguna
Age: 20 years old
Gender: Female
Civil Status: Single
Height: 155cm
Religion: Born Again Christian
EDUCATIONAL ATTAINMENT
Tertiary
Name of School: Pamantasan ng Cabuyao
School Address: Katapatan Homes, Cabuyao Laguna
Year Graduated: 2020 – Present
Secondary
SHS
Name of School: AMA Computer College
School Address: Parian Calamba Laguna
Year Graduated: S.Y 20219
JHS
Name of School: Pulo National High School
School Address: Pulo Cabuyao Laguna
Year Graduated: S.Y 2017
Primary
Name of School: San Isidro Elementary School
School Address: San Isidro Cabuyao Laguna
Year Graduated: S.Y 2012
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PERSONAL INFORMATION
Date of Birth: February 08, 2001
Place of Birth: Paco, Manila
Age: 19 years old
Gender: Female
Civil Status: Single
Height: 4’9
Religion: Roman Catholic
EDUCATIONAL ATTAINMENT
Tertiary
Name of School: Pamantasan ng Cabuyao
School Address: Katapatan Homes, Cabuyao Laguna
Year Graduated: S.Y 2020 – Present
Secondary
SHS
Name of School: Pamantasan ng Cabuyao
School Address: Katapatan Homes, Cabuyao Laguna
Year Graduated: S.Y 2019
JHS
Name of School: Southville 1 Integrated National High School
School Address: Blk 55-56 Southville 1 Niugan Cabuyao Laguna
Year Graduated: S.Y 2017
Primary
Name of School: Southville 1 Elementary School
School Address: BLK 33-34 Southville 1 Niugan Cabuyao Laguna
Year Graduated: S.Y 2012
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PADICIO, SANDRO
2ND year BSBA Marketing: 2 BAM-B
Complete Address: Ph2 BLK1 LOT1 Carlton Residences
Brgy. Dita Santa Rosa Laguna
Contact Number: 09777406557
Email Address: [email protected]
PERSONAL INFORMATION
Date of Birth: January 11, 2001
Place of Birth: Santa Cruz, Manila
Age: 19 years old
Gender: Male
Civil Status: Single
Height: 5’5
Religion: Roman Catholic
EDUCATIONAL ATTAINMENT
Tertiary
Name of School: Pamantasan ng Cabuyao
School Address: Katapatan Homes, Cabuyao Laguna
Year Graduated: S.Y 2020 – Present
Secondary
SHS
Name of School: Pamantasan ng Cabuyao
School Address: Katapatan Homes, Cabuyao Laguna
Year Graduated: S.Y 2019
JHS
Name of School: Emmanuel Christin School
School Address: San Lorenzo Brgy. Dita Santa Rosa Laguna
Year Graduated: S.Y 2017
Primary
Name of School: Dita Elementary School
School Address: Dita Santa Rosa Laguna
Year Graduated: S.Y 2012
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PERSONAL INFORMATION
Date of Birth: August 22, 2000
Place of Birth: Naga City
Age: 20 years old
Gender: Female
Civil Status: Single
Height: 5’0
Religion: Roman Catholic
EDUCATIONAL ATTAINMENT
Tertiary
Name of School: Pamantasan ng Cabuyao
School Address: Katapatan Homes, Cabuyao Laguna
Year Graduated: S.Y 2020 – Present
Secondary
SHS
Name of School: Pamantasan ng Cabuyao
School Address: Katapatan Homes, Cabuyao Laguna
Year Graduated: S.Y 2019
JHS
Name of School: Universidad de Sta. Isabel Pili Campus
School Address: San Agustine Pili Camarines Sur
Year Graduated: S.Y 2017
Primary
Name of School: Pili West Central School
School Address: San Antonio Pili Camarines Sur
Year Graduated: S.Y 2012
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PERSONAL INFORMATION
Date of Birth: August 22, 2000
Place of Birth: Naga City
Age: 20 years old
Gender: Female
Civil Status: Single
Height: 5’0
Religion: Roman Catholic
EDUCATIONAL ATTAINMENT
Tertiary
Name of School: Pamantasan ng Cabuyao
School Address: Katapatan Homes, Cabuyao Laguna
Year Graduated: S.Y 2020 – Present
Secondary
SHS
Name of School: Pamantasan ng Cabuyao
School Address: Katapatan Homes, Cabuyao Laguna
Year Graduated: S.Y 2019
JHS
Name of School: Universidad de Sta. Isabel Pili Campus
School Address: San Agustine Pili Camarines Sur
Year Graduated: S.Y 2017
Primary
Name of School: Pili West Central School
School Address: San Antonio Pili Camarines Sur
Year Graduated: S.Y 2012
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PHOTOS OF ENTERPRISE
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